Wednesday, 12 October 2016

Jesse Dayton Responds

Hey Bob. Dig your blog. Here's the skinny. Old Texas family. Recorded w/ Waylon, Cash, Willie & slew others playing guitar after 10,000 hrs of moving the needle on Jerry Reed vinyl. Did hillbilly music for 3 Rob Zombie films which did good enough for me to buy a house in Austin which is now worth quite a few shekels. Just filled in for Billy Zoom while he was getting cancer treatment on 40 show tour w/ Doe, Exene & DJ in X which reintroduced me to a national audience. Wrote/directed a Cormanesque B-movie creature feature w/ Malcolm McDowell that sold & I made $ on & is now a cult thing. Just released new record The Revealer w/ a batch of songs that I didn't just write, but opened a vein & let them bleed out of my insane childhood & all the desperate characters I was subjected too along the way. It's all there...civil rights issues, conned hillbillies not voting their interest, being unworthy of real love...you name it. Right now I'm in the middle of nowhere living by my wits w/ 3 piece band on a never ending tour in a motor home. Thx for the shout out amigo. Onward JD

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Release Radar Notables

"Daddy Was A Badass"
Jesse Dayton

"Well Daddy was a badass, ole bit of white trash
Never took nobody's lip
He was a honky tonk dancer, even beat cancer
Forty years of smokin', just quit"

We went to see Joe King Carrasco, my girlfriend heard him on KROQ, back when it was a free-form station, before it became the ROQ of the 80's, before it played Human League and Soft Cell, when Deaf School was alternative, Carrasco sat in and she took a liking to him.

I won't say the Whisky was full, I can't even remember the song we spun at home thereafter, but I've still got the vinyl and the t-shirt purchased at the gig from back when it was a badge of honor to be into bands no one had heard of, before no one had heard of most of the bands.

So, this was the last song on my "Release Radar" playlist. And I was immediately enraptured by the lyrics, they showed wit and intelligence, two elements so rarely evidenced in hit music.

I don't think "Daddy Was A Badass" ultimately makes the Spotify Top 50, but I'm sure I'd have never heard it if it weren't for Spotify, and I didn't only listen once, I played it again, to make sure I caught the lyrics, was that really the "University of Texas"? It most certainly was.

I don't know what fringe artists do these days. Then again, there's a slew of red dirt acts who can tour Texas to good livings that those outside the Lone Star state have never heard of. It's a conundrum, we decry the pop hits, but too often what is lauded in other genres is substandard, stuff that no one not already a fan of can be convinced to like.

But I think "Daddy Was A Badass" will crack you up.

"Light Of Day"
Aubrie Sellers

Right now I'm not sure this is the best cut on her album. Now I'm more into "Liar Liar," but I was walking in the neighborhood and heard that guitar...

If you think playing is irrelevant, that machines rule the world, listen to this. There are great players in Nashville, and some of them are on this record. Used to be our country rock heroes were people who got a ton of press that never got any traction, like that six foot foot tall woman whose name eludes me who was on Columbia and didn't break through, although her album was okay.

This is better than okay.

Aubrie Sellers is the daughter of Jason Sellers and Lee Ann Womack. And instinctively, I'm against progeny following in their parents' footsteps, they didn't have the same hard life, they don't have the same inspiration, give someone else a chance. But now I'm re-evaluating, it appears, especially in the country world, these kids have the roots in them and therefore they can do something true in a way the newbies affected by all the money cannot, whether it be Patterson Hood, Thomas Rhett or...

Aubrie Sellers.

It's not only the sound, but the lyrics, they hearken back to days of yore, when you were wronged and pushed back, when you weren't afraid of airing your dirty laundry, when no one else cared, when there was no TMZ.

The vocal is a bit too pop, but the tracks are earthy and real, if you crossed Skynyrd with Nashville you'd end up with something like this. This is someone to watch and this is the kind of record you play once and then you end up playing again, it grows on you, when almost everything is disposable.

P.S. I'm gonna include "Liar Liar" on the playlist which has a wailing guitar solo but doesn't grab you immediately like "Light Of Day" but sticks with you even more. I heard "Light Of Day" and had to know more, it's all hiding in plain sight on the web, you can find out someone's story, and in this case I wanted to.

"Vaporize"
Amos Lee

Used to be we depended on radio to turn us on.

Now we count on the playlist.

I know this guy's name, I think I know his genre, but I couldn't name a track.

It's Yom Kippur, I never write on the Jewish holiday, but I've had such a tough year I think God will give me a pass, inspired I want to live for another year.

This has got a killer chorus, this is music that penetrates your brain and heart, gets you from the inside, makes you want to see him to feel this as opposed to going to a show so you can take photos and say you were there.

There is hope.

"Wish I Knew You"
The Revivalists

I'd be lying if I told you I listened to everything on my Release Radar playlist all the way through.

But I played this.

This is a strange track where the verse is better than the chorus, usually it's the reverse. But if the chorus were better, this would be a total winner, it would supersede the cuts above, it has radio potential, it's genre music that could go all the way, because it's catchy and infecting.

If only someone had pushed the act a bit further. I don't need to hear this again and again, but it was a great antidote to the paint-by-numbers country tracks of today, the stuff made to sound inoffensive, formulaic crap made on an assembly line, is that what we've come to, are the rules that rigid, where everybody has to make music that sounds exactly like what came before?

These acts did not, they shot for their own version of excellence.

And you can hear it in the grooves.

These are the tracks that popped out of my Release Radar playlist.

Spotify: https://open.spotify.com/user/lefsetz/playlist/3H57fekBv0TnJTCTykeXS2?utm_source=phplist5600&utm_medium=email&utm_content=text&utm_campaign=Release+Radar+Notables


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Amazon Music Unlimited

Do people trust Amazon more than Apple?

We're gonna find out.

The rap on Apple Music was it was going to win because of trust and credit card numbers. People believed in Apple and it was one click shopping.

Then again, Steve Jobs licensed that technology from Amazon. And with Steve Jobs gone, I trust Jeff Bezos. I never talk to Siri, but I converse with Alexa all the time.

So, the scoop is you can stream all the music for $7.99 a month or $79 a year, assuming you're a Prime member, and estimates put that at 54 million in the U.S. Amazon has more Prime customers than not. And, they're paying. Apple might have credit card numbers, but Amazon has the cash. And Prime is addictive, once you buy in, you buy regularly, for that two day shipping, to earn your money back. Will Amazon win in music?

Not at first.

But the target here is Apple, not Spotify. You go for the low hanging fruit. Apple put Rdio out of business, put a dent in the growth of Deezer, as for Tidal...the tide has yet to come in, those musicians at that press conference are out to sea and no one's throwing them a life preserver. If you're too anxious to go with the upstart Spotify, Amazon is a safe choice.

But you still have to pay. That's a big barrier to climb over. But if you are gonna pay...

But music is in Apple's DNA!

Does anybody use an iPod anymore? Music is fluid, ever-changing, and saying Apple is about music is denying it's the iPhone company.

But now the price war has begun. Ten bucks a month is too much. Most people never spent $120 a year on music. And the dirty little secret is many people are not paying ten bucks a month anyway, they're on discount subscriptions.

We're in search of a relevant price point that will bring everybody on board. Just like with mobile phones, there's a tipping point, when people say yes.

But baking services into cell phone contracts didn't juice adoption significantly.

So maybe this is a great big dud. After all, Spotify has a free tier. You can try before you buy. It's like crack, you get addicted. And the history of the internet is he who gains traction first and sustains it...

Wins.

Amazon may just be too late. Like with downloads. They sold 'em, but Apple had too much traction, never mind the convenience factor.

Will the software work?

No matter what anybody says, Samsung's reputation just took a hit. Recall a device once and I cut you a break, twice and I think you're inept. We expect everything to work right, right out of the box. Will Amazon Music Unlimited's app do so?

We'll see!

Amazon failed with the Fire phone.

And my Kindle is a bug-ridden device. Underpowered and frustrating. Apple may have lost a step, but it's still much better than its competitors.

But one thing we do know is streaming is here to stay. That's the most significant element of this announcement, the endorsement of streaming. Everybody's gonna get the memo. That's right, there are still people on the sidelines who think downloads are best, never mind CDs, they don't know how streaming apps work, the synching of playlists.

But now that Amazon's in the game...

Spotify's got too big a head start. They operate around the world. And they keep innovating. And it's all they do. Look at what they did with the Echo Nest, there are only a limited number of players in the space.

Apple thought it could win through marketing.

Amazon thinks it can win through name recognition and price.

Spotify is winning on tech, usability...

Then again, Sony lost the VCR wars, Beta was better than VHS but the latter was cheaper.

And now Amazon is cheaper. Never underestimate the price sensitivity of a consumer, especially when the competitor is so well trusted.

Then again, can Spotify match the price?

This is all good for the music industry. Happy days are here again. You can get all the music for one low price a month, there's a mania about music that's been absent for far too long, it's about time we stole the thunder from Netflix.

But you can't get everything at Netflix.

You can get everything at Amazon, Apple, Deezer, Napster...

One service will be triumphant, because of social, you go where your friends are. Amazon has made its move.

A better move would have been to buy Spotify, then it would be game over.

Who's got the courage to buy Spotify and win?

Google? Red has got no traction. It bought YouTube, can't it buy Spotify?

Or how about Apple buying the service, eliminating its bug-ridden crap app. There might be antitrust issues, but we'd have a clear winner.

Price comes first.

Assuming there's usability.

Then comes social.

These are huge thresholds. With huge implications if you succeed or fail. Apple has been hurt by failing out of the box, it's like someone who showed up late in crummy clothes asking for a second date.

People are already dating Amazon, that's what makes it so fascinating.

The future is here.

And it's so bright, you gotta wear shades.


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Tuesday, 11 October 2016

Brand New Day

"Why don't we turn the clock to zero honey
We're starting up a brand new day"

It's a beautiful day in Southern California. The weather's not why I moved here, but it's an incredible bonus.

Didn't start out that way. Gray and misty ruled the day. Traffic was insane.

And then everything started to fall into place.

I've been through a rough stretch. Everything has gone wrong.

And then you have one day when everything works out and you feel EUPHORIC!

They came to fumigate my house. Termites were on the march. Rather than tenting it they used this new process where you can stay inside, they said it was even safe for babies! But the guys were dressed up like ghostbusters, made me worry.

And on the computer everybody was looking for me, opportunities were plentiful, I got on the 405 and every song sounded good. I'm listening to Kenny Chesney's mother testify about him, the man himself talk about hearing a new song while lying on a bed in Stowe, Vermont, and then they spun "Made Your Mind Up" from Joe Walsh's 1981 album "There Goes The Neighborhood" and I could not ask for anything more.

Yes, I miss the east coast, the changing of the trees. I pull up the cams and see what's going on in the aforementioned Stowe, Mad River Glen, I peep the leaves from thousands of miles away. I remember what once was, but so much of it I don't want to relive.

Like going to college.

I'm reading a riveting book, entitled "The Loner." You've got to look up every third word but the plot is so intriguing. No-name nerd gets into Harvard and becomes infatuated with the freshman icon.

He looks her up online. He dates her roommate to get a peek. He takes the same classes she does. I haven't finished it yet, it's turning, he's making some execrable choices, but before that...

I'm looking to go down the rabbit hole.

That's your job, the role of the artist, to grab our leg and drag us under.

So, you grind in high school to get into a good college. And you miss out on your salad days, all those people who say high school was the best years of their lives, you're clueless.

And you're a virgin, if you've even kissed a girl.

And just about everybody you're thrown in with is the same. The boys, the girls. They're away from mommy and daddy, they want to experiment, opportunities abound.

Or do they?

What can I tell you, I heard "Groovin'" on the radio last night. Felix Cavaliere is still walking the earth, how can that be, how can genius hide in plain sight?

And I listened to Malcolm Gladwell say life was all about courage, a willingness to go against the grain. That's what leaders do. If you're the most popular person in class, chances are you're going to be superseded by someone taking risks.

And Gladwell also talked about bias, the inability to see things straight, because you're invested in the outcome. Like the Rand Corporation in Vietnam. The interviews with Viet Cong defectors said they were winning, when the opposite was just the case.

You just can't beat hearts and minds.

So my eyes glossed over during the debate. It occurred to me that you're gonna vote for who you want to and I'm gonna vote for who I want to and the undecideds are people I just cannot understand or relate to, you mean you can't make up your mind?

But that's twenty first century America, where we've all got our own facts and argument rules the day.

But then you get on the freeway, rev it up to 70, crank up the tunes and you've got a smile on your face, you're living in a brand new day.

I'm pinching myself. Telling myself it will end. Wishing I could retain my optimism.

Maybe that's possible, maybe it truly is a brand new day.

"You're the sum of my equation
I'm the answer to your question
If you follow my suggestion
We can turn this ship around
And go up instead of down
You're the pan and I'm the handle
You're the flame and I'm the candle
Stand up all you lovers in the world
Stand up and be counted every boy and every girl
Stand up all you lovers in the world
We're starting up a brand new day"

Sting "Brand New Day": https://open.spotify.com/track/35rbWJFPSnfTEDXvopaqxZ?utm_source=phplist5598&utm_medium=email&utm_content=text&utm_campaign=Brand+New+Day

"Loner: A Novel": https://www.amazon.com/Loner-Novel-Teddy-Wayne/dp/1501107895/ref=sr_1_1?ie=UTF8&qid=1476224544&sr=8-1&keywords=loner&utm_source=phplist5598&utm_medium=email&utm_content=text&utm_campaign=Brand+New+Day


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Radio vs. Spotify

TOP FORTY

"Closer"
The Chainsmokers

Mediabase #1
Spotify #1

Spotify daily streams: 1,568,337
Spotify cume: 393,428,845

ACTIVE ROCK

"Bang Bang"
Green Day

Mediabase #1
Not in Spotify US Top 50

Spotify cume: 9,323,059

URBAN

"No Limit"
Usher

Mediabase #1
Not in Spotify US Top 50

Spotify cume: 27,481,298

AC

"Just Like Fire"
Pink

Mediabase #1
Not in Spotify US Top 50

Spotify cume: 77,225,347

HOT AC

"Treat You Better"
Shawn Mendes

Mediabase #1
Spotify #21

Spotify daily streams: 529,544
Spotify cume: 323,113,303

COUNTRY

"It Don't Hurt Like It Used To"
Billy Currington

Mediabase #1
Not in Spotify US Top 50

Spotify cume: 17,885,583

TRIPLE A

"Waste A Moment"
Kings Of Leon

Mediabase #1
Not in Spotify US Top 50

Spotify cume: 9,259,906

ALTERNATIVE

"Heathens"
Twenty One Pilots

Mediabase #1
Spotify #5

Spotify daily streams: 841,319
Spotify cume: 315,468,425

URBAN AC

"Permission"
Ro James

Mediabase #1
Not in Spotify US Top 50

Spotify cume: 12,938,016

RHYTHMIC

"Broccoli"
D.R.A.M.

Mediabase #1
Spotify #4

Spotify daily streams: 867,946
Spotify cume: 143,047,870

DANCE

"My Way"
Calvin Harris

Mediabase #1
Spotify #19

Spotify daily streams: 543,959
Spotify cume: 60,720,650


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Monday, 10 October 2016

Vice News Tonight

It's all about trust.

Shane Smith and his roving group of merrypersons are going to take over the news business, they're gonna hijack it in plain sight, just like MTV became the music juggernaut.

But this is different. Because Vice is built for the twenty first century. Where how you look is secondary to who you are.

The hosts were a cornucopia of sexes and ethnicities. They looked like America. Where everybody is just not an old white man.

The show was strangely riveting, like watching a younger, hipper, version of "60 Minutes." It was news with gravitas for an educated viewer, it was a home run.

And it will only get better.

We can argue all day long whether millennials watch television.

One thing we know for sure is HBO is the most trusted name in television, its imprimatur is priceless, and yes, millennials do watch "Game Of Thrones."

And they're newshounds.

Forget Fox News. Its audience is so aged the outlet should be sponsored by mortuaries.

The networks think it's about slickness. The local stations are a joke, peopled by bimbos, both male and female, it's a caricature of the news.

But "Vice News Tonight"... It was the real thing.

While all its competitors are cutting back, believing it's about balancing the books, Vice is doubling-down and will take over, right under everybody's noses, it's quite a remarkable story. Vice knows the marketplace has changed, people want to know and they want someone/something to trust, and if you provide this...

It's a clubhouse for nerds. And last I checked, nerds ruled the earth. Not the pocket protector geeks of yore, but those unworried about looks and image who are focused on their identity.

The laugh is on the entertainment industry. Trumpeting nitwits and thinking it's winning. You can make bank on Gigi Hadid and Kim Kardashian, you just can't capture people's souls. You've got a tribe of nincompoops who believe image is everything who will graduate into becoming nerds and then what?

And in music, we've eviscerated credibility, we tell each other it doesn't matter. That you can sell out to everybody, sacrifice your identity for the buck. Nothing could be further from the truth. Try taking a stand, saying no, that will bond a team to you that will carry you through thick and thin. We live in a flavor of the month culture, and for that we can blame the institutions run by old men, cynical baby boomers and Gen-X'ers, who not only market the songs, but write them too.

I'm sick of this aspirational b.s. Where we're told if we're just skinny enough, just beautiful enough, we can be happy.

And that being happy is being rich.

No, being happy is making a difference, being part of a team that is changing the world. Canvass the youngsters, you'd be stunned to find out this is true.

Right now the number one place you want to work at is Vice. Which knows the trappings are irrelevant, and that the core is everything.

They humanized Glenn Beck, a seeming impossibility.

They illuminated prison rebellion.

And used the imagery of the web in a fresh way. It was Buzzfeed with substance. When everybody else is going for lowest common denominator, it leaves the stratosphere completely empty.

The "New York Times" keeps laying people off. And its video is so lame, high school students could do a better job.

Cable news is so self-important as to be dismissed. Come on, who are these people, who do no reporting and constantly give their opinions like we should care?

It will only get better.

And if you're focused on ratings, you've missed the memo.

Vice is everywhere. Online, on TV, it's the outlet of choice. It's got boots on the ground globally when every other enterprise has brought the reporters home.

This is utterly fascinating to watch. This is why we continue to live. To find those willing to do it differently who engage us, startle us, make us think.

BRAVO!


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Mailbag

From: John French
Re: Cat Stevens At The Pantages

Jay Jay French responds

Bob 2 issues:

1. Flom/Carson/ Twisted Sister

Thank you for the kind words (eventually...) for our documentary We Are Twisted F*cking Sister.

I have been asked to weigh in on the issue of who signed us because... I keep diaries,
just like any other heavy metal guitarist/manager

On August 11th 1982, the night that Jason Flom saw the band opening up for his first signing (Zebra) we drove back from Poughkeepsie together. Jason was just flat out raving that he had just seen the greatest live act of his life and that he was going to march in to Doug Morris' office and get the band signed first thing on the Monday after the show. I just listened and didn't have the heart to tell him that the band will never get signed to Atlantic because, several months earlier, Rene Nally, president of Atco had been the latest label head to try to sign us and Doug squashed it and was very very hostile about ever wanting to hear the bands name mentioned.

We had just returned form England having finished recording our debut album on Secret Records, "Under the Blade", due out in September and Jason really wanted to have it released on Atlantic as we really only had UK distribution.

Furthermore, the clock was ticking down on our club scene. We felt like we were on a melting iceberg having come to the conclusion that the bar scene as we knew it was going away due to the drinking age rising ton 21 and the big (really big-4,000+) bars that paid us huge money.

These behemoths were all going to close.

Over the preceding 10 years we had taken the scene as far as it would go.

Jason was just so sure, so gung ho. I just couldn't tell him that this wasn't going to fly. Hey, who knows, maybe he would catch Doug at the right moment....
The following Monday morning, about 11:30 am, the phone rang. I knew how this call from Jason was going to go down.

A very crestfallen Jason called to tell me that Doug basically threatened him and anyone else who ever mentioned our name, that they would be fired.

Our UK label, Secret records, released the album in September and filed for bankruptcy 2 weeks later. This was business as usual for us. Disaster on top of disaster.

We hunkered down that fall desperately trying to figure out some sort of survival strategy.

Secret had made arrangements for us to appear live on the Tube TV as part of our promotion, so, having borrowed money from family and friends, we went to the UK in a last gasp "Hail Mary" that was the Tube performance that basically begins and ends our movie.

The day we arrived at the TV studio in Newcastle, Senior VP of Atlantic, UK Phil Carson, was also at studio with Mick Jones who was getting an award from the show when they ran into our manager Mark Puma. When Mark mentioned why he was there, Mick told Phil that Twisted Sister was all over the radio on WPLJ in NY.

That was the station that seemingly played Foreigner 24/7 and we used to buy about 100 one minute overnight commercials a week and played our one recorded original song as a bed to the commercial so it sounded like we were on a very heavy play list to casual listeners.

At that moment Phil said that he never heard of the band but had just bought this new gadget called a VCR and was recording the Tube show for Mick and would check us out when he played back the video cassette.

These are excerpts from my diary:

The morning after our Tube performance on December 17th, many labels wanted to sign the band, especially MCA. Puma said that if Phil Carson said yes, Atlantic ironically, would be the place to be even if we had to deal with Doug at some point.

We headlined the Marquee club over the next three nights, December 18-20
Phil came to see us on the first and last night. He came into the dressing room behind the stage and relayed the story that I thought I was going to dread. He said that because we were an American band he should inform the label head, Doug Morris. When he called Doug it must have just been the worst call Doug would get. After all, Twisted Sister was starting to get like the monster Jason, who just couldn't get killed off.

Doug repeated his disdain and basically told Phil "It's on you if we lose money!!" Phil said that he told Doug that he was signing us no matter what.

I couldn't believe what i was hearing, neither could anyone else in the band.

That is how it went down as the next day Phil took us to look at Jimmy Page's studio, the Sol and that is where, a month later, we moved into to record our first Atlantic album.

Phil picked all the songs for it and even pushed us for a "hit". Dee showed him "I am, I'm Me'. Phil oversaw the arrangement until was was to his satisfaction and lo and behold, we had a top 20 hit and appeared on Top of the Pops 3 times!!

So... Jason Flom, who we love dearly and who was almost fired over us, is and always will be, by the virtue of the single greatest asset that an A&R guy possesses, passion, be part of our history. A very vital and important one as he took over on the Stay Hungry project (without a doubt our legacy record without which there would be no movie and this letter wouldn't ever have been written) and that can never be questioned.

Phil Carson, however, signed Twisted Sister.

2. Cat Stevens:

As a 50+ year music fan and a 40 year performing veteran I have performed over 9,000 shows. Add to that another app. 1,500 that I saw as a teenager, basically living at the Fillmore East, Capitol Theater in Passaic, NJ and the Capitol Theater Portchester, NY.
I really have seen too much and played too much to be impressed anymore by anything. It takes a lot to get me to a show these days. I would rather stay home and watch TV. The Blues is my default music and always will be.

I tell people to not ask me to go to a show because I just tend to watch and comment about the lights, staging, sound and, most importantly, the arc of the performance etc....

Just about every artist and band I have seen in the last 20 years does it wrong. Wrong set list, wrong arc...They blow it by not emotionally connecting in ways that would take their performance to the next level. Not even Springsteen gets it right. I've seen him twice, his live mix was awful and I was bored from about 30 minutes in both times.

FYI, his audience loves him no matter what, so from that aspect, he gave them what they wanted (I've never seen more pairs of Dockers in one location at the same time) , but it still could have been better and sonically please someone tell him to lower the chimes (Phil is in jail and the 60's are dead!) and please put guitars in the mix. You got 4 of 'em onstage (especially Nils Lofgren and Miami Steve deserve better!) and I can't hear any of 'em...

So....

Two weeks ago, I got married in Las Vegas (a story for another time) and when we got back to NYC my wife noticed that Yusuf Cat Stevens was playing at the Beacon which is just down the street from our apartment.

I know the manager of the theater and called him right away and we we got 4th row center seats for the show the following night.

I don't know really what to say..

Cat Stevens performance took me/us to places and feelings that I haven't felt in years.

Of course it's the songs,,,duh...but it was the arc of the performance played with passion, honesty, authenticity.

It was stunning and, as an atheist I can't believe I'm sayin' it....spiritually fulfilling.

Thank you Cat for doing this and making us feel again.

Thanks for allowing me to emote, Bob

-----------------------------------------------------------------

From: Melora Hardin
Subject: Re: Transparent

Bob
I've been reading your blog for years now because I'm also a singer/songwriter and you were recommended to me by a lovely woman in the music biz, Lisa Roy, who thought I might enjoy your music commentary and insights and I have very much. Anyway, I play Tammy Cashman on Transparent, was nominated for an Emmy this year for "Best Guest Star In A Comedy Series" and the biggest bummer about not winning was that I didn't get to get up and gush about the show, Jill and the actors that I've had the incredible privilege of creating with. So I was very excited to see you doing it here! It has truly been an incredible honor being a part of all that you described in your blog. And I'll tell you firsthand, all that resonates with you watching the show is doubled and tripled on set in real time. The depth of the narrative and characters comes from the depth of Jill Solloway and all the creatives she surrounds herself with. She is so confident in her choices and that confidence sets everyone free and freedom is where all those magic moments that make up Transparent spawn from. Thank you for writing about your resonance to the show and helping to bring more eyes to the raw, honest, incredible work happening in the Pfefferman universe!

Sincerely, Melora Hardin

-----------------------------------------------------------------

Subject: Re: Twitter For Sale

I'm an independent artist and have been grinding it out on the road for the last 15 years with no significant radio play and no label deals. I put out a track on Spotify in 2014 (one of many) and several months later Spotify, unbeknownst to me, put the song on a playlist that was subscribed to by 900,000 people. It has now been played over 10,000,000 times and because I own my own records, there are no middle men, no other hands in the cookie jar. That amounts to a huge revenue stream for a guy like me. How can I not love Spotify?

-Ryan Montbleau

-----------------------------------------------------------------

From: Tarra Layne
Subject: A Thank You from "The Voice"

Bob,

You don't know me, but I am a contestant on this season of The Voice A.K.A. another struggling artist who moved to LA to make their dreams come true. BUT! That isn't the meaning of this message. I wanted to say "Thank you" and here's why. Pardon the long-winded-ness.

A friend of mine introduced me to your letter years ago and I'm still a happy subscriber. I especially enjoy your seamless break-downs on the corrupt industry we are in (but which one isn't?) and your "case-studies" on major artists and their marketing strategies.

I graduated from college with a degree in music industry and marketing. I knew I wanted to be an artist, but my mother was adamant about receiving a degree, so I ventured into a major I felt could assist me in my aspirations. As in any area of study, it only sort-of prepares you for what you are about to experience in the real world. Yet, studying marketing and journalism definitely gave me a solid foundation on understanding the business side of music - and I don't regret it.

I am a LAWYER, entrepreneur, publicist, sales person, graphic designer, singer, writer, entertainer, recording artist - probably in that order. Truth is, as an independent artist, I do it all. And unfortunately, I feel that to make it in this business, you have to know how to do it all. If you want to to just sing, you may as well grab a mic and amplifier and set up daily at places like the Promenade. If you want to write, you better do everything you possibly can to get into the right sessions and "company" to pitch to artists. If you want to be a successful artist and don't have loot, well, you better know how to navigate every aspect of becoming a business owner and pray to the rock gods that luck is in your favor.

Like many, I feel my music has suffered due to the business lengths I've had to pursue. Thus, it is why I enjoy your letters. I'd be lying if I said they haven't inspired, motivated, and helped me in my journey.

At the moment, I am a contestant on this season of NBC's The Voice (where I have learned so much and a whole 'nother subject!), am a singing voice for Monster High and Barbie, am planning my first tour and am chasing new major representation possibilities. I am still a "nobody," but I'm working in the area I love and enjoying the ride while praying every moment that I can go further. Success and happiness truly start with prospective.

I know you didn't ask, but I did make my own list of "musts" for aspiring artists. I feel like I did this as a small reminder for myself. I enjoy your lists, so from my shoes to your seat - here's goes.

PRACTICE. Learn your craft.

KNOW THE BUSINESS. Know your music rights and business practices.

DON'T BE AN ASSHOLE. Be a friend first. Be kind. If a bridge is going to burn, don't be the one who lights the match.

LISTEN. Be open to suggestion and be open to change or nothing will.

BE FEARLESS. Ask questions. Stay true to yourself. Take chances.

DON'T GIVE UP. Don't EVER EVER give up. Quitters never win.

Thank you again. I look forward to future emails.

Sincerely,

Tarra Layne
Twitter: @TarraLayne


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It's A Singles World

Heard Frank Ocean's name recently?

"Blonde" is absent from the Spotify "United States Top 50." Talk of the town for two weeks, his album is already in the rearview mirror. Which is why exclusives are bad for artists, you've got to get them while it's hot, hit 'em with the Hein, otherwise they're on to something new.

And that's the issue, more than albums or exclusives, it's about mindshare, noise in the channel... You drop your album on one day, and what are you going to do for the rest of the three hundred and sixty four? You've shot your wad, it's done, it's over, you're lost in an old paradigm, if you're about hits, and the business is solely about hits, that's what you've got to deliver, over and over and over again.

Better to release a track every other month. As long as you have the attendant publicity. Forget moribund radio, which moves so slowly, playing the same songs after they took the better part of a year to get added. On streaming services, the game is very fast. Your track goes on the chart and it's your responsibility to keep it there. Publicity will get you attention, quality will gain you staying power.

Now if you're building it on the road, which is nearly impossible, because no one will come see you if you don't have a hit, sure, drop an entire album, work it for a couple of years, try to get inside people's heads.

But if you've already made it...

That album will be scooped up by a small cadre of fans, assuming they're aware of it, but everybody else will ignore it. They're inundated with music.

Not that you don't need a body of work. Assuming someone discovers you, they need to be able to go deeper. So, best to build a presence, a trove of tracks online, but when it comes to new material...

If you've got something to say that's gonna take forty minutes, and it really shouldn't be longer, only country acts seem to know this, by all means give it a go, record an LP. But if you're just woodshedding and assembling tracks, don't. Or just post them on streaming services when they're ready, with little fanfare, save all the hoopla for the potential hits.

The sales charts don't fit the modern paradigm. Purchase is nearly irrelevant, listenership is everything. Imagine, for years we judged success by whether you could get newbies to buy your album. That's insane. What we want to know is whether people are listening to it! That's the only relevant metric.

And that's what the streaming charts are based upon. You might be able to influence getting added to a playlist, but you can't work the top list, no way.

So, change your way of thinking.

Don't try to come up with twelve tracks, try to come up with one track, which might require twelve attempts, but...

You're a songwriter, a musician, that's what you do, keep doing it.

But know we only want the cream of the crop. There's no use advertising anything but.

Forget the media married to the old ways. Reviewing long players, reprinting the SoundScan chart. That's for old people inured to old ways. So, you get a review, who cares if no one streams it! And we've already determined sales are a bad indicator.

It's the 1960s all over again. Tracks last a month or two. And then we're on to something new. The jammed up and jellied tight radio charts have been superseded. It's a more fluid market, and this is good for you.

And one track streamed a hundred million times is better than twelve tracks streamed one million times each. That's right, there's more money in one track, this is the opposite of the CD paradigm, where you get them to overpay for one good track so everybody can make money. Now, the money's only in the hit that breaks through.

And Frank Ocean's "Blonde" is not a complete stiff. Three tracks have about ten million streams. A couple are around seven. A bunch are at two or three...

But the Chainsmokers/Halsey cut at number one is getting 1,467, 471 streams A DAY! This cut "Closer" has been streamed on Spotify 388,511,078 times in its history, far in excess of "Blonde" in the aggregate.

Number two, the Weeknd's "Starboy," gets 1,327,357 streams a day and has 82,366,575 cumulative streams, and it was only released September 21st!

Then there's DJ Snake's album, "Encore," containing the big hit with Justin Bieber, "Let Me Love You," which has 797,743 daily streams and is sitting at number four on the chart and has a cume of 280,272,323 streams. Most of the other tracks, other than the single hits on "Encore," have a few million streams. Proving that most people don't want to hear the rest of the album, only the hits. So, why not just put out hits?

It's not easy to record a hit. But today, the great thing is if you fail, you can step right back up to bat. Your core is listening, if you achieve greatness they'll give you a push, get you going.

As for the rest of you...

The bar has just been raised. Now that everybody can play, most people go unheard, at least in any quantity. You can play by the new rules or bitch about the change, it's your choice.

But the public has spoken.


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