THE INTERNET
1. It allows me to reach all of you.
2. It puts the history of recorded music at my fingertips. What was once rare is now standing in plain sight. People might be financially-challenged, but music, the elixir of life, is right there for them to grab and listen to. It's music's heyday.
PSY
He showed a chubby man could break all the rules to become the biggest star in the world essentially overnight. His music did not sound like the mainstream, he was neither broken nor controlled by radio, and his sheer creativity shone through in his video, which soon became the most played YouTube clip ever.
It demonstrates that what's inside one's head is more important than money when it comes to both creativity and music. Just when you think you're locked out, PSY comes along with the key that shows how to open the door.
JUSTIN BIEBER
Because he discovered Carly Rae Jepsen, he single-handedly took her from a "Canadian Idol" wannabe to international star based on the sheer hookiness and unforgettableness of "Call Me Maybe." If you don't think "Call Me Maybe" is a stone cold smash, you're probably living in Brooklyn and staring at your shoes. Just because something is mainstream and monstrous that does not mean it's not good. "Call Me Maybe" is a classic. With many more teeth than "The Macarena." It will stick with kids for the rest of their lives.
Furthermore, the audience no longer sits by and listens passively. A veritable industry exploded on YouTube of "Call Me Maybe"...lip-synchs and parodies. Once again, you might not be rich, but that does not mean you can't play in the new music world.
APPLE
Because the iPhone 5 is so damn good. Android may sell more units, the stock may be challenged, but using the iPhone 5 is an utter pleasure, akin to having a communicator from "Star Trek." It's intuitive and it just works. Remember when the first iteration of technology was crap? Those days are long gone.
KID ROCK
For finally going on iTunes. AC/DC too.
Used to be musicians were leaders, now the stars play last.
Sure, it might have been about the album, but people have been cherry-picking tunes since the advent of the CD. Make a whole album that hangs together with a story and we're interested, but for all the pontificating that seems to happen twice a decade.
Now if only the holdouts could sign on to every streaming service, from Spotify to MOG to Deezer. Streaming is the way. Did people refuse to put their music on compact discs?
YOUTUBE
Because it's free. Because everything's available. Because it's the nation's radio station.
However I've come to hate the ads. Can't I just pay ten bucks a year to get rid of them?
GOOGLE
Forget antitrust. Isn't it incredible that you can get the answers to all your questions immediately? We need no Bing if we've got Google.
SWEDISH HOUSE MAFIA
For stealing the show at Coachella, and then breaking up, just like the superstars of yore. You've got to follow your muse, not the money.
ELECTRIC DAISY CARNIVAL
Caught the powers that be flatfooted and single-handedly made the rest of the industry aware of the power of electronic music. Sure, the sound has been around forever, and ULTRA and other festivals triumphed too, but EDC is like Woodstock. It showed that what the mainstream thought was a sideshow is actually bigger than the main event. Furthermore, EDC, unlike Woodstock, happens every year. And there are more porta-potties!
PAUL MCCARTNEY
For continuing to try. His album sucked. He dyes his hair. But his live show is the best in the world, and he even played with the remnants of Nirvana. Most people are afraid to fail. McCartney keeps trying. Give him props. There's no one to replace him when he's gone.
PAUL TOLLETT
Single-handedly started the festival scene in America. He believed, he lost money, but he kept on trying. The site is nowhere near as good as AEG says it is. The sound bleed is terrible. Many in attendance don't care about most of the acts. But this is the granddaddy, it's about the experience, it's done for the fans, and that's the way it always should be.
LED ZEPPELIN
For not getting back together. For being honored by the Kennedy Center. For never apologizing for past behavior. For being rock stars through and through. You can't ask for more.
INSANE CLOWN POSSE
For giving meaning to the Juggalos. The downtrodden and the overlooked. We all need someone to believe in. In a nation where everybody envies the rich, the ICP banded together the losers. Give them credit.
NEIL YOUNG
For playing his own Sandy benefit and refusing to join in with the cluster... in NYC. It was about the money as opposed to making the scene. Neil isn't as admirable as everybody thinks. He loves money. But even more than McCartney, he keeps playing, he keeps taking chances, he follows his own muse, he's our number one still active rock star.
ROLLING STONE
For finally realizing we live in the Internet era. "Rolling Stone" has better musical updates on the Web and on Twitter than any other music source. Whether everybody will eventually realize this is...another thing.
GILBERT GOTTFRIED
For having the best Twitter feed and refusing to grovel to get his AFLAC job back. When you're right, double down, don't apologize.
VERIZON
For rolling out LTE before most people even knew what it was.
ELON MUSK
For being the new Steve Jobs. SpaceX, Tesla..."no" doesn't exist in Musk's lexicon. Furthermore, he not only talks the talk, he walks the walk. He doesn't bitch and moan and say he can't, he just does. Individuals make up this country. They push the envelope. The Doors were nothing without Jim Morrison and Apple is suffering without Steve Jobs. But thank god there are people like Elon Musk to pick up the slack.
JIMMY IOVINE
For convincing Americans that good sound is worth it. Beats may be substandard, but suddenly crap headphones were no longer good enough. Someday in the future we'll have enough bandwidth and high fidelity will reign once again.
NATE SILVER
For illustrating that facts and data matter. The days of the bloviator are over. If you operate in a quantifiable field, your opinion means nothing without the data. Music is not a data-driven enterprise, it's all about concepts and creativity. Turn off your mind, relax and float downstream...and come up with something that positively blows our minds!
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Friday 21 December 2012
Thursday 20 December 2012
Rhinofy-Good News From The Next World
I can listen to "Waterfront" and "Let There Be Love" all day long.
Alas, after that initial hit period, Simple Minds lost traction. But this 1995 album sat in my Walkman for months, it energized me, it made me feel like I could conquer the world when I was at the lowest point in my life.
Ain't that how it always is. The albums that are panned, disdained by the critics, are our personal favorites. And we passionately emote to others how great they are but it never really translates, because there's not a big hit single, a memorable video...they think we're nuts. But that's what being a passionate music fan is all about, digging so deep you find a nugget that only you seem to get that makes your life worth living. It's just you and the band, riding shotgun. Yup, we wouldn't take a road trip without these favorites. We blast them from the dashboard stereo, singing along, with those stopped at lights clueless as to the words we're mouthing.
"7 Deadly Sins"
It's not the opener, but this is the track that sticks in my mind, the one I need to hear. It demands instant attention, it hooks you and then shoots you into outer space, thrilled to be along for the ride. The intro is like those Paxil explosions you get in your head, and then the guitar whips you around like a bobsled on the Matterhorn.
There's underlying propulsion in the track. Kind of like Winwood's "Night Train." But it's what's swirling around on top that hooks you, pushes out the rest of what's in your brain and demands attention. It's like you've donned ice skates and Apolo Ohno is whipping you around the track. You're scared, you're thrilled, you're screaming along at the top of your lungs. The cut starts out at ten and stays there. It's a shot of adrenaline. If "7 Deadly Sins" doesn't immediately penetrate you, make you rock your body, make you want to go to the show, then you don't like rock music and I hope you enjoy your night home alone with cookies and warm milk.
"She's A River"
This is the opening track. It too has a stinging guitar. But the groove is different, it's hypnotic. You know, the kind of cut you pump the accelerator in time to as you motor down the highway in your own personal cocoon.
"Night Music"
This is track two, and it too is a screamer, a raver, albeit not quite as good as the above two, but still extremely satisfying. And then...
"Hypnotised"
The record finally slows down. There's still that guitar. Whew, the axe sound throughout this record makes it. You just want to curl yourself around it.
"Great Leap Forward"
And then we're back on a tear. The energy on this album is utterly staggering. It's as if the band has something to prove, they're gonna get in your face and give it their all. And either you're gonna pay attention and lap it up or leave. It's black and white, either you like this sound or you don't. But if you ever liked Simple Minds, you'll be enthralled.
"This Time"
This is the majestic closer. Before the curtain comes down and you salivate for more.
Credit everyone involved. Jim Kerr and Charlie Burchill, who wrote all the songs. Keith Forsey, who helped produce. Brian Reeves, who engineered, Tom Lord Alge, who mixed. Unfortunately, "Good News From The Next World" came out at the completely wrong time. When MTV was moving away from rock towards pop and it was all about the hit single, which was absent from this album.
If it was released in the seventies, "Good News From The Next World" would be legendary.
Today it would build a steady touring base as word spread. Bands just don't make albums that are truly playable throughout.
But Simple Minds did.
Times change. Sometimes you're out of synch. You make your best effort but end up ignored. You lose momentum, you question your direction.
But sometimes it's the audience, not you. Sometimes you've got it right, and the best thing about recordings is they last forever, and in the digital world they don't go out of print but end up on Spotify to be discovered.
Give this one a chance. Really, play it. Crank it. You'll find yourself jolted alive, staring at the speakers, thrilled by the wondrous noise.
Spotify link: http://spoti.fi/p6HcZ8
Previous Rhinofy playlists: http://www.rhinofy.com/lefsetz
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Alas, after that initial hit period, Simple Minds lost traction. But this 1995 album sat in my Walkman for months, it energized me, it made me feel like I could conquer the world when I was at the lowest point in my life.
Ain't that how it always is. The albums that are panned, disdained by the critics, are our personal favorites. And we passionately emote to others how great they are but it never really translates, because there's not a big hit single, a memorable video...they think we're nuts. But that's what being a passionate music fan is all about, digging so deep you find a nugget that only you seem to get that makes your life worth living. It's just you and the band, riding shotgun. Yup, we wouldn't take a road trip without these favorites. We blast them from the dashboard stereo, singing along, with those stopped at lights clueless as to the words we're mouthing.
"7 Deadly Sins"
It's not the opener, but this is the track that sticks in my mind, the one I need to hear. It demands instant attention, it hooks you and then shoots you into outer space, thrilled to be along for the ride. The intro is like those Paxil explosions you get in your head, and then the guitar whips you around like a bobsled on the Matterhorn.
There's underlying propulsion in the track. Kind of like Winwood's "Night Train." But it's what's swirling around on top that hooks you, pushes out the rest of what's in your brain and demands attention. It's like you've donned ice skates and Apolo Ohno is whipping you around the track. You're scared, you're thrilled, you're screaming along at the top of your lungs. The cut starts out at ten and stays there. It's a shot of adrenaline. If "7 Deadly Sins" doesn't immediately penetrate you, make you rock your body, make you want to go to the show, then you don't like rock music and I hope you enjoy your night home alone with cookies and warm milk.
"She's A River"
This is the opening track. It too has a stinging guitar. But the groove is different, it's hypnotic. You know, the kind of cut you pump the accelerator in time to as you motor down the highway in your own personal cocoon.
"Night Music"
This is track two, and it too is a screamer, a raver, albeit not quite as good as the above two, but still extremely satisfying. And then...
"Hypnotised"
The record finally slows down. There's still that guitar. Whew, the axe sound throughout this record makes it. You just want to curl yourself around it.
"Great Leap Forward"
And then we're back on a tear. The energy on this album is utterly staggering. It's as if the band has something to prove, they're gonna get in your face and give it their all. And either you're gonna pay attention and lap it up or leave. It's black and white, either you like this sound or you don't. But if you ever liked Simple Minds, you'll be enthralled.
"This Time"
This is the majestic closer. Before the curtain comes down and you salivate for more.
Credit everyone involved. Jim Kerr and Charlie Burchill, who wrote all the songs. Keith Forsey, who helped produce. Brian Reeves, who engineered, Tom Lord Alge, who mixed. Unfortunately, "Good News From The Next World" came out at the completely wrong time. When MTV was moving away from rock towards pop and it was all about the hit single, which was absent from this album.
If it was released in the seventies, "Good News From The Next World" would be legendary.
Today it would build a steady touring base as word spread. Bands just don't make albums that are truly playable throughout.
But Simple Minds did.
Times change. Sometimes you're out of synch. You make your best effort but end up ignored. You lose momentum, you question your direction.
But sometimes it's the audience, not you. Sometimes you've got it right, and the best thing about recordings is they last forever, and in the digital world they don't go out of print but end up on Spotify to be discovered.
Give this one a chance. Really, play it. Crank it. You'll find yourself jolted alive, staring at the speakers, thrilled by the wondrous noise.
Spotify link: http://spoti.fi/p6HcZ8
Previous Rhinofy playlists: http://www.rhinofy.com/lefsetz
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Wednesday 19 December 2012
Frequency
Don't e-mail every day unless you have something to say.
We're going to go on a cruise for my mother's 85th birthday, although she just celebrated her 86th yesterday, Happy Birthday Mom! We were catching up on the phone and the conversation veers so frequently to health, as in her buddies are not doing so well. Furthermore, for every hypochondriac there's another person who refuses to go to the doctor, even if he or she falls down...again and again and again. I'm not sure if you get more stubborn as you get older or whether you're just ready to die, but experiencing these stories with my mom is quite edifying. As for my mother... If she's complaining, it's the end of the world. She just powers on. And that's good.
Anyway, we bought this cruise and now the company who sold it to us e-mails me every day to try and sell me another. As it is, we're not going to take this cruise until next summer. Do they really think I'm interested in going again before that? And, if I hypothetically was, maybe they could send me a personalized offer that was extremely attractive. Instead, I just get the generic hype without the ability to unsubscribe.
Now I'm not gonna cancel this summer's cruise, but this company is doing its best to ensure I never use them again. I'm a person, not an e-mail address...dammit!
The best story I ever heard about this was told by Seth Godin.
Once upon a time there was a company called CDNow. It sold CDs over the Internet. You remember CDs, right? Those discs that were supposed to have the ultimate sound and last forever? I'm one of the few people who hasn't sold my collection... As for perfection... It doesn't exist and even vinyl sounds better.
Anyway, CDNow put out a newsletter every quarter that generated a ton of dough.
Then the company went public and in an effort to boost numbers sent two newsletters a quarter. Both did extremely well.
To make a long story short, by time they were done, CDNow was sending a newsletter every week. And then they truly were done, the company went into decline and was sold to Bertelsmann. Newsletters were generating almost no sales. The audience tuned out.
If you've got something interesting to say and an audience that wants to hear it, by all means reach out as often as you'd like. But if you're just trying to generate sales, trying to stay in your audience's mind, be careful about how often you intrude. It's the best way to turn people off. Banging at their door again and again and again.
First you earn the trust.
Then you sell.
If you're selling first, most people are ignoring you.
Build the relationship.
Nurture the relationship.
And know that everybody on the other end is an individual, with feelings and desires.
But that does not mean that the customer is always right. Because of newfound digital access, every complainer is reaching out, trying to make trouble, usually desiring something for free. They want a guarantee the product they bought will last forever and be better than anything else forever and even if it cost a dollar, they want to be able to get an instant response from your team. Ignore these people.
That's the flip side of Internet access. The ability to tune out unreasonable spam.
Don't be a culprit.
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We're going to go on a cruise for my mother's 85th birthday, although she just celebrated her 86th yesterday, Happy Birthday Mom! We were catching up on the phone and the conversation veers so frequently to health, as in her buddies are not doing so well. Furthermore, for every hypochondriac there's another person who refuses to go to the doctor, even if he or she falls down...again and again and again. I'm not sure if you get more stubborn as you get older or whether you're just ready to die, but experiencing these stories with my mom is quite edifying. As for my mother... If she's complaining, it's the end of the world. She just powers on. And that's good.
Anyway, we bought this cruise and now the company who sold it to us e-mails me every day to try and sell me another. As it is, we're not going to take this cruise until next summer. Do they really think I'm interested in going again before that? And, if I hypothetically was, maybe they could send me a personalized offer that was extremely attractive. Instead, I just get the generic hype without the ability to unsubscribe.
Now I'm not gonna cancel this summer's cruise, but this company is doing its best to ensure I never use them again. I'm a person, not an e-mail address...dammit!
The best story I ever heard about this was told by Seth Godin.
Once upon a time there was a company called CDNow. It sold CDs over the Internet. You remember CDs, right? Those discs that were supposed to have the ultimate sound and last forever? I'm one of the few people who hasn't sold my collection... As for perfection... It doesn't exist and even vinyl sounds better.
Anyway, CDNow put out a newsletter every quarter that generated a ton of dough.
Then the company went public and in an effort to boost numbers sent two newsletters a quarter. Both did extremely well.
To make a long story short, by time they were done, CDNow was sending a newsletter every week. And then they truly were done, the company went into decline and was sold to Bertelsmann. Newsletters were generating almost no sales. The audience tuned out.
If you've got something interesting to say and an audience that wants to hear it, by all means reach out as often as you'd like. But if you're just trying to generate sales, trying to stay in your audience's mind, be careful about how often you intrude. It's the best way to turn people off. Banging at their door again and again and again.
First you earn the trust.
Then you sell.
If you're selling first, most people are ignoring you.
Build the relationship.
Nurture the relationship.
And know that everybody on the other end is an individual, with feelings and desires.
But that does not mean that the customer is always right. Because of newfound digital access, every complainer is reaching out, trying to make trouble, usually desiring something for free. They want a guarantee the product they bought will last forever and be better than anything else forever and even if it cost a dollar, they want to be able to get an instant response from your team. Ignore these people.
That's the flip side of Internet access. The ability to tune out unreasonable spam.
Don't be a culprit.
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Tuesday 18 December 2012
You Might Be A Spammer...
IF YOU SEND A HOLIDAY E-CARD
Nothing says you're cheap and out of date more than sending a holiday e-card, especially if there's no personalization involved. If it's just to me, and there's more than a signature, then you get a pass. Otherwise, you look like someone tech retarded who doesn't realize fads come and go and you've just dated yourself back to 1999 or are a scammer trying to be all chummy with those you're not really friendly with. I mean if I don't know you, should I really be on your Christmas card list? And if so, do I get a gift?
I thought not.
That would cost money, as opposed to sending an e-card designed by your child or assistant that makes you look like you care when you really don't.
Not everything is replaced by tech. Some things are better in the real world. If you really care, send a physical card. And personalization always counts.
As for those long stories about what happened to your family this year... You can only send them if we actually know everybody involved, otherwise, these updates are best left unsent. If you want to be creative and give out some holiday wisdom, that's welcome. Then again, that would require an effort, and too many sending e-cards don't want to make one.
IF YOU SEND AN E-MAIL SAYING YOU LOVE MY BLOG
And you're not even on my list.
That's one thing bad about the Internet. Spam makes it so you think you can reach bigwigs, but you really can't, because they've all got super secret private e-mail addresses that only true friends and business colleagues possess. So you can send an e-mail to the black hole generic e-mail address, or try to find out the real address. But be sure, no one wants to hear from someone they don't know, unless to find out they've won the lottery or a prize, but scammers have made it so no one believes those e-mails either.
Did you see that article in the "New York Times" saying music blogs were passe? Seems the wannabes didn't read that, they were too busy sending boatloads of missives to people they think care, who don't. Oftentimes with detailed graphics and MP3s attached. This is no different than all that crap you get every day in your real mailbox. And did you notice the Post Office is fiscally challenged? That's what happens when you rely on spam for your business model. Then again, everyone in America (and the rest of the world!) thinks if you've got an inbox, they might as well fill it. Figuring they could get lucky. Yeah, as if I showed up at Staples Center and Mike D'Antoni told me to suit up.
YOU SEND SOMETHING "FASCINATING" YOU'VE FOUND TO PEOPLE YOU DON'T KNOW
Why is it everybody thinks they're a curator. Especially those who've got no idea what bcc means. You earn trust. And it's easy to dissipate. Send too much stuff people don't want and they never want to hear from you again. I know, they sign off my mailing list daily!
IF YOU THINK I WANT TO CONNECT ON LINKEDIN
I set my Postini filter to get rid of all these invites. But what fascinates me is the people who believe I'd want to hook up on the business networking service. I might recognize your name, but I've never met you. If you're inviting me to be your LinkedIn friend, you've lost any chance of becoming mine.
And while we're on LinkedIn, the longer the listing, the more bogus it is. If you don't think we can see through your faux resume...
Everybody looks above average on LinkedIn. Yes, I realize people get gigs as a result of the service, but I still think one thing never changes, it's who you know...in real life, in person. That's how you get a job. Because people only want to hire those they trust. More than your skills they want to know if you can get along, if you're gonna quit or steal or alienate customers. Most people can be trained to do the gig, but if their parents failed to instill them with manners...they're going to have a very hard time in this world.
IF YOU SEND A FACEBOOK INVITE
Actually, everybody who send one of those Facebook invites is a spammer. Actually, Facebook itself is built on spam. Giving you more information than you need to know to live your life. If you spend even an hour a day on Facebook, your career ain't going so well.
IF YOU SEND A PRESS RELEASE
Who and what is this mysterious press you think is salivating for this information, eager to distribute it around the world to individuals whose lives will be changed when they receive it. Your work is your press release. Its virality will depend on its quality.
IF YOU SAY TO CHECK OUT YOUR VIDEO ON TWITTER
That's right, spam seeps into all new platforms. That's what I want to do, check out the work of someone I don't know just because they knocked on my digital door.
CONCLUSION
If you want to succeed you should not be a spammer. It doesn't matter how creative your stunt is, what your pitch may be, all that matters is the underlying product.
We pull in today's world. And we hate push.
Show me someone who loves commercials and I'll show you someone who works for a TV network.
Access has become essentially impossible in the digital world. You might send it out there, but no one is listening or checking it out. That's why kids rely on text, they can control their network.
Furthermore, when you tell these people to stop cluttering your inbox they're offended! Believing they're helping you out, clueing you in, making your life better by hipping you to their production.
Ain't that a laugh.
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Nothing says you're cheap and out of date more than sending a holiday e-card, especially if there's no personalization involved. If it's just to me, and there's more than a signature, then you get a pass. Otherwise, you look like someone tech retarded who doesn't realize fads come and go and you've just dated yourself back to 1999 or are a scammer trying to be all chummy with those you're not really friendly with. I mean if I don't know you, should I really be on your Christmas card list? And if so, do I get a gift?
I thought not.
That would cost money, as opposed to sending an e-card designed by your child or assistant that makes you look like you care when you really don't.
Not everything is replaced by tech. Some things are better in the real world. If you really care, send a physical card. And personalization always counts.
As for those long stories about what happened to your family this year... You can only send them if we actually know everybody involved, otherwise, these updates are best left unsent. If you want to be creative and give out some holiday wisdom, that's welcome. Then again, that would require an effort, and too many sending e-cards don't want to make one.
IF YOU SEND AN E-MAIL SAYING YOU LOVE MY BLOG
And you're not even on my list.
That's one thing bad about the Internet. Spam makes it so you think you can reach bigwigs, but you really can't, because they've all got super secret private e-mail addresses that only true friends and business colleagues possess. So you can send an e-mail to the black hole generic e-mail address, or try to find out the real address. But be sure, no one wants to hear from someone they don't know, unless to find out they've won the lottery or a prize, but scammers have made it so no one believes those e-mails either.
Did you see that article in the "New York Times" saying music blogs were passe? Seems the wannabes didn't read that, they were too busy sending boatloads of missives to people they think care, who don't. Oftentimes with detailed graphics and MP3s attached. This is no different than all that crap you get every day in your real mailbox. And did you notice the Post Office is fiscally challenged? That's what happens when you rely on spam for your business model. Then again, everyone in America (and the rest of the world!) thinks if you've got an inbox, they might as well fill it. Figuring they could get lucky. Yeah, as if I showed up at Staples Center and Mike D'Antoni told me to suit up.
YOU SEND SOMETHING "FASCINATING" YOU'VE FOUND TO PEOPLE YOU DON'T KNOW
Why is it everybody thinks they're a curator. Especially those who've got no idea what bcc means. You earn trust. And it's easy to dissipate. Send too much stuff people don't want and they never want to hear from you again. I know, they sign off my mailing list daily!
IF YOU THINK I WANT TO CONNECT ON LINKEDIN
I set my Postini filter to get rid of all these invites. But what fascinates me is the people who believe I'd want to hook up on the business networking service. I might recognize your name, but I've never met you. If you're inviting me to be your LinkedIn friend, you've lost any chance of becoming mine.
And while we're on LinkedIn, the longer the listing, the more bogus it is. If you don't think we can see through your faux resume...
Everybody looks above average on LinkedIn. Yes, I realize people get gigs as a result of the service, but I still think one thing never changes, it's who you know...in real life, in person. That's how you get a job. Because people only want to hire those they trust. More than your skills they want to know if you can get along, if you're gonna quit or steal or alienate customers. Most people can be trained to do the gig, but if their parents failed to instill them with manners...they're going to have a very hard time in this world.
IF YOU SEND A FACEBOOK INVITE
Actually, everybody who send one of those Facebook invites is a spammer. Actually, Facebook itself is built on spam. Giving you more information than you need to know to live your life. If you spend even an hour a day on Facebook, your career ain't going so well.
IF YOU SEND A PRESS RELEASE
Who and what is this mysterious press you think is salivating for this information, eager to distribute it around the world to individuals whose lives will be changed when they receive it. Your work is your press release. Its virality will depend on its quality.
IF YOU SAY TO CHECK OUT YOUR VIDEO ON TWITTER
That's right, spam seeps into all new platforms. That's what I want to do, check out the work of someone I don't know just because they knocked on my digital door.
CONCLUSION
If you want to succeed you should not be a spammer. It doesn't matter how creative your stunt is, what your pitch may be, all that matters is the underlying product.
We pull in today's world. And we hate push.
Show me someone who loves commercials and I'll show you someone who works for a TV network.
Access has become essentially impossible in the digital world. You might send it out there, but no one is listening or checking it out. That's why kids rely on text, they can control their network.
Furthermore, when you tell these people to stop cluttering your inbox they're offended! Believing they're helping you out, clueing you in, making your life better by hipping you to their production.
Ain't that a laugh.
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Sunday 16 December 2012
A Little More Rapino
Greetings from Vail, Colorado, where it's dumping!
Makes me feel all warm and fuzzy inside, then again, that hot chocolate might have helped!
I just wanted to flesh out a bit more about Rapino's interview yesterday. By me, as a matter of fact. At Aspen Live. Which I want to tell you is worth ten times the price because of the relationships you form. You can get information anywhere, but you cannot develop friends who'll not only watch your back, but help you in this crazy business of music. Half my social life is peopled with Aspen veterans. We bonded at 8,000 feet. I can rely on them.
Anyway, Rapino talked about "the complex."
No, he was not referring to an edifice featuring superstar concerts, rather he was talking about the landscape. That's what we find too little of in music. People who cannot only see what's going on today, but what's going to happen tomorrow. Anybody can book bands, anybody can count receipts. The old guard specialized in this. The new guard knows it's a veritable land rush in music and you've got to run!
That's when I know you're clueless. When you give me the knee-jerk reaction. Usually toting out bare bones facts. Yes, the gig sold out...but did the act do two shows the previous time through? Was the building smaller? Did tickets sell fast or slow? Is this genre on the way up or down?
Everything is intertwined, and if you don't know how to think, you're not gonna be a kingpin in the new music business. Bullying and intimidation are history. Don't forget, Live Nation is a public company. Used to be acts insisted on being paid in cash, they didn't trust promoters. Are we really worried that Live Nation or AEG are gonna stiff us?
I get tons of e-mail from people every day imploring me to get them to the next stop. As if I were a bus or a train and you could get on my back and I'd carry you on to success. I don't have that power and it no longer works that way. The era of the gatekeeper is fading. If you're blasting e-mail, you might be making yourself feel good, but you're making no progress whatsoever.
You start small.
You build big.
Michael Rapino didn't knock on Frank Barsalona's door and tell him to give him a gig. Even if he got inside the building, Frank would have thrown him out on his ass. You've got to pay your dues, you've got to find your own way. And there's nothing holding you back but yourself.
That's the essence of Rapino's story.
First there's the hard work far off the radar screen. Becoming the number one Labatt's rep. Impress those around you first. If you're good, you'll get promoted. There was no beer chart that Rapino was trying to climb. He was in a backwater, just like you. Just because the Internet allows you to reach everybody, that doesn't mean anybody cares.
And then there's following your dream.
If your dream comes true overnight, you're shooting too low. Or your success is temporary. And if you're dreaming big there are steps in the ladder. Not just the bottom and the top rungs. If you haven't been working hard, feeling that you've made no progress, wondering if you should give up, then I'm laughing...because you're not working at all.
If you're bitching that you can't afford it, I'm disgusted with you. Get a job. Buy a computer. Get an iPhone. It's not like you need to buy an apartment at the Dakota to play in music. Yup, too many are sour grapes. You're building a business. Would you try to open a store with no money? Then what makes you believe you can make it in music with no money?
If you're holier than thou, proving that you're poorer than everybody else, the world is ignoring you. Have fun in your pity party, because you ain't goin' nowhere.
Then there's the trigger. Labatt was intertwined with CPI, Cohl's company. Rapino got the bug. And it's the bug that sustains you.
Rapino also talked about lanes to the top. There are only a few. And most don't take you to the zenith. Rapino figured out being a brand manager was one of the three ways to the top at Labatt's. So he shot for that job, got it, and did better than everybody else, so he could get promoted.
As he was investing in himself.
You might be drinking beer and watching television. There's nothing wrong with either of these pursuits. But those who triumph have no time to waste, all their time is eaten up with getting ahead on their path. If you're relaxing, you're shooting for the middle. And the middle is shrinking.
Then Michael left Labatt's to form his own concert company. He raised the money. Instantly lost nearly half a million dollars. You know what that feels like?
First, can you convince someone else to invest in you? It doesn't happen by begging, but proving yourself. Having a track record and a plan.
Second, when things go wrong can you make them right? Perseverance is out the window in today's society. But that's what it takes to succeed.
And once in Europe with SFX/Clear Channel, Rapino took on all the work no one else wanted. Other territories. And suddenly, he was a monolith, his accomplishments could not be denied.
We can argue all day long whether Michael Rapino is doing a good job at Live Nation. But one thing we can all agree on is he earned the gig. Just because he didn't come up as a backstage runner who worked for a famous concert promoter after interning at a label that does not mean he isn't qualified, that he hasn't paid his dues. You think it's important that someone's watching. But you build your resume on the inside! Come on, we all know friends with LinkedIn pages that make them look like a CEO, but in reality they're losers. They can't keep a job, they piss people off, self-promotion is what they do best. Most true winners do the work, the promotion comes after the fact.
So now we're in an era where Live Nation is a pure concert play and the upside is in ticketing, online, with ticketmaster.com. What we're seeing is whether Michael Rapino can execute. Whether he can generate bigger margins and make the stock go up.
Unlike the old fat cats, lifestyle is not as important to him as the mission. And he's got decades left in the game, he's not nearing retirement.
You can sit at home and talk shit about Michael Rapino all day long.
But he's not listening.
That's what you don't understand. You can have someone's e-mail address, their Twitter handle, you think you can reach out and touch them. But you can't. They're ignoring you. Because you're not in the game, you don't count.
But you can if you want to.
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Makes me feel all warm and fuzzy inside, then again, that hot chocolate might have helped!
I just wanted to flesh out a bit more about Rapino's interview yesterday. By me, as a matter of fact. At Aspen Live. Which I want to tell you is worth ten times the price because of the relationships you form. You can get information anywhere, but you cannot develop friends who'll not only watch your back, but help you in this crazy business of music. Half my social life is peopled with Aspen veterans. We bonded at 8,000 feet. I can rely on them.
Anyway, Rapino talked about "the complex."
No, he was not referring to an edifice featuring superstar concerts, rather he was talking about the landscape. That's what we find too little of in music. People who cannot only see what's going on today, but what's going to happen tomorrow. Anybody can book bands, anybody can count receipts. The old guard specialized in this. The new guard knows it's a veritable land rush in music and you've got to run!
That's when I know you're clueless. When you give me the knee-jerk reaction. Usually toting out bare bones facts. Yes, the gig sold out...but did the act do two shows the previous time through? Was the building smaller? Did tickets sell fast or slow? Is this genre on the way up or down?
Everything is intertwined, and if you don't know how to think, you're not gonna be a kingpin in the new music business. Bullying and intimidation are history. Don't forget, Live Nation is a public company. Used to be acts insisted on being paid in cash, they didn't trust promoters. Are we really worried that Live Nation or AEG are gonna stiff us?
I get tons of e-mail from people every day imploring me to get them to the next stop. As if I were a bus or a train and you could get on my back and I'd carry you on to success. I don't have that power and it no longer works that way. The era of the gatekeeper is fading. If you're blasting e-mail, you might be making yourself feel good, but you're making no progress whatsoever.
You start small.
You build big.
Michael Rapino didn't knock on Frank Barsalona's door and tell him to give him a gig. Even if he got inside the building, Frank would have thrown him out on his ass. You've got to pay your dues, you've got to find your own way. And there's nothing holding you back but yourself.
That's the essence of Rapino's story.
First there's the hard work far off the radar screen. Becoming the number one Labatt's rep. Impress those around you first. If you're good, you'll get promoted. There was no beer chart that Rapino was trying to climb. He was in a backwater, just like you. Just because the Internet allows you to reach everybody, that doesn't mean anybody cares.
And then there's following your dream.
If your dream comes true overnight, you're shooting too low. Or your success is temporary. And if you're dreaming big there are steps in the ladder. Not just the bottom and the top rungs. If you haven't been working hard, feeling that you've made no progress, wondering if you should give up, then I'm laughing...because you're not working at all.
If you're bitching that you can't afford it, I'm disgusted with you. Get a job. Buy a computer. Get an iPhone. It's not like you need to buy an apartment at the Dakota to play in music. Yup, too many are sour grapes. You're building a business. Would you try to open a store with no money? Then what makes you believe you can make it in music with no money?
If you're holier than thou, proving that you're poorer than everybody else, the world is ignoring you. Have fun in your pity party, because you ain't goin' nowhere.
Then there's the trigger. Labatt was intertwined with CPI, Cohl's company. Rapino got the bug. And it's the bug that sustains you.
Rapino also talked about lanes to the top. There are only a few. And most don't take you to the zenith. Rapino figured out being a brand manager was one of the three ways to the top at Labatt's. So he shot for that job, got it, and did better than everybody else, so he could get promoted.
As he was investing in himself.
You might be drinking beer and watching television. There's nothing wrong with either of these pursuits. But those who triumph have no time to waste, all their time is eaten up with getting ahead on their path. If you're relaxing, you're shooting for the middle. And the middle is shrinking.
Then Michael left Labatt's to form his own concert company. He raised the money. Instantly lost nearly half a million dollars. You know what that feels like?
First, can you convince someone else to invest in you? It doesn't happen by begging, but proving yourself. Having a track record and a plan.
Second, when things go wrong can you make them right? Perseverance is out the window in today's society. But that's what it takes to succeed.
And once in Europe with SFX/Clear Channel, Rapino took on all the work no one else wanted. Other territories. And suddenly, he was a monolith, his accomplishments could not be denied.
We can argue all day long whether Michael Rapino is doing a good job at Live Nation. But one thing we can all agree on is he earned the gig. Just because he didn't come up as a backstage runner who worked for a famous concert promoter after interning at a label that does not mean he isn't qualified, that he hasn't paid his dues. You think it's important that someone's watching. But you build your resume on the inside! Come on, we all know friends with LinkedIn pages that make them look like a CEO, but in reality they're losers. They can't keep a job, they piss people off, self-promotion is what they do best. Most true winners do the work, the promotion comes after the fact.
So now we're in an era where Live Nation is a pure concert play and the upside is in ticketing, online, with ticketmaster.com. What we're seeing is whether Michael Rapino can execute. Whether he can generate bigger margins and make the stock go up.
Unlike the old fat cats, lifestyle is not as important to him as the mission. And he's got decades left in the game, he's not nearing retirement.
You can sit at home and talk shit about Michael Rapino all day long.
But he's not listening.
That's what you don't understand. You can have someone's e-mail address, their Twitter handle, you think you can reach out and touch them. But you can't. They're ignoring you. Because you're not in the game, you don't count.
But you can if you want to.
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Cuban & Caren
From: Mike Caren
Re: Recordings Not Live
You hit it on the head here but you probably missed something important here.
We have a new generation and recording at home on your iPad doesn't require collaboration. Forget finding four great musicians (let alone four great musicians who all can write/contribute), try to find four musicians/artists who can get along long enough as a group to survive. Rap groups, very few. R&B groups, there's nothing better but where are they? Rock bands...forget the ones that reunite when they're broke, how many good ones stay together with their original line up long enough to be spectacular? In the "me" generation, the easiest way to get along with the rest of your band is to be the rest of your band. That's recording. With free, downloadable multi-track recording, as long as you can play a keyboard, sample, or program, you don't need anyone else. Or you can bring in day players and get rid of them as you see fit. Most hip hop/r&b/pop artists cherry pick the tracks. Few stay loyal to their producers (who are essentially their backing band on record) in any significant way. Hell, I hear LMFAO broke up after two albums and they (A) are a duo and (B) are relatives!
I'm not saying anything wrong with recording first. I was always personally into artists on record first, live second. Also, theoretically, who wants to duplicate the process of another era? With the speed in innovation in recording software, people are going to do incredible things. There are geniuses out there that otherwise would have never had access to instruments, let alone a studio. They're making music on every continent, in every community, and we're going to see some really incredible recordings. Just make sure you read about their live show before you go unless you're ok with someone just standing behind a laptop for an hour or worse, standing with four strangers who barely know their instruments that will never find a groove. Of course there can always be a LiveBand-Yelp to solve that issue...
___________________________________
From: Mark Cuban
Re: Concert Streaming
Right idea, wrong platform.
900k views of Coldplay would be a bad night for them on AXS.TV. That's more than 900k viewers in one night, not 60 days, which is exactly why bands are coming to us left and right. So are advertisers. They love reaching an audience. They love reaching people who otherwise might not have seen their concert. I doubt people are going to channel surf to a live online concert. They will and do channel surf their TV guide and sample our concerts. And we are getting better at this by the day
Not only do the bands get an audience, they also get the video master to release a DVD (multiple top selling concert DVDs came from our live broadcasts).
I've known that streaming live concerts is a great way to make people aware since we streamed the first live concerts online more than FIFTEEN years ago. No question the online viewing experience is better today, but it's kind of ironic how the mobile viewing experience is back to the little screens of streaming back in the day.
But wasn't going online supposed to be all about freedom from the gatekeepers? How is YouTube not the same as any other entertainment distributor ? They control the bandwidth. They control placement. yadda yadda.
Enter AXS.TV
We will broadcast your concerts. We will reach an audience for you. And it will sound great coming through the speakers on your HDTV or the speakers you connected. And it will look beautiful. Looks great, sounds great. Compare that to the experience on your phone, laptop or the ever disappearing desktop. Run it through your Roku or Boxee. We still kick their butt and btw, it kind of sucks when you try to watch the concert online and someone else in the house wants to watch Netflix or it crushes you mobile data limits
As far as the business of TV, Music used to rate too low when it was shown on analog tvs. Sounded bad, looked worse.
Those days are gone and our partners and advertisers know it too. Amex, Budweiser, Monster Cable, Nokia and more. All are on board with long term deals. Why?
Because Live Live, our slogan is not just about concerts it's about activation. You think people might get excited when they tweet to their friends who are watching a live stream ? They definitely get excited when they tweet /tumblr/FB to their friends watching on TV.
Our sponsors are all using music and sponsoring concerts. Which creates more value for that branding, online exclusively or online and AXS.TV? Or exclusive AXS.TV vs an online concert ?
AXS.TV loves music, we love showing concerts. We love talking music. We love having artists come on and perform. We want them to come on and promote. We will talk about new music and tell viewers that a single/album is being released that night and tell them to go watch. We will show artists doing great things on the stage and off. And we will put some Lefsetz attitude out there as well. We will have people with opinions come on the shows we produce and let them speak their minds.
And yes we are going to be at festivals. Whether we broadcast them or not.
We also are not stupid. You aren't going to see us doing weekly video countdown shows. No 100 best bodies of hip hop. No take overs. We know the role of YouTube and Vevo and we are going to let them to continue to do their job of presenting videos in response to searches. We don't believe they create awareness or are a discovery engine. People find or hear their music elsewhere and then search and watch on YouTube. Vevo does discovery, YouTube doesn’t.
AXS.TV is going to be a platform for live music. As much of it as we can get.
We are going to try a lot of different things. Some will work, some won't.
If you are a band that wants to reach an audience and activate them, we want to broadcast your concerts live. We want to have your artists in our studio, on our shows, being interviewed, on panels, guest hosting our shows.
Send me an email Mark@AXS.TV Let's do this !
m
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Re: Recordings Not Live
You hit it on the head here but you probably missed something important here.
We have a new generation and recording at home on your iPad doesn't require collaboration. Forget finding four great musicians (let alone four great musicians who all can write/contribute), try to find four musicians/artists who can get along long enough as a group to survive. Rap groups, very few. R&B groups, there's nothing better but where are they? Rock bands...forget the ones that reunite when they're broke, how many good ones stay together with their original line up long enough to be spectacular? In the "me" generation, the easiest way to get along with the rest of your band is to be the rest of your band. That's recording. With free, downloadable multi-track recording, as long as you can play a keyboard, sample, or program, you don't need anyone else. Or you can bring in day players and get rid of them as you see fit. Most hip hop/r&b/pop artists cherry pick the tracks. Few stay loyal to their producers (who are essentially their backing band on record) in any significant way. Hell, I hear LMFAO broke up after two albums and they (A) are a duo and (B) are relatives!
I'm not saying anything wrong with recording first. I was always personally into artists on record first, live second. Also, theoretically, who wants to duplicate the process of another era? With the speed in innovation in recording software, people are going to do incredible things. There are geniuses out there that otherwise would have never had access to instruments, let alone a studio. They're making music on every continent, in every community, and we're going to see some really incredible recordings. Just make sure you read about their live show before you go unless you're ok with someone just standing behind a laptop for an hour or worse, standing with four strangers who barely know their instruments that will never find a groove. Of course there can always be a LiveBand-Yelp to solve that issue...
___________________________________
From: Mark Cuban
Re: Concert Streaming
Right idea, wrong platform.
900k views of Coldplay would be a bad night for them on AXS.TV. That's more than 900k viewers in one night, not 60 days, which is exactly why bands are coming to us left and right. So are advertisers. They love reaching an audience. They love reaching people who otherwise might not have seen their concert. I doubt people are going to channel surf to a live online concert. They will and do channel surf their TV guide and sample our concerts. And we are getting better at this by the day
Not only do the bands get an audience, they also get the video master to release a DVD (multiple top selling concert DVDs came from our live broadcasts).
I've known that streaming live concerts is a great way to make people aware since we streamed the first live concerts online more than FIFTEEN years ago. No question the online viewing experience is better today, but it's kind of ironic how the mobile viewing experience is back to the little screens of streaming back in the day.
But wasn't going online supposed to be all about freedom from the gatekeepers? How is YouTube not the same as any other entertainment distributor ? They control the bandwidth. They control placement. yadda yadda.
Enter AXS.TV
We will broadcast your concerts. We will reach an audience for you. And it will sound great coming through the speakers on your HDTV or the speakers you connected. And it will look beautiful. Looks great, sounds great. Compare that to the experience on your phone, laptop or the ever disappearing desktop. Run it through your Roku or Boxee. We still kick their butt and btw, it kind of sucks when you try to watch the concert online and someone else in the house wants to watch Netflix or it crushes you mobile data limits
As far as the business of TV, Music used to rate too low when it was shown on analog tvs. Sounded bad, looked worse.
Those days are gone and our partners and advertisers know it too. Amex, Budweiser, Monster Cable, Nokia and more. All are on board with long term deals. Why?
Because Live Live, our slogan is not just about concerts it's about activation. You think people might get excited when they tweet to their friends who are watching a live stream ? They definitely get excited when they tweet /tumblr/FB to their friends watching on TV.
Our sponsors are all using music and sponsoring concerts. Which creates more value for that branding, online exclusively or online and AXS.TV? Or exclusive AXS.TV vs an online concert ?
AXS.TV loves music, we love showing concerts. We love talking music. We love having artists come on and perform. We want them to come on and promote. We will talk about new music and tell viewers that a single/album is being released that night and tell them to go watch. We will show artists doing great things on the stage and off. And we will put some Lefsetz attitude out there as well. We will have people with opinions come on the shows we produce and let them speak their minds.
And yes we are going to be at festivals. Whether we broadcast them or not.
We also are not stupid. You aren't going to see us doing weekly video countdown shows. No 100 best bodies of hip hop. No take overs. We know the role of YouTube and Vevo and we are going to let them to continue to do their job of presenting videos in response to searches. We don't believe they create awareness or are a discovery engine. People find or hear their music elsewhere and then search and watch on YouTube. Vevo does discovery, YouTube doesn’t.
AXS.TV is going to be a platform for live music. As much of it as we can get.
We are going to try a lot of different things. Some will work, some won't.
If you are a band that wants to reach an audience and activate them, we want to broadcast your concerts live. We want to have your artists in our studio, on our shows, being interviewed, on panels, guest hosting our shows.
Send me an email Mark@AXS.TV Let's do this !
m
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