10 points for anyone who catches my math was wrong and if you were 12 in 2005 you're now 24. Ugh! Hahahaha
Mike Caren
Warner Music Group
Artist Partner & Artist Publishing Group
www.artistpg.com
*All Rights Reserved*
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Saturday 1 July 2017
Mike Caren Weighs In
From: Mike Caren
To: Bob Lefsetz
Re: Re-Why Rock Died
Steve is right. Imagine most bands breaking now should be 16 to 30 years old. Think about their formative music years (when they would have been 12 years old to 16 years old) based on this calendar of recording and distribution tools below.
Protools 5 and the Digi 01 (low cost I/O) 1999
Ableton Live 2001
Myspace 2003
Youtube 2005
Soundcloud 2008
Ipad 2010
If you're 20 now, you were 12 in 2005. You could basically learn and record by yourself in Ableton, Garageband, Logic, protools etc and release it same day on Myspace/Youtube. You didn't need to be good enough to play live or find 3 other players and get access to a studio where you could track drums. Human nature will always lead to the most direct route to progress. Learning the guitar and keeping a band together is a niche now when you're competing with gaming and other more instantly gratifying composing and recording options.
Hopefully people miss the magic that's in the guitar and it comes back in the way vinyl or organic synths are. It just won't come back or be used in the same way. Only constant is change.
From: Bob Lefsetz
To: Mike Caren
Re: Re-Why Rock Died
I always think of you re this, telling me your kid knew how to use an iPad and that would be his instrument in the future!
From: Mike Caren
To: Bob Lefsetz
Re: Re-Why Rock Died
Bob- I've realized its not going to be the iPad- they're going to do it all with the voice. The screen is going to be secondary in 10 years. "Siri, I want the drums to like this 'boom boom bop, boom ba doom boom bop.' Make it sound like the drums from 'when the levee breaks.' Now give me a guitar riff that goes 'chaka chaka chaka…' use the tone from XYZ."
I'm not saying the above is going to be pro in 10 years, maybe that's 20 years, but that's how it will be some day. Voice is going to be more efficient than having to figure out and hand/eye coordination on an instrument for most people. My kids don't even know what Apple music is. They ask me to tell Siri to play Shawn Mendes or yell commands to Echo. It's so normal to them. And I watch producers tell the musicians (mostly 30+) at studio sessions what to play and they're just humming and describing what they want. It's going to be the natural progression.
Going to be an interesting future!
From: Mike Caren
To: Bob Lefsetz
Re: Re-Why Rock Died
You might enjoy this. He is a real musician's musician though: https://www.youtube.com/watch?v=DbeMgxweooc
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To: Bob Lefsetz
Re: Re-Why Rock Died
Steve is right. Imagine most bands breaking now should be 16 to 30 years old. Think about their formative music years (when they would have been 12 years old to 16 years old) based on this calendar of recording and distribution tools below.
Protools 5 and the Digi 01 (low cost I/O) 1999
Ableton Live 2001
Myspace 2003
Youtube 2005
Soundcloud 2008
Ipad 2010
If you're 20 now, you were 12 in 2005. You could basically learn and record by yourself in Ableton, Garageband, Logic, protools etc and release it same day on Myspace/Youtube. You didn't need to be good enough to play live or find 3 other players and get access to a studio where you could track drums. Human nature will always lead to the most direct route to progress. Learning the guitar and keeping a band together is a niche now when you're competing with gaming and other more instantly gratifying composing and recording options.
Hopefully people miss the magic that's in the guitar and it comes back in the way vinyl or organic synths are. It just won't come back or be used in the same way. Only constant is change.
From: Bob Lefsetz
To: Mike Caren
Re: Re-Why Rock Died
I always think of you re this, telling me your kid knew how to use an iPad and that would be his instrument in the future!
From: Mike Caren
To: Bob Lefsetz
Re: Re-Why Rock Died
Bob- I've realized its not going to be the iPad- they're going to do it all with the voice. The screen is going to be secondary in 10 years. "Siri, I want the drums to like this 'boom boom bop, boom ba doom boom bop.' Make it sound like the drums from 'when the levee breaks.' Now give me a guitar riff that goes 'chaka chaka chaka…' use the tone from XYZ."
I'm not saying the above is going to be pro in 10 years, maybe that's 20 years, but that's how it will be some day. Voice is going to be more efficient than having to figure out and hand/eye coordination on an instrument for most people. My kids don't even know what Apple music is. They ask me to tell Siri to play Shawn Mendes or yell commands to Echo. It's so normal to them. And I watch producers tell the musicians (mostly 30+) at studio sessions what to play and they're just humming and describing what they want. It's going to be the natural progression.
Going to be an interesting future!
From: Mike Caren
To: Bob Lefsetz
Re: Re-Why Rock Died
You might enjoy this. He is a real musician's musician though: https://www.youtube.com/watch?v=DbeMgxweooc
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Re-Why Rock Died
Hi Bob , I am afraid you missed the one main reason rock died ... Technology has ALWAYS led the art form, from the early days of electric guitars allowing drummers to play loud to the bass end you can only get nowadays from computers. Rock is just not an art form you can make on a laptop ...
Steve Lillywhite
Dear Bob
So, so true which is why classic (read artists that have been around for 40+ years) are so valuable.
All we are are great big loud touring Las Vegas "lounge acts" (making "tons o dough" to retire on) and any classic artist that really, somehow, foolishly thinks any differently is astounding to me.
But, if it makes my contemporaries feel any better, remember that Mad Magazine spoofed aging pop artists 40 years who.
Nothing really has changed. Music was always bought by the young. That aint news.
I dont care how many Schools of Rock exist or that I get emails from my 50 year old fans who tell me that "my kid and all his friends love Led Zeppelin"....
Sure they do....
It Doesnt matter.
Its over.
Repeat
It doesnt matter.
Its over.....
John French
I went to see a friend of mine who lives here on a lake (right outside of Nashville). I haven't been to a lake in years. We went for a ride on his boat. Kids were out flying around on Seadoos, being pulled behind speedboats on inner tubes....but no one was water skiing. He said it's rare to see anyone water skiing these days, only an old guy every now and then. In order to water ski you have to take the time to learn that skill. Not tough---but it does require some perseverance and practice. The same with GUITARS. Why is rock dying? We've lost our patience, wanna have it happen in a second, can't wait long enough to read a whole book or learn four chords or ........you've said all of this before. But unlike the hope that you express in your letter here, I don't know if we will ever get to another era where kids will again take the time to craft a melody, learn an instrument, write a lyric, or even just jump in a lake and figure out how to water ski.
Wally Wilson
Skyville Live
When I decided at the last minute not to go see Steve Miller and Peter
Frampton, Midnight Oil and Lindsay Buckingham and Christine McVie, my
friend said it best, "how good can it be." So I continue checking the
calendar and mark it accordingly when the legends of rock come to my
town and, as has been the case recently, I decide not to go at the
last minute. I used to live for concerts but now they're sterile and
policed and well...how good can it be? I know I'm missing good shows
but I want a great show and I'm just not convinced my rock heroes put
on great shows anymore. Am I wrong?
Jeff Sacks
From my experience as an engineer and producer (which is where most failed
major label artists go to die) bands and artists are fucking lazy these
days. The number one most repeated phrase I heard while working in the
studio had to be "you can fix that later right?" I'm not just talking
about nobodies, I've worked tirelessly day and night for literally weeks
just auto tuning vocals and running beat detective on drums for artists
that were signed to credible labels, some were even internationally known
acts. One band in particular that was signed to a label owned by James Iha
had a singer that consistently sang between half a step to as much as a
step and a half off the melody on every song. I spent weeks in a room
huddled over a computer and when I was done the vocals were a masterpiece,
no one outside of the production team and their manager ever knew auto
tune had ever touched these vocals, they sounded completely natural. I
should have won a grammy for best auto tuned vocals ever LOL. The problem
with rock dying and music as a whole not being all that innovative these
days is digital recording. Look I'm a tech junkie, I am not looking to go
backwards in time, I?m not a luddite but until Bands and artists stop
using Pro Tools as their drug of choice there isn't going to be the kind
of ground breaking material that came out of the pre digital recording
era. Just like my dad used to say success is 90% perspiration and 10%
inspiration.
Kind Regards,
Mikael Johnston
Producer - Engineer - Remixer
I posted the WaPo Guitar Death article the other day and man did I get some blowback. I saw the article more from a music retailer "numbers don't lie" perspective but man everybody was crying and wailing like they just got the news they had some horrible disease.
Yes there still good players out there and some child prodigies coming up but like you said, form and content? Where is it? Without a good song and some poignant lyrics, it's just pablum.
Also our rhythm section all went to go see Hired Gun tonight here near D.C. They talk about what it's like in the arena rock business today and what is expected. Only a handful of cats are able to stay working. We are touring with Frampton this summer and the package is great. We are selling out. But in looking at some the folks coming to the show last night, some of them are having trouble just getting from the parking lot to the ticket booth and they aren't high either! This phenom is winding down for sure. I can't last forever.
Time for a new paradigm, a new formula, and a fresh message. Youngsters it's up to you now. Me? I'm going fishin'! Did you all see Clapton's salmon he caught in Iceland?!
Kenny Lee Lewis-
Steve Miller Band
Hey Bob,
I just saw Stevie Guitar Miller and Frampton on an early segment of their new tour. It was at Bank of NH Pavilion Gilford NH, great sound & visuals.
They both still have it & they seemed to be having fun. Steve is right on his licks and Peter is too with a couple of duo blues jams that were hot!
Hot Tuna comes to Vermont again soon.
Rock is changing, get it while you can!
Jim Eaton- VT Skier
Nice topic!
This is something a musical collaborator and I have been talking about recently. It's frustrating not being able to make a dent playing rock music, which is what got us both into making music. It's also frustrating, as a fan of rock, that there really is not anyone pushing any boundaries. It is all legacy acts or recycled sounds.
To comment on a vein of rock music that I have listened to intently most of my critically cognitive years: my friend and I went to Warped Tour last year and I was absolutely blown away that none of the new, younger bands had anything different to offer than what was being offered 10 years ago. It is very non-punk to not progress sonically, especially over the same number of years as a decade. I cannot recall another time when punk had faltered as much as it has. I do believe there are some very cool punk bands that are active right now doing progressive things, but there is no scene anymore. Things have moved around some, but there are no emerging collectives and no watch as we have known.
It is possible for punk to exist without a scene, for example, as you mention, jazz did not evaporate; but, when you don't have a centrifuge, much like what has happened to jazz, it becomes a sound people will use in their arrangements, but is no longer a vibrant style of making new music.
I think is possible for the 2020s to make a comeback in rock, or at least within the context of a live instrument/live performance driven sound, if enough of the right pieces were fit together in the right way (i.e. The Soulquarians' impact on soul and hip hop).
- Brandon Watson
Give it up Bob. Music doesn't matter.
Bob Brookie
My tuppence:
1. Being good at guitar (or any instrument) takes time and practice. Is today's culture too immediate? Too focussed on instant gratification and instant fame? When one meets great artists; it becomes clear that there is really nothing else they could have done. in their teens they played and played. And found like minded folks. And played and played. Today - too much else going on. update status/ tweet / vlog / game etc etc
2.As an extension of that – my teenage years in 1980s were pretty boring. Playing in a band or at home for hours pretending I was Page, Hendrix, Knopfler or Neil Y or Andy Summers was great & exciting. What else was there to do if one was not a jock? Today there seem so many high-fructose corn syrup distractions that seem more exciting but distract folks (including me) away from the hard work required to be great. As we all now likely know - social media, actively tweeting or passively following, is a massive time suck. One could be practicing one's guitar.
3.
As for Fender and Gibson and sales – I find the used market is great. why buy new? I bought my son a great 1980s US made strat for less than an inferior spec'd new one. And it has real road wear not the fake 'stone washed' versions for $3000. Ditto for amps. Maybe Fender should have an 'official refurb' marketplace?
4. I think kids still do like to rock. Royal Blood did a great set here at Glastonbury for example that had millennials jumping around. Ditto for Ed Sheeran. You may not like him; but Ed Sheeran had my daughter pick up a guitar as did Tay-tay. Neither of us unf are any good at the looper pedal FWIW.
Yours,
Peter Mercier
What I appreciate (a lot) about the hip hop/rap scene is the endless collaborating. Artists appear everywhere and everywhere, never mind on remixes of tracks. It gives "new" life to even new songs!
I'm not sure rock lends itself to such things. But I wish it did. E.g. Metallica frontman James Hetfield on a Slipknot track. Or Slayer guitarist contributing to a Metallica track. You name it. The possibilities are endless. But I fear that with rock/metal that musicians are far too wrapped up in their own bands' identity.
Plus all that you mentioned. Ha!
Robert Cotter
I'd also add that rock died when 25 min of every hour of radio is the same commercials over and over again. Eat a dick Geico. By the time Sirius / XM commercial free rolled around it was too late to break new Artists on the larger scale that commercial rock radio could. Country held on until Sirius could get enough scale for the Highway to be a tastemaker.
Dan Millen
Rock died with the end of competitive local radio stations. Ended with the deaths of the likes of Rick Sklar and Bill Graham.
Debra Grobman
I still hate The Eagles and Journey.
And Disco still sucks ;radio is responsible
For rock lurking in the shadows but it's still a mighty
large shadow
Jimi LaLumia
Down at the Astoria the scene was changing.....please tell me something that has not been said before.
Ty Velde
Widespread Panic, Gov't Mule, Drive By Truckers. Rock isn't dead.
Erich Ziegler
I agree with everything you said...M
So true, so sad, so insightful. Time moves forward and I for one am excited to see what comes next. Just hope I'm not too set in my ways to appreciate it. I'm waiting.
Rob Guffre
Rock didn't die. The critics, like you, just convinced enough people it did. Either way I respect your opinion.
Cheers,
Art Tavana
U need to listen to the "Record
Company" rock band
Judy LaVigne
The Rock died? RIP The Rock!!!
James K
Girls like to shake their ass... And show their tits... https://pbs.twimg.com/media/B6OJp1lIAAASd-Y.jpg
... why EDM is still drawing at dance clubs. The evolution of disco...
Music of any type is usually just background for the human mating ritual... all it ever was.
Since days of early civilization...
WAM
Read "Meet Me In The Bathroom - Rebirth of Rock and Roll in New York City 2001-2011" by Lizzy Goodman.
Ryan Starks
Obligatory new album suggestion.
https://open.spotify.com/album/5UWEPNU1vVbtxCBvI0ptOW
I don't know if this would pique your interest. New 311 album. Released last week.
Full of harmonies, nice guitar riffs. Not associated with the band but I'm a massive fan of them and this is the best album they've had since they last had a radio hit about 15-20 years ago.
Still hoping for a Renaissance of guitars.
Mark Hinkley
Curious as to where you would put Wilco?
And while Spotify is great for 'having it all', they are no better than Lee Abrams vis a viv their playlists. The 'rock' is just as Corp at PLJ was back in the day.
Sure, the public gets what the public wants, but someone is already steering the ship and Spotify is steering it away from guitar based rock.
I have three teens, so I get it. But...
Alan Katz
I like your blog .. but I respectfully disagree.. we live in a world dominated by celebrities and obsess about their every movement.. thanks to technology.. which enforces pop/rap/z100 as winning brands . There is very little out of the box thinking.. including your blog on this .. in terms of what great rock bands are these days .. I can see unbelievable talent at an average of $50/ticket (as an aside I loved U2 in the 90s but I wouldn't pay the price of admission to see them in NJ ( even though I could afford it)
Here's a list of bands that may never sell to really" make it " but make my life calm and chill and better everyday because they are there .. and THAT means something.. even if they aren't on ET (and thank god for that)..
Fleet foxes
Deerhunter
Tame impala
Grizzly bear
Slowdive (new album)
The XX
Etc
Ciao
Jeff Mosk
Dear Bob,
I still hate Journey.
Love,
dale m mccoy
Nice writing Bob, keep it flowing, Not always 100% aligned with you, but a good Bob email works brilliantly, with a morning caffeine fix, to perk up the senses. Thanks!
Ashley Whitfield
"bridges" - the most important word in this email - A song isn't all it can be without a bridge.
Rami Ramirez
Rock was the perfect soundtrack and anthem to the apex of the American century. Every empire shall rise and fall.
Paul Koidis
Bob I love what you write. Sometimes. But rock never died. It just changed and stopped being about bitter old white guys.
I didn't even bother reading what you wrote...
Sam Taylor
I still hate Journey.
Schylar Shoates
Sky Studios
Brentwood, TN
What a great article ... one of your best.
Sad but so true.
Michael Parenti
bravo!
Jimmy Cypher
It will be back. Society will crave authenticity again once everyone can breathe.
Nick Lawson
Unfortunately... Truth.
mjalbro
Muse. They can play their asses off, they're smart, they're innovative, they're modern, they've put in the time. And maybe you'll say they're too old to be relevant, but they're selling out stadiums, with their damn guitars.
Beyond that, look to the loud stuff. Queens of the Stone Age, and Mastodon. Lotta kids following these dudes, with good reason.
Rock may be moving to the margins, but there will always be true believers. Ain't no visceral response like strings and an amp.
Daryl Shawn
I hate to admit it but you're right.
Burke Long
Geez...when I first saw the subject line, I thought that another musician had died. Just goes to show you how hypersensitive I am to that, as many of us have not made it this far.
Carolyne Mas
P.S. I could not agree with you more, by the way.
Great article Bob! I think another big problem is that everyone in the industry wishes rock would come back, but at the same time no one has the balls/money/time to invest and built a band these days..
Titus Winterstein
what a time to be alive
shit
Tom Twin
TWENTY ONE PILOTS !
Best Regards
Erling Johannessen
Head Of Catalogue Marketing
Warner Music Norway
"Smells Like Teen Spirit" was the last great Rock record. And that was 25 years ago.
It's been dead for quite awhile!
Best
Adam Blake
I agree rock is niche but it isn't dead, and the bands of n Nashville's Infinity Cat label have been proving that for 15 years. JEFF The Brotherhood, Diarrhea Planet, Music Band and now Daddy Issues are doing it with passion, humor, authenticity, musicality, undeniable talent and most of all originality 365 days a year in clubs and at festivals around the world. Not "metal", not "punk", these bands are just plain great Rock Bands.
Check out JEFF's "Wasted On The Dream" or DP's "Turning To Gold". Try Music Band's self-titled or Daddy Issues "Deep Dream". That's where rock is living now.
We'll be happy to send you the links (or the vinyl, of course!). We're proud of what we do and very happy to be exactly where we are 15 years in.
Best wishes,
Robert Ellis Orrall
One of the saddest posts I have read. I miss Mutt Lange.
Keith Michaels
Wise words as usual Bob. My 2cs' worth: The history of jazz also illustrates the conflict between the facile racket-makers who are however in touch with the street because they are just off it and and the virtuosos who are interested in music for its own sake -- in the case of jazz, Coltrane & Co. pushed experimentation to its limit, leaving tonality and the connection with standard songs and hence people's life experience behind.
With Country on the other hand, the music remains mostly pedestrian while the singer-songwriters are pushing the envelope or at least flying the flag for musical quality. Hip-hop has interesting social/political content and sounds but is often impossible to decipher with minimal melodic content. You never hear anyone humming any of it. Arguably it's just an extension of poetry and a return to oral tradition.
With Spotify the musical world is becoming like a Hindu temple -- a myriad niches vying for attention. DIY musical and literary culture is thriving but few artists are making money.
Paul Nash
I think you missed an important part of the rock cycle. As you pointed out when rock of the 70's morphed into corporate rock it gave rise to punk but the same thing also happened when rock re-emerged in the 80's but then again became corporate cookie cutter product. It gave rise to Kurt Cobain. Nirvana was clearly the embodiment of the punk ethos and a response to the sameness of music that the labels were putting out. We're again at the top of a cycle with music being cookie cutter but this time rock music is poised to be the disrupter with musicianship and songwriting breaking through against the button pushers, track makers, top liners and DJs.
Tag Gross
Where is the next Public Enemy or Jane's Addiction or any band with a frontman/woman who scares someone? It's all fucking IKEA.
Michael Alex
You're spot-on, Bob. The first nail got hammered into the coffin when consultants convinced radio management that 'listeners don't know what they like, they like what they know'. It was true of a % of listeners, but corporate radio's acceptance of it as a mantra made it true of a much larger %.
The second was labels losing patience with any act that did not break from the gate with immediate results. Fleetwood Mac, Journey, U2, ZZ Top, John Mellencamp,Steve Miller, Bob Seger, Tom Petty, Springsteen and so many others became major acts because labels stuck with them.
The eventual success of those same artists caused them to lose the creative drive that compelled them to produce great music.
At about the same time, a wave of angst driven, angry acts emerged that were alienating to many listeners.
Acts with the potential to become future mainstream mainstays imploded or just never developed into the kind of acts a song or two hinted they might.
Sad as I am that the prospects for a Rock renaissance are slim, the body of work produced during the prime decades remains remarkable.
Tom Starr
Program Director
92.7 The Drive
If you've seen Natural Child you'll know Rock is alive and well.
John Waycuilis
You pretty much hit the nail on the head, Bob.
I lived through it all and do not regret one minute of it.
Have an Insanely Great 4th.
ps,
June 27th was the anniversary of the closing of the Fillmore East in 1971.
Musically speaking, 3 of the best years of our lives.
Steve Isaacson
One of the best letters I've read in a while. Very true. The most talented and disciplined songwriters are not writing for rock acts right now. And today's country lyrics could not possibly be any more bland, formulaic and cliche. It seems rock bands today are so concerned with being hip, having "cred", or just coming up with cool riffs, that they are forgetting that it all starts with a great song. And great lyrics (and melodies, and maybe key change or at least a bridge) seem to be a lost art. There ARE some cool rock bands today, but don't ask me what most of their songs are actually ABOUT. Sure, John Lennon wrote "I Am The Walrus", but he also wrote "In My Life", "Help", "Imagine", and a TON more that are lyrical and melodic brilliance!!
People can say what they want about an artist like Bryan Adams, but he knew how to craft a great song over and over again, both lyrically and melodically, and deliver it with emotion and conviction. Is he reinventing or revolutionizing the genre? No. But most of his catalog can be sung worldwide, and he's still playing substantial venues 35+ years into his career. How many songwriters do we have like him in rock today??
Thx
Randy Scott
Rock didn't die. Rock stars did. And it wasn't a murder, or death from natural causes or even old age. It was a suicide. The press, the industry, and I would argue the artists themselves - whether of their own volition or at the direction of their reps - conspired to make themselves safe and easy to swallow. Reality TV and stadium ready, To drain every ounce of edge, offensiveness or provocation out of their music and themselves for a bigger piece of the pie. Understandable given the uncertain state of the biz these days. To be sure, this is an overstatement, A generality. But the thing about generalities is they are generally true. Exceptions may be found but they only serve to illustrate the larger point.
I spent a good part of yesterday afternoon talking box sets on the Sirius XM show Debatable. One question we kept coming back to is would kids today care at all about the kind of archival box sets many of us treasure so much. It remains an open question, not so much because these kids have grown up in a world of digital audio but because the kind of star power required to keep one curious and engaged over a long period of time, over an artists career, is largely absent from the music scene today. Will anyone be clamoring for those unreleased Katy Perry live shows or Selena Gomez b-sides? It's probably not even fair to ask.
I love Coldplay and Chris Martin, a true rock/pop star hybrid if ever there was one. An artist whose talent and instincts would make him a star in any era. But lets be honest, there is no danger there. Who does he have more in common with, 70s era Robert Plant and Mick Jagger or Justin Bieber? BUT, he gets the airplay the coverage and the accolades and thus the money and most importantly the fame. The rewards. so why change? He becomes the example. The paradigm. The lesson for the wannabes to learn and learn it they have. Where are The Strokes when you need them.
Michael Pagnotta
R&R 'died' because a lack of compelling new artists. It's as simple as that.
No different than jazz or classical or opera.
sofu_gan
Mainstream country IS desperate to rock but it never will. If I see one more male artist throw the metal sign while singing about " goin' fishin' with grandpa" I'll puke.
Mark Moffatt
HAHA Whoa! Great one today. The Journey part got me laughing...so true.
I keep thinking the next Nirvana is around the corner...or something better
ciao
Tres Sasser
It's not dead up here in Canada. July Talk/Arkells package sold 17,000 tickets at the Shed in under 48 hours, July Talk then announced 2 Massey Halls in Toronto immediately following that show last week. Both Massey Hall shows sold out immediately, and now we just added a 3rd which is well on its way to a sell out. The band has sold a combined 27,000 tickets in Toronto alone on this album cycle. Both July Talk and Arkells came up through the Canadian ranks, have a pulse in the US but nowhere near the profile they do in Canada. They're showing no signs of stopping up here. And they are very much rock 'n roll bands. Are they selling out stadiums? No. Are they keeping the rock alive? Absolutely.
Zaed Maqbool
This is a fucking fantastic timeline. I felt the mic drop several times and wanted to clap at the end.
Now I know how today's crap music got here.
You have the unique ability to see the past and present music landscape from 30k feet above and right up close. Sure you have worked in the business and still have friends on the inside. More than anything it is clear with this piece that your love for music runs deep. Anyone who cares about music, like in their soul, I can connect and admire.
I agree with your entire article and appreciate you sharing your perspective with me.
Wow, what a sappy letter.
Happy Birthday America, enjoy the weekend.
You rock.
Allyson Marino
Lots of hard truth here makes this your best column yet! Keep up the good work Bob!!
Regards,
Richard Honig
After 100 years of blues based music every idea that could be wrung out of the style has been done & done again for decades.
And people still like it, you still hear those things in hip hop today.
20 or so years into the popularity of both jazz & rock we saw musicians expand the boundaries of what had been commercial pop music. Be-bop in the 40's & progressive rock in the '70s.
Now, I'm old and no longer pay attention but hip hop has been popular for 30 some years. and I dont't see the same artistic expansion.
James Sadler
Some great stuff here. Something to add from my perspective. While there have been many benefits to technology and recording software, there have been negatives as well. Specifically, they've greatly changed and diminished human interaction which I believe hurts real creativity. Creativity thrives in community…….real face to face, human interaction; "iron sharpens iron" if you will. When songs are primarily written and recorded alone in front of a screen, something is lost.
Magic happens when humans get in a room, face to face, and create. Just my two cents.
Long live rock,
Blaine Barcus
The baseball walk-up songs are all either hip-hop or country. That says it all..
R. Emmett McAuliffe
You must have been chatting with John D. Kalodner!! :-)
Mary Jurey
Sure, well-crafted and innovative rock is no longer a part of popular, charting music.
But the SPIRIT of rock, it's ESSENCE, is someone plugging a guitar into an amp, cranking the shit out of it and simply feeling better.
Maybe it doesn't happen as much as it used to but THAT my friend, will never die.
Eric Franklin
We are awash in guitar heroes, who can't save us with a good song.
It's an epidemic.
But there are some folks doing some interesting things.
https://www.youtube.com/watch?v=GvyNyFXHj4k
Queens of the Stone Age continue to be my favorite 'modern' rock band.
The sounds on these records are .... different. And Josh Homme intends it that way. Like Bowie, Homme's vocal range isn't the point.
It's the quality of his voice. It's him and no one else.
Bill Seipel
Thanks for another great reflection. Sadly I must agree with your conclusion. Disco and its progeny dominate popular music today. The Beatles, Led Zeppelin, King Crimson, Queen and others were giants, trying to create something artistic, not just entertaining. Sure, some of these bands when overboard some of the time but they were trying to do something new and make a statement.
Many people think that younger generations are just into easily consumable, superficial ear candy. I think that people will react if something truly good emerges. I am hoping for the equivalent of the "American New Wave" in movies (another such wave is also needed in Hollywood today).
Don't get me wrong, I enjoy danceable music as well and I like to "shake it off" sometimes. I just crave more.
All the best,
Alberto Torres
Rock needs a new Desmond Child..He was the rock Max Martin...The 80s rockers weren't writing hit songs, so the rock PRODUCERS did what had to be done...
They brought in PRO writers..Bon Jovi would be selling shoes in Jersey, without Desmond Child's tunecraft...Aerosmith, Cher, Kiss , and many others, got a second act, thanks to outside writers..
Mutt Lange, Bob Ezrin, Iovine, etc. were the SHIT! They can't be replaced..You can't copy and paste your way to a good set of EARS..Todd often ghost wrote for his bands, and I imagine many other producers did as well..
Butch Vig and Rick Rubin came along in the 90s, and propped up the art form..But since then?...Can a struggling act afford a pro producer? Can a record company afford to? Are today's rockers SELF producing? If so, it ain't workin'...
James Spencer
Hated Journey then and still hate them now.
John Milo
http://on.wsj.com/2scwlGD
T
Is xxxtenacion and the south Florida scene punk? Rap? Rock?
Calvin Rosekrans
I will NOT admit that I hated Journey! ?I was a fan even when Greg Rollie was the singer, but especially after Steve Perry joined them. As I once told him he's someone who could sing the phonebook and make it sound good.
Gerry Hebert
Unfortunately, everything said here is true. As a geezer in the 21st Century, finding a current rock act that has the chops, and good songs is tough sledding. Yet, they do exist such as L.A.'s VINTAGE TROUBLE and Nashville's THE DEAD DEADS. No computers, dancers, and lip-sync over pre-recorded tracks. The real deal like it used to be.
What I find interesting is that the audiences of these two bands, and likely others, comprise of lots of geezers like myself, and the younger generation, in roughly a 50/50 split. VINTAGE TROUBLE labels their fans TROUBLEMAKERS and THE DEAD DEADS have THE DEAD CORPS. All are welcomed. I've never experienced bands that are smart enough to be this fan friendly. You want an autograph, a picture with the band, a drink together, a nice chat, no problem.
While rock may be dying, it ain't dead yet. Long live rock and roll!
Bruce Pates
Germantown, TN
Bob congrats this is a really well written piece - it flows well and sums it all up to a tee, then ties a bow on top.
I'd say you've worked on this one! Or maybe it just came out in one rush
But if I can say one thing - maybe it doesn't make sense to look at what's next in terms of what's already happened?
Why does the next evolution have to be huge?
Why can't it be an ecosystem of small things instead?
Why is big so important?
Virgil Donati is in my mind the greatest living rock musician in terms of pure chops.
I know he's a very boutique example, and not where you were going with your summarisation.
But you mentioned Yes, so here I go.
I've personally seen some very well known names in guitar live on stage with Virgil, who were not sure at some points if they were even still playing in time.
(Which is quite understandable, given the complexity involved and that these were small, one-off type tours).
If you're still not sure though, just grab one or two of his albums, and try tapping your own foot along to the music (for any decent length of time :)
So perhaps Virgil isn't a bad case study?
It seems to me he's made a choice to follow his own path fairly much without compromise.
I'm so glad that Dream Theatre said 'no' to Virgil!
Because maybe he wouldn't be out there working now creating his own totally originally music with some of the younger players he's been working with, who are just coming up.
This is the crucible of where the real birthing of new talent is happening - an older but massively talented person like Virgil, grinding his stone against young guys who have got something to prove.
Some of the new guys he's working with are phenomenal talents.
Hopefully they will take the baton and run hard with it.
I'm getting far more entertainment following what's going on in this ecosystem than I ever could listening to politically correct programming that automatically prevents us from hearing where the envelope is being pushed hardest.
But I'm just one very tiny voice, that doesn't matter at all to those whose first priority is to achieve bigness.
But that's totally ok!
What happens though if one of these new guys eventually hooks up musically with a singer having the inflection of someone like Stevie Nicks?
I think that's when we'll all stop dead in our tracks, and listen again.
Bigness will just be a by product.
Only serendipity can make that happen - like Larry Norman, standing in the middle of the rush with his hand on his head, looking back at the camera as if to say "what on earth is going on with this place?'
Until then, we'll all just keep driving to work and back each day :)
Evan Linwood
You're not wrong, Bob, and I'm glad to see you write about rock's deserved demise. Unlike hip hop, older rockers don't look for new, young artists and bring them into the fold. It seems to be less about a community - which we briefly saw in punk and the underground from the late 70s through to the early 90s - and more about maintaining their position. You don't see Kanye or Jay Z trying to keep down young rappers and producers - they collaborate with up and coming artists. Where is the reinvestment in rock music beyond chastising speeches about how young artists don't make real music because they use Pro Tools? Sorry not everyone can afford to rent out a nice studio and record to tape! Rockers would rather sell out as quickly as possible - get Capital One to sponsor their upcoming arena tour - rather than push boundaries. Would rather give the boomers what they want and go home.
As far as songwriting goes, that's more complicated, isn't it? It's not cheap to tour a rock band and despite the fact that the majors are making healthy profits, they would much rather get 9 producers and 5 songwriters who have a proven track record of churning out lowest common denominator "hits" to prop up the latest young pop robot with no talent - someone they can control and won't sue them and outgrow them in a few years.
Why haven't you seen a new rock band break through in the past 5 years? Part of it is what you're describing - a lack of songwriting and talent - but a lot of the artists who made great albums needed the guidance of a producer. Without a label to pay for said producer and fund the band, how do you expect anyone to break out without resorting to cheap tricks and novelties? Sure, you can talk about the power of the song all you want - but if no one can hear it through the noise and an artist can't afford to hold out until they can break through, how long do you expect them to keep at it?
The labels were never that supportive of artists and as soon as they weren't making what they were at the height of the CD boom, they tightened belts (except for million dollar bonuses for label CEO's and the head of the RIAA) and that was the end of trickle down economics and 'high tides raise all ships.' They stopped reinvesting and are perfectly happy to get their advances from Spotify every quarter and make out like robber barons when it goes public.
I'm not bitching about it - I'm too young to give a fuck about charts, platinum records, record sales, or any of that shit. I'm just saying that at a certain point economic realities (which you've touched on in your posts) play a role and deter talented songwriters from even bothering. David Bowie said he wouldn't have bothered to become a musician because he could see what was going to happen with copyrights - and this was the mid nineties! He wasn't bitter about it. That's a waste of energy. But he was realistic.
Rock's dead. Big deal. Nothing is forever. Time to move on. I'm more concerned about the steady devolution of songwriting, which you rightly emphasized. There are artists writing well-structured, emotional, melodic songs - you just have to look for 'em. I know, you can't be bothered. Too much information! Most people feel that way. But that's the division that has been created: the mindless mainstream and actual music fans who will take the time. I don't believe you can play in both worlds at this point, and if you think Taylor Swift is on par with Joni Mitchell, well, that's pretty funny. If you want to play the pop game, which as you frequently point out, is fickle and inane, then you best be prepared to dumb yourself down. Fuck that.
Harry
If you wish to see music used as a cultural force, see Baby Driver. You will not be disappointed.
What's the rush? A new sound will come, it always does.
As to your history lesson... I was a Top 40 radio personality in the 1970s and I'm here to tell you that Lee Abrams, as great as he is, was not the imprimatur you make him out to be. More than anything else, it was simply the eventual penetration of FM radios into the dashboards of cars that flipped the switch from AM to FM.
Top 40 FMs had long been trying to compete with the AM giants, but not until there was enough radios in cars could the business model work. And when it did, overnight, legendary AM stations were knocked off their perches.
And as far as progressive FM radio formats went, they existed on a cult following, the audiences were small. Sure LA and NYC had big progressive stations, but for the rest of the nation, few were listening; but their impact is undeniable.
I can also tell you that the record companies orchestrated the death of disco. It had nothing to do with the genres popularity. I remember the day a record promoter came to the station I worked and told us to be prepared for the death of disco, that the record companies were not putting anymore money into it because disco acts were mostly studio musicians, and that there was no money in the touring, or building catalog.
Most amusing was that despite Comiskey Park and all of the hoopla it generated, the clubs I worked as a DJ/music programmer were packed to the gills and people were still nuts for the disco sound, which didn't begin to change until the impact of MTV and DOR, dance oriented rock, with groups like the Romantics, etc.
The death of disco was a radio phenomena, it never died in the clubs, and that same basic sound of the 1970s can be found resonating in many club hits today.
As the owner of quite a few large nightclubs where I put on hundreds of concerts, I can assure you that rock died long ago. Yes, the big acts always continued to draw, but the small audience for local or touring rock acts had all but disappeared by 1991. Even back then, I was being paid by rock acts for stage time, a practice that continues today.
What's next? Nothing like what came before it because the world has changed. Mass media is a thing of the past. For the general public, Top 40 radio is dead. Even I can't stomach listening to KISS here in LA. Most Millennials can't even name the call letters of a single radio station, this according to Edison Research a few years ago at the RAIN Summit at NAB.
My guess is we will see much more of a mix of cultures in pop music, such as what Despacito represents. But the days of anything like the British Invasion happening again are long past. The audience is too splintered and there are too many distractions that now exist that were not even dreamt of in the 1960s or 80s, or even just 20 years ago, and this situation will only get more fractured.
Music still has the power to move people, and it always will, but there are simply too many entertainment choices for music to ever be the cultural force that it once was.
Frank A. Gagliano
There's a lot of variables you aren't addressing. To start with, MTV, a medium that once helped make modern rock stars and gave them the visibility and connectivity to their fan bases slowly shifted to an all rap/hip-hop/pop format in the late 90's and early 2000's. They stopped playing rock videos. Then they started focusing on trashy reality shows and stopped playing any ideos altogether. In the early to mid 90's there were shows on MTV (120 Minutes, Headbanger's Ball, Alternative Nation) that focused on rock music specifically. Don't forget that these videos are what made a lot of these bands icons. That visual element is largely missing from rock music now. The players are all anonymous and nobody knows who the hell they are.
YouTube is not the same. The huge marketing dollars poured into pop and rap/hip-hop give those genre's dominance in that marketplace.
And then you have to consider the death of physical music media (CD's/cassettes) caused by the music downloading boom of the early 2000's which slowly gave way to the streaming era we are currently in now. The product is now invisible and intangible. Easy to ignore, easy to forget in the maelstrom of playlists and pop singles. A book on your shelf is one you're gonna read. We have nothing to put on that shelf anymore.
Bands make a pittance from streaming. Bands don't get signed or cultivated (remember, it took R.E.M. and U2 4 or 5 albums to become superstars) anymore. Why should labels bother when they can wheel out the next pop whore and have a producer cook up some hits?
And just talking about the quality of the music itself...There's a reason you can listen to Nirvana today and it still sounds relevant and timeless. Pop and hip-hop from that same time period of the early 90's sounds horribly dated. Will it be any different in 20 years? Nobody will remember Lil Yachty, but we'll still be listening to Nirvana.
Rock didn't die. The industry died.
Jonathan Espeche
Bob,
There are so many things you get right (all your pieces on the Allman Brothers, for one: I can't agree enough), but then you write a piece like this and I can only think that you're just doing it to be controversial.
First, you and I both know that The Beatles weren't the "initial burst". Obviously, it was Elvis and Chuck Berry and Little Richard and Jerry Lee Lewis, etc. I wasn't around then, but I'm pretty sure people were saying rock was dead in 1959. Of course, the best was yet to come, and I still believe rock has some surprises for us. How many times have people said "rock is dead" and then along comes Kurt Cobain, along comes Jonny Greenwood, along comes Jack White, along comes Dan Auerbach, etc?
Speaking of which...
I live in Chicago and this summer three of the country's biggest and hippest music festivals will take place (not to mention the countless other neighborhood fests featuring live music): Lollapalooza, Pitchfork and Riot Fest. When you walk around these fests, whose lineups are dominated by rock bands (though certainly other genres are represented too), with tens of thousands of music lovers soaking it up and spending good money to be there, it sure doesn't feel like rock is dead.
Why do you ignore this? So much focus on pop music in your pieces. I don't get it. Pop music has always been big. Doesn't mean anybody will care five, ten, fifteen, fifty years from now. Look at the billboard charts from 20, 30 years ago. Does anybody care about 75% of those acts today? No! It's the great music that stands the test of time and oftentimes that music isn't even represented on the billboard charts. How many hits did Pink Floyd really have? Not too many, but they won't be forgotten soon.
Final points:
I teach guitar lessons. Rock music is in demand! Business is booming! I don't have time in the week to take on all the students coming my way. I'm talking about 7 - 16 year olds! I teach all ages, but the kids are especially hungry to learn guitar and they want to play rock n roll music! It's an amazing and beautiful thing when an 11 year old comes in and asks me: "Can we learn Stairway today? I think I'm ready."
And that nonsense about the death of the electric guitar: here's what really happened....
A bunch of old dudes from your generation (my father included) finally made some dough and started buying a lot of guitars because they always wished they could play but instead were too busy trying to make a lot of dough. I've taught these guys. Some own more and finer guitars than me but they don't know how to play them. The big numbers the manufacturers were seeing in the last decade were just a bubble built on materialism and a rash of accumulation. "I WANT that guitar!" Even though I don't know what to do with it. Now people may be buying fewer guitars but I believe they're buying them for the right reasons: because they actually want to learn how to play, not just look at them sitting in their office at work.
Just my two cents. Anyways, keep it coming! Controversial or not, it's always a fun read!
Will Phalen
Bob
What you're really talking about here is racial and social polarisation in America, it's the root cause of musical stagnation.
If we go through the bands you mention:
The 'British Invasion' was the sound of black American R & B combined with more traditional European styles, notably folk and classical.
Hendrix, Cream and Zeppelin were the sound of black American blues and R & B combined with the above.
Punk was the sound of disenfranchised poor white youth.
The Police were that mixed with black Jamaican reggae.
Wham! Culture Club (and Bowie's later work) were the sound of black American soul and funk mixed with more mainstream pop, and a little punk.
The British bands did this because they didn't realise that they weren't supposed to. They dug the music. Britain did not have the same racial Berlin Wall as America.
Rock is the sound of affluent white suburbs. More recent rock is the sound of affluent white suburbs where no black people are ever allowed, and where black culture is shunned. It's insular and vapid.
Hip Hop was originally the sound of disenfranchised black youth. More recent Hip Hop is the sound of black suburbs where whites never go and where white culture is shunned. It too has become insular and vapid.
The biggest selling Hip Hop acts, just like the great bands above, aren't afraid to step out of those straight jackets and cross over, absorbing influences from other social groups.
Today's biggest young acts are crossover.
Adele is a gospel singer who crosses with white pop.
Taylor Swift crosses country with pop.
Ed Sheeran is a folk singer who uses elements of rock and Hip Hop.
Bieber is going more into his folk roots. He's a talented guy - he could probably get his head around more complex musical tropes likes modulation and modes, which is what gave the Beatles their unique sound.
It's not that rock is dead, it's that racism and the culture divide are alive and well and flourishing in America.
Historically, it was the musicians who led the charge to break down this wall.
But rather than bemoaning the death of 'rawk' we need to be championing those who lead the way in breaking down cultural walls. Adele, Swift, Sheeran and Bieber are, whether you like them or not, leading the way.
John Carter
I think you hit a lot of really great points with this, as to why rock is dead. But I may have another angle that's pretty simple.
I am 47 years old, I develop young talent and this includes building, branding and managing social media. I am somewhat of an expert at Instagram and influencer marketing.
I think the answer as to why rock is dead is simply the Millennial's! (born mid to late 90s)
Have you ever been in a car with a teen, tween, or someone in their early 20's? They skip around songs listening for they call "the good part" or "hype" or "dope" and they really don't listen to a whole song. And quite honestly, they do not have the capacity to listen to a 3:30 song from start to finish.
So how in the world could these short attention span people even learn to play a guitar, a bass, drums, or piano? Or even have the social skills to form a group and hash out ideas? Why would they even want to when they can simply open logic, create beats, or buy beats, and add their own lyrics and melodies, alone? Of course there are the brave that try but they are rare.
These people don't even talk to each other to date anymore. Swipe right, lets go! :)
It's the generation of instant gratification, no self esteem, entitlement, save the world, non social, social media addicts. Of course it's not their faults, it's their parents faults.
Why would a label even want to pay for a rock band when they can sign one person and pay union for the musicians and crew? Music is a business right? You have to sell what the masses want or you'll be out of business.
Honestly, as someone who grew up in bands that moved quickly over to writing and production in the early 90's, I would have killed to have the social media access these kids have today for their music.
The crazy thing is I meet these kids with legit Instagram followings in the 100's of thousands that say "I just want to do music now and I don''t want to rely on my social media, I only want to be known for my music." WTF? This is the Millennial generation.
Best,
James Lucente
Bob –have really enjoyed your writings on the music industry---as a total music freak for over 60 years{I was in the first row in front of jimi Hendrix—Janis Joplin---cream---and on and on}----and at age 72 still going strong attending festivals and concerts------I can empathize completely with your historical background of rock------except-----no mention of the place Alt currently plays in the industry----in keeping the love and spirit of rock alive-----and the huge dedicated fan base these acts
Have created----- both in sales –concerts and festivals.I I'm talking Spoon—Gary Clarke jr---the 1975—Royal Blood----War on drugs----empire of the sun---wolf alice----I realize the market share of these groups is small----but taken in totality—with KEXP-----The Current{in my state ---minnesota} ---every city has an alt station----I believe Alt is keeping the patient alive-----and is the hope for the future----I also believe the Alt segment with the internet has created a kind of renaissance of creativity—where out of nowhere groups can find an audience and exist and thrive---so lets not give up hope----and of course no one can predict the"next big thing"-----maybe it will be a reaction—like Nirvana-------What do you think of this?-------anyways thanks for sharing so much—LONG LIVE ROCK AND ROLL ----sincerely Bob Stein
Died? Maybe more accurate a statement is rock has been injured... or... rock has mutated... or, maybe rock was in an increasingly disfuctional relationship to its surroundings and so it moved to a small-town because it's a better place to raise its kids.
Pfft.
I think what's hidden in this whole conversation is in the path and the method of delivery: From artist through tool, to art... and from art to audience member.
I believe there are two key factors in this:
1) The instrument (i.e. the tool) and the artist's relationship to the instrument are key.
2) And...our relationship to the resultant art... In music of course this means, the recording and how what's recorded (or performed live) speaks to us and why.
I explore this in my (just recently finished!) book, The Human of Being Art: A Holistic Approach to Being an Artist and Creating Art.
I believe that a well known phenomenon that exists in psychoanalytic counseling (in the therapist client relationship) that can be laid over the relationship between the artist and their work, and this work and the audience.
This is: Transference and Counter-Transference.
These terms refer to the unconscious transfer of emotions between client and therapist. You might say this is like the catching of emotion from another person as if it's an airborne virus... and how this virus of emotion (for better or worse) can (in a sense) mutate and then be transferred back to it's originator.
My related theory with regards to the arts is this:
• When artists truly emote into their work, that the work is imbued with the stain of their inner experience. (ARTISTIC-TRANSFERENCE!) (when an artist operates within their skill-set with total commitment to expression, they relate to their tools in ways that mirror their internal experience. Put simply, their multitude of artistic choices are guided by their truth.
• This work then travels to its audience... and the audience is then imbued with the emotional energy that's imbedded with the work... (ARTISTIC-COUNTER-TRANSFERENCE!)
If it's something an audience relates/connects to, it's a positive (i.e. welcome) experience, if not, it's a negative one, i.e. "I like this", or "I hate this".
I believe that indifference to art is often evidence that there was no real emotion imbued into the work, and it's an empty shell. The artist faked it. It was an exercise in heartless technique. A mannequin. A phony.
We see it all the time, artists too afraid (and insecure) to be vulnerable would rather put on a mask and create-then-express a false self-image... or worse: knowingly try to create something they think someone will like a pay for so they can get fame or riches. This can only work in the short term... fakes and phonies can't last... even they know it. People know the difference over time... it's like dating someone new... a few months in, the newness wears off and the truth is revealed.
Can we be momentarily tricked? Yep. Can we be distracted by falsehoods and manipulated? Yep. (the theoretical functions of harmony, melody, rhythm and sonics can of course be mindlessly and heartless used and abused)...
But time tells the true story. In the end what we really want is the honest truth.
But!!! it's also useful to notice that as human beings, we're not always after what is best for us. We binge on junk-food just as we binge on junk-art.
We're often fascinated and attracted to the fearless emotional expressions of The Artistic Narcissist or Ego Maniac. (shoutout to Kanye). We live vicariously at our own expense though.
So I agree to a great degree in your statement:
"So go back to the basics, vocals, lyrics, harmonies, bridges, songs... Or wallow in your marginalization."
But... it goes much deeper than that.
It's about why and how authentically the artist approaches their "vocals, lyrics, harmonies, bridges, songs"... as well as how authentically the producer/mixer/player/whomever (all artists in their own right) approaches their contributions. We each "phone-in" our contributions at our peril... and at the peril of the resultant art.
Being that this is my world (songwriting/production, engineering/mixing, playing multiple instruments and releasing my own records as well), I've been keying into this part of the issue and though it's troubling... There's really no way of knowing where things are heading relative to what we know of as rock music... and to some degree: who cares!
We can all be nostalgic about rock... but it's not like it's not available to us if we want it. And if an artist wants to make rock, make it. But, remember "rock" was just one very useful manifestation of a positive and non-regressive relationship between artist-tool-final result and audience. There are obviously others.
Rock is just highly primal and visceral, so it's understandable that some of us mourn the fact that it's been sidelined to some degree... but that has more to do with how novelty and other cultural factors play a role.
A guitar is a just a tool, it just so happens it's a VERY good one for many reasons... a guitar is the HAMMER that we used to build rock music... and it just so happens that tool (along with drums and piano of course) resonated for key reasons. Pun intended!
So what's up with electronic music?!?!
Technologically advanced instruments and methods of recording–when separated too far from the reality of how our bodies relate to the world–alienate both artist and listener in subversive and tricky ways, because of the way artistic transference and counter-transference happens.
Pick up a hammer and nail some wood together... build something with some good old fashioned grit and you FEEL (in every sense of the word) like you did something... and you did.
You interacted with the material world, and did so in the service of an idea... And that effort shows up in the final product... every half-bent nail, every missed hit, where you dented the wood... all the imperfections and rough edges: they're THERE. It's humanity manifested. The tool makes a difference.
Technology makes it easy to disembody the effort from the result. And it can do so in ways that are incredibly sneaky.
Making music on a laptop, using the plastic keys on a keyboard to trigger sounds in the digital domain, disconnect us from the physical reality of making those sounds... instead we manipulate 1s and 0s with digital limbs... we're often using samples and loops of instruments played by someone else for different reasons (fueled by difference subjective emotions/experiences) and we commandeer them without EARNING the result, or actively CHOOSING how to turn emotion into sound... we choose sounds, rather than make them... as if the ingredients of art are on a menu and we're going full-glutton.
This is a dangerous game, and here's why:
You didn't pick up the hammer... you didn't feel it's weight... you didn't swing it... hit... miss... blister your hands... you didn't EARN the result.
A guitar, a piano, a drum, a horn, a cello, whatever (any tangible instrument that gives its player direct, hands on control over the physical, non-digital world), forces you to wrestle with it to make your ideas... your EMOTIONS... come to life through it.
This effort connects our internal experience to our external one... there's a RELATIONSHIP happening. And there are unavoidable human realities about how ALL real relationships function outside the digital realm.
Disembody human interactions and relationships in a similar way, and you get the same regressive result... our worst traits run rampant... we become the trolls commenting viciously or message board-crashing... we engage in long distance digital relationships that are messed up and false... the list goes on.
This quote below from the Wapo article shows how easy it is to miss what's really happening... yes, programming on Ableton can be "just as creative"... but it's FAR easier to be creative in a direction away from our humanity because we're not using tools that allow us to have a more direct relationship with our result... it's much more difficult to engage in real ARTIST TRANSFERENCE in this domain. It can be done... but it's often done by those who are intuitively aware of this reality and who often take great care in manipulating sounds in order to get them to accurately reflect their inner experience... put simply, it's just FAR easier to get an "art-like" result in a DAW, without having actually emoted and wrestled with a real instrument.
This is why, in a very short amount of time, we've begin to see many of the top electronic music makers use more analog gear... not just because it sounds great (because we can fake that now), but you have to wrestle with its physical reality (which makes the experience of making art more tangible and therefore visceral) and you have to deal with its idiosyncrasies.
"Music is music," he says. "These guys are all musical heroes, whatever cool instrument they play. And today, they're gravitating toward programming beats on an Ableton. I don't think that's any less creative as playing bass. I'm open to the evolution as it unfolds. Musical genius is musical genius. It just takes different forms."
We want the real deal. We know it when we hear it... and I believe that to the degree we realize the WHY WHAT and HOW of where the real deal comes from, we'll be able to cut straight to the heart of things... both as artists and as audience members.
:)Adam Watts
www.WeAreBrokenCity.com
I so hope you're wrong!
Unfortunately for the time being you're probably right. I had lunch with Christian Tattersfield the other day. I wish I had taste as good as he does. He told me his 10-12 year old sons only listen to commercial hip hop. No interest in rock. Christian has Biffy Clyro and 1975. But his kids don't care!
But there must be a new leader out there somewhere.
I pray to god there is!
Richard Griffiths
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Steve Lillywhite
Dear Bob
So, so true which is why classic (read artists that have been around for 40+ years) are so valuable.
All we are are great big loud touring Las Vegas "lounge acts" (making "tons o dough" to retire on) and any classic artist that really, somehow, foolishly thinks any differently is astounding to me.
But, if it makes my contemporaries feel any better, remember that Mad Magazine spoofed aging pop artists 40 years who.
Nothing really has changed. Music was always bought by the young. That aint news.
I dont care how many Schools of Rock exist or that I get emails from my 50 year old fans who tell me that "my kid and all his friends love Led Zeppelin"....
Sure they do....
It Doesnt matter.
Its over.
Repeat
It doesnt matter.
Its over.....
John French
I went to see a friend of mine who lives here on a lake (right outside of Nashville). I haven't been to a lake in years. We went for a ride on his boat. Kids were out flying around on Seadoos, being pulled behind speedboats on inner tubes....but no one was water skiing. He said it's rare to see anyone water skiing these days, only an old guy every now and then. In order to water ski you have to take the time to learn that skill. Not tough---but it does require some perseverance and practice. The same with GUITARS. Why is rock dying? We've lost our patience, wanna have it happen in a second, can't wait long enough to read a whole book or learn four chords or ........you've said all of this before. But unlike the hope that you express in your letter here, I don't know if we will ever get to another era where kids will again take the time to craft a melody, learn an instrument, write a lyric, or even just jump in a lake and figure out how to water ski.
Wally Wilson
Skyville Live
When I decided at the last minute not to go see Steve Miller and Peter
Frampton, Midnight Oil and Lindsay Buckingham and Christine McVie, my
friend said it best, "how good can it be." So I continue checking the
calendar and mark it accordingly when the legends of rock come to my
town and, as has been the case recently, I decide not to go at the
last minute. I used to live for concerts but now they're sterile and
policed and well...how good can it be? I know I'm missing good shows
but I want a great show and I'm just not convinced my rock heroes put
on great shows anymore. Am I wrong?
Jeff Sacks
From my experience as an engineer and producer (which is where most failed
major label artists go to die) bands and artists are fucking lazy these
days. The number one most repeated phrase I heard while working in the
studio had to be "you can fix that later right?" I'm not just talking
about nobodies, I've worked tirelessly day and night for literally weeks
just auto tuning vocals and running beat detective on drums for artists
that were signed to credible labels, some were even internationally known
acts. One band in particular that was signed to a label owned by James Iha
had a singer that consistently sang between half a step to as much as a
step and a half off the melody on every song. I spent weeks in a room
huddled over a computer and when I was done the vocals were a masterpiece,
no one outside of the production team and their manager ever knew auto
tune had ever touched these vocals, they sounded completely natural. I
should have won a grammy for best auto tuned vocals ever LOL. The problem
with rock dying and music as a whole not being all that innovative these
days is digital recording. Look I'm a tech junkie, I am not looking to go
backwards in time, I?m not a luddite but until Bands and artists stop
using Pro Tools as their drug of choice there isn't going to be the kind
of ground breaking material that came out of the pre digital recording
era. Just like my dad used to say success is 90% perspiration and 10%
inspiration.
Kind Regards,
Mikael Johnston
Producer - Engineer - Remixer
I posted the WaPo Guitar Death article the other day and man did I get some blowback. I saw the article more from a music retailer "numbers don't lie" perspective but man everybody was crying and wailing like they just got the news they had some horrible disease.
Yes there still good players out there and some child prodigies coming up but like you said, form and content? Where is it? Without a good song and some poignant lyrics, it's just pablum.
Also our rhythm section all went to go see Hired Gun tonight here near D.C. They talk about what it's like in the arena rock business today and what is expected. Only a handful of cats are able to stay working. We are touring with Frampton this summer and the package is great. We are selling out. But in looking at some the folks coming to the show last night, some of them are having trouble just getting from the parking lot to the ticket booth and they aren't high either! This phenom is winding down for sure. I can't last forever.
Time for a new paradigm, a new formula, and a fresh message. Youngsters it's up to you now. Me? I'm going fishin'! Did you all see Clapton's salmon he caught in Iceland?!
Kenny Lee Lewis-
Steve Miller Band
Hey Bob,
I just saw Stevie Guitar Miller and Frampton on an early segment of their new tour. It was at Bank of NH Pavilion Gilford NH, great sound & visuals.
They both still have it & they seemed to be having fun. Steve is right on his licks and Peter is too with a couple of duo blues jams that were hot!
Hot Tuna comes to Vermont again soon.
Rock is changing, get it while you can!
Jim Eaton- VT Skier
Nice topic!
This is something a musical collaborator and I have been talking about recently. It's frustrating not being able to make a dent playing rock music, which is what got us both into making music. It's also frustrating, as a fan of rock, that there really is not anyone pushing any boundaries. It is all legacy acts or recycled sounds.
To comment on a vein of rock music that I have listened to intently most of my critically cognitive years: my friend and I went to Warped Tour last year and I was absolutely blown away that none of the new, younger bands had anything different to offer than what was being offered 10 years ago. It is very non-punk to not progress sonically, especially over the same number of years as a decade. I cannot recall another time when punk had faltered as much as it has. I do believe there are some very cool punk bands that are active right now doing progressive things, but there is no scene anymore. Things have moved around some, but there are no emerging collectives and no watch as we have known.
It is possible for punk to exist without a scene, for example, as you mention, jazz did not evaporate; but, when you don't have a centrifuge, much like what has happened to jazz, it becomes a sound people will use in their arrangements, but is no longer a vibrant style of making new music.
I think is possible for the 2020s to make a comeback in rock, or at least within the context of a live instrument/live performance driven sound, if enough of the right pieces were fit together in the right way (i.e. The Soulquarians' impact on soul and hip hop).
- Brandon Watson
Give it up Bob. Music doesn't matter.
Bob Brookie
My tuppence:
1. Being good at guitar (or any instrument) takes time and practice. Is today's culture too immediate? Too focussed on instant gratification and instant fame? When one meets great artists; it becomes clear that there is really nothing else they could have done. in their teens they played and played. And found like minded folks. And played and played. Today - too much else going on. update status/ tweet / vlog / game etc etc
2.As an extension of that – my teenage years in 1980s were pretty boring. Playing in a band or at home for hours pretending I was Page, Hendrix, Knopfler or Neil Y or Andy Summers was great & exciting. What else was there to do if one was not a jock? Today there seem so many high-fructose corn syrup distractions that seem more exciting but distract folks (including me) away from the hard work required to be great. As we all now likely know - social media, actively tweeting or passively following, is a massive time suck. One could be practicing one's guitar.
3.
As for Fender and Gibson and sales – I find the used market is great. why buy new? I bought my son a great 1980s US made strat for less than an inferior spec'd new one. And it has real road wear not the fake 'stone washed' versions for $3000. Ditto for amps. Maybe Fender should have an 'official refurb' marketplace?
4. I think kids still do like to rock. Royal Blood did a great set here at Glastonbury for example that had millennials jumping around. Ditto for Ed Sheeran. You may not like him; but Ed Sheeran had my daughter pick up a guitar as did Tay-tay. Neither of us unf are any good at the looper pedal FWIW.
Yours,
Peter Mercier
What I appreciate (a lot) about the hip hop/rap scene is the endless collaborating. Artists appear everywhere and everywhere, never mind on remixes of tracks. It gives "new" life to even new songs!
I'm not sure rock lends itself to such things. But I wish it did. E.g. Metallica frontman James Hetfield on a Slipknot track. Or Slayer guitarist contributing to a Metallica track. You name it. The possibilities are endless. But I fear that with rock/metal that musicians are far too wrapped up in their own bands' identity.
Plus all that you mentioned. Ha!
Robert Cotter
I'd also add that rock died when 25 min of every hour of radio is the same commercials over and over again. Eat a dick Geico. By the time Sirius / XM commercial free rolled around it was too late to break new Artists on the larger scale that commercial rock radio could. Country held on until Sirius could get enough scale for the Highway to be a tastemaker.
Dan Millen
Rock died with the end of competitive local radio stations. Ended with the deaths of the likes of Rick Sklar and Bill Graham.
Debra Grobman
I still hate The Eagles and Journey.
And Disco still sucks ;radio is responsible
For rock lurking in the shadows but it's still a mighty
large shadow
Jimi LaLumia
Down at the Astoria the scene was changing.....please tell me something that has not been said before.
Ty Velde
Widespread Panic, Gov't Mule, Drive By Truckers. Rock isn't dead.
Erich Ziegler
I agree with everything you said...M
So true, so sad, so insightful. Time moves forward and I for one am excited to see what comes next. Just hope I'm not too set in my ways to appreciate it. I'm waiting.
Rob Guffre
Rock didn't die. The critics, like you, just convinced enough people it did. Either way I respect your opinion.
Cheers,
Art Tavana
U need to listen to the "Record
Company" rock band
Judy LaVigne
The Rock died? RIP The Rock!!!
James K
Girls like to shake their ass... And show their tits... https://pbs.twimg.com/media/B6OJp1lIAAASd-Y.jpg
... why EDM is still drawing at dance clubs. The evolution of disco...
Music of any type is usually just background for the human mating ritual... all it ever was.
Since days of early civilization...
WAM
Read "Meet Me In The Bathroom - Rebirth of Rock and Roll in New York City 2001-2011" by Lizzy Goodman.
Ryan Starks
Obligatory new album suggestion.
https://open.spotify.com/album/5UWEPNU1vVbtxCBvI0ptOW
I don't know if this would pique your interest. New 311 album. Released last week.
Full of harmonies, nice guitar riffs. Not associated with the band but I'm a massive fan of them and this is the best album they've had since they last had a radio hit about 15-20 years ago.
Still hoping for a Renaissance of guitars.
Mark Hinkley
Curious as to where you would put Wilco?
And while Spotify is great for 'having it all', they are no better than Lee Abrams vis a viv their playlists. The 'rock' is just as Corp at PLJ was back in the day.
Sure, the public gets what the public wants, but someone is already steering the ship and Spotify is steering it away from guitar based rock.
I have three teens, so I get it. But...
Alan Katz
I like your blog .. but I respectfully disagree.. we live in a world dominated by celebrities and obsess about their every movement.. thanks to technology.. which enforces pop/rap/z100 as winning brands . There is very little out of the box thinking.. including your blog on this .. in terms of what great rock bands are these days .. I can see unbelievable talent at an average of $50/ticket (as an aside I loved U2 in the 90s but I wouldn't pay the price of admission to see them in NJ ( even though I could afford it)
Here's a list of bands that may never sell to really" make it " but make my life calm and chill and better everyday because they are there .. and THAT means something.. even if they aren't on ET (and thank god for that)..
Fleet foxes
Deerhunter
Tame impala
Grizzly bear
Slowdive (new album)
The XX
Etc
Ciao
Jeff Mosk
Dear Bob,
I still hate Journey.
Love,
dale m mccoy
Nice writing Bob, keep it flowing, Not always 100% aligned with you, but a good Bob email works brilliantly, with a morning caffeine fix, to perk up the senses. Thanks!
Ashley Whitfield
"bridges" - the most important word in this email - A song isn't all it can be without a bridge.
Rami Ramirez
Rock was the perfect soundtrack and anthem to the apex of the American century. Every empire shall rise and fall.
Paul Koidis
Bob I love what you write. Sometimes. But rock never died. It just changed and stopped being about bitter old white guys.
I didn't even bother reading what you wrote...
Sam Taylor
I still hate Journey.
Schylar Shoates
Sky Studios
Brentwood, TN
What a great article ... one of your best.
Sad but so true.
Michael Parenti
bravo!
Jimmy Cypher
It will be back. Society will crave authenticity again once everyone can breathe.
Nick Lawson
Unfortunately... Truth.
mjalbro
Muse. They can play their asses off, they're smart, they're innovative, they're modern, they've put in the time. And maybe you'll say they're too old to be relevant, but they're selling out stadiums, with their damn guitars.
Beyond that, look to the loud stuff. Queens of the Stone Age, and Mastodon. Lotta kids following these dudes, with good reason.
Rock may be moving to the margins, but there will always be true believers. Ain't no visceral response like strings and an amp.
Daryl Shawn
I hate to admit it but you're right.
Burke Long
Geez...when I first saw the subject line, I thought that another musician had died. Just goes to show you how hypersensitive I am to that, as many of us have not made it this far.
Carolyne Mas
P.S. I could not agree with you more, by the way.
Great article Bob! I think another big problem is that everyone in the industry wishes rock would come back, but at the same time no one has the balls/money/time to invest and built a band these days..
Titus Winterstein
what a time to be alive
shit
Tom Twin
TWENTY ONE PILOTS !
Best Regards
Erling Johannessen
Head Of Catalogue Marketing
Warner Music Norway
"Smells Like Teen Spirit" was the last great Rock record. And that was 25 years ago.
It's been dead for quite awhile!
Best
Adam Blake
I agree rock is niche but it isn't dead, and the bands of n Nashville's Infinity Cat label have been proving that for 15 years. JEFF The Brotherhood, Diarrhea Planet, Music Band and now Daddy Issues are doing it with passion, humor, authenticity, musicality, undeniable talent and most of all originality 365 days a year in clubs and at festivals around the world. Not "metal", not "punk", these bands are just plain great Rock Bands.
Check out JEFF's "Wasted On The Dream" or DP's "Turning To Gold". Try Music Band's self-titled or Daddy Issues "Deep Dream". That's where rock is living now.
We'll be happy to send you the links (or the vinyl, of course!). We're proud of what we do and very happy to be exactly where we are 15 years in.
Best wishes,
Robert Ellis Orrall
One of the saddest posts I have read. I miss Mutt Lange.
Keith Michaels
Wise words as usual Bob. My 2cs' worth: The history of jazz also illustrates the conflict between the facile racket-makers who are however in touch with the street because they are just off it and and the virtuosos who are interested in music for its own sake -- in the case of jazz, Coltrane & Co. pushed experimentation to its limit, leaving tonality and the connection with standard songs and hence people's life experience behind.
With Country on the other hand, the music remains mostly pedestrian while the singer-songwriters are pushing the envelope or at least flying the flag for musical quality. Hip-hop has interesting social/political content and sounds but is often impossible to decipher with minimal melodic content. You never hear anyone humming any of it. Arguably it's just an extension of poetry and a return to oral tradition.
With Spotify the musical world is becoming like a Hindu temple -- a myriad niches vying for attention. DIY musical and literary culture is thriving but few artists are making money.
Paul Nash
I think you missed an important part of the rock cycle. As you pointed out when rock of the 70's morphed into corporate rock it gave rise to punk but the same thing also happened when rock re-emerged in the 80's but then again became corporate cookie cutter product. It gave rise to Kurt Cobain. Nirvana was clearly the embodiment of the punk ethos and a response to the sameness of music that the labels were putting out. We're again at the top of a cycle with music being cookie cutter but this time rock music is poised to be the disrupter with musicianship and songwriting breaking through against the button pushers, track makers, top liners and DJs.
Tag Gross
Where is the next Public Enemy or Jane's Addiction or any band with a frontman/woman who scares someone? It's all fucking IKEA.
Michael Alex
You're spot-on, Bob. The first nail got hammered into the coffin when consultants convinced radio management that 'listeners don't know what they like, they like what they know'. It was true of a % of listeners, but corporate radio's acceptance of it as a mantra made it true of a much larger %.
The second was labels losing patience with any act that did not break from the gate with immediate results. Fleetwood Mac, Journey, U2, ZZ Top, John Mellencamp,Steve Miller, Bob Seger, Tom Petty, Springsteen and so many others became major acts because labels stuck with them.
The eventual success of those same artists caused them to lose the creative drive that compelled them to produce great music.
At about the same time, a wave of angst driven, angry acts emerged that were alienating to many listeners.
Acts with the potential to become future mainstream mainstays imploded or just never developed into the kind of acts a song or two hinted they might.
Sad as I am that the prospects for a Rock renaissance are slim, the body of work produced during the prime decades remains remarkable.
Tom Starr
Program Director
92.7 The Drive
If you've seen Natural Child you'll know Rock is alive and well.
John Waycuilis
You pretty much hit the nail on the head, Bob.
I lived through it all and do not regret one minute of it.
Have an Insanely Great 4th.
ps,
June 27th was the anniversary of the closing of the Fillmore East in 1971.
Musically speaking, 3 of the best years of our lives.
Steve Isaacson
One of the best letters I've read in a while. Very true. The most talented and disciplined songwriters are not writing for rock acts right now. And today's country lyrics could not possibly be any more bland, formulaic and cliche. It seems rock bands today are so concerned with being hip, having "cred", or just coming up with cool riffs, that they are forgetting that it all starts with a great song. And great lyrics (and melodies, and maybe key change or at least a bridge) seem to be a lost art. There ARE some cool rock bands today, but don't ask me what most of their songs are actually ABOUT. Sure, John Lennon wrote "I Am The Walrus", but he also wrote "In My Life", "Help", "Imagine", and a TON more that are lyrical and melodic brilliance!!
People can say what they want about an artist like Bryan Adams, but he knew how to craft a great song over and over again, both lyrically and melodically, and deliver it with emotion and conviction. Is he reinventing or revolutionizing the genre? No. But most of his catalog can be sung worldwide, and he's still playing substantial venues 35+ years into his career. How many songwriters do we have like him in rock today??
Thx
Randy Scott
Rock didn't die. Rock stars did. And it wasn't a murder, or death from natural causes or even old age. It was a suicide. The press, the industry, and I would argue the artists themselves - whether of their own volition or at the direction of their reps - conspired to make themselves safe and easy to swallow. Reality TV and stadium ready, To drain every ounce of edge, offensiveness or provocation out of their music and themselves for a bigger piece of the pie. Understandable given the uncertain state of the biz these days. To be sure, this is an overstatement, A generality. But the thing about generalities is they are generally true. Exceptions may be found but they only serve to illustrate the larger point.
I spent a good part of yesterday afternoon talking box sets on the Sirius XM show Debatable. One question we kept coming back to is would kids today care at all about the kind of archival box sets many of us treasure so much. It remains an open question, not so much because these kids have grown up in a world of digital audio but because the kind of star power required to keep one curious and engaged over a long period of time, over an artists career, is largely absent from the music scene today. Will anyone be clamoring for those unreleased Katy Perry live shows or Selena Gomez b-sides? It's probably not even fair to ask.
I love Coldplay and Chris Martin, a true rock/pop star hybrid if ever there was one. An artist whose talent and instincts would make him a star in any era. But lets be honest, there is no danger there. Who does he have more in common with, 70s era Robert Plant and Mick Jagger or Justin Bieber? BUT, he gets the airplay the coverage and the accolades and thus the money and most importantly the fame. The rewards. so why change? He becomes the example. The paradigm. The lesson for the wannabes to learn and learn it they have. Where are The Strokes when you need them.
Michael Pagnotta
R&R 'died' because a lack of compelling new artists. It's as simple as that.
No different than jazz or classical or opera.
sofu_gan
Mainstream country IS desperate to rock but it never will. If I see one more male artist throw the metal sign while singing about " goin' fishin' with grandpa" I'll puke.
Mark Moffatt
HAHA Whoa! Great one today. The Journey part got me laughing...so true.
I keep thinking the next Nirvana is around the corner...or something better
ciao
Tres Sasser
It's not dead up here in Canada. July Talk/Arkells package sold 17,000 tickets at the Shed in under 48 hours, July Talk then announced 2 Massey Halls in Toronto immediately following that show last week. Both Massey Hall shows sold out immediately, and now we just added a 3rd which is well on its way to a sell out. The band has sold a combined 27,000 tickets in Toronto alone on this album cycle. Both July Talk and Arkells came up through the Canadian ranks, have a pulse in the US but nowhere near the profile they do in Canada. They're showing no signs of stopping up here. And they are very much rock 'n roll bands. Are they selling out stadiums? No. Are they keeping the rock alive? Absolutely.
Zaed Maqbool
This is a fucking fantastic timeline. I felt the mic drop several times and wanted to clap at the end.
Now I know how today's crap music got here.
You have the unique ability to see the past and present music landscape from 30k feet above and right up close. Sure you have worked in the business and still have friends on the inside. More than anything it is clear with this piece that your love for music runs deep. Anyone who cares about music, like in their soul, I can connect and admire.
I agree with your entire article and appreciate you sharing your perspective with me.
Wow, what a sappy letter.
Happy Birthday America, enjoy the weekend.
You rock.
Allyson Marino
Lots of hard truth here makes this your best column yet! Keep up the good work Bob!!
Regards,
Richard Honig
After 100 years of blues based music every idea that could be wrung out of the style has been done & done again for decades.
And people still like it, you still hear those things in hip hop today.
20 or so years into the popularity of both jazz & rock we saw musicians expand the boundaries of what had been commercial pop music. Be-bop in the 40's & progressive rock in the '70s.
Now, I'm old and no longer pay attention but hip hop has been popular for 30 some years. and I dont't see the same artistic expansion.
James Sadler
Some great stuff here. Something to add from my perspective. While there have been many benefits to technology and recording software, there have been negatives as well. Specifically, they've greatly changed and diminished human interaction which I believe hurts real creativity. Creativity thrives in community…….real face to face, human interaction; "iron sharpens iron" if you will. When songs are primarily written and recorded alone in front of a screen, something is lost.
Magic happens when humans get in a room, face to face, and create. Just my two cents.
Long live rock,
Blaine Barcus
The baseball walk-up songs are all either hip-hop or country. That says it all..
R. Emmett McAuliffe
You must have been chatting with John D. Kalodner!! :-)
Mary Jurey
Sure, well-crafted and innovative rock is no longer a part of popular, charting music.
But the SPIRIT of rock, it's ESSENCE, is someone plugging a guitar into an amp, cranking the shit out of it and simply feeling better.
Maybe it doesn't happen as much as it used to but THAT my friend, will never die.
Eric Franklin
We are awash in guitar heroes, who can't save us with a good song.
It's an epidemic.
But there are some folks doing some interesting things.
https://www.youtube.com/watch?v=GvyNyFXHj4k
Queens of the Stone Age continue to be my favorite 'modern' rock band.
The sounds on these records are .... different. And Josh Homme intends it that way. Like Bowie, Homme's vocal range isn't the point.
It's the quality of his voice. It's him and no one else.
Bill Seipel
Thanks for another great reflection. Sadly I must agree with your conclusion. Disco and its progeny dominate popular music today. The Beatles, Led Zeppelin, King Crimson, Queen and others were giants, trying to create something artistic, not just entertaining. Sure, some of these bands when overboard some of the time but they were trying to do something new and make a statement.
Many people think that younger generations are just into easily consumable, superficial ear candy. I think that people will react if something truly good emerges. I am hoping for the equivalent of the "American New Wave" in movies (another such wave is also needed in Hollywood today).
Don't get me wrong, I enjoy danceable music as well and I like to "shake it off" sometimes. I just crave more.
All the best,
Alberto Torres
Rock needs a new Desmond Child..He was the rock Max Martin...The 80s rockers weren't writing hit songs, so the rock PRODUCERS did what had to be done...
They brought in PRO writers..Bon Jovi would be selling shoes in Jersey, without Desmond Child's tunecraft...Aerosmith, Cher, Kiss , and many others, got a second act, thanks to outside writers..
Mutt Lange, Bob Ezrin, Iovine, etc. were the SHIT! They can't be replaced..You can't copy and paste your way to a good set of EARS..Todd often ghost wrote for his bands, and I imagine many other producers did as well..
Butch Vig and Rick Rubin came along in the 90s, and propped up the art form..But since then?...Can a struggling act afford a pro producer? Can a record company afford to? Are today's rockers SELF producing? If so, it ain't workin'...
James Spencer
Hated Journey then and still hate them now.
John Milo
http://on.wsj.com/2scwlGD
T
Is xxxtenacion and the south Florida scene punk? Rap? Rock?
Calvin Rosekrans
I will NOT admit that I hated Journey! ?I was a fan even when Greg Rollie was the singer, but especially after Steve Perry joined them. As I once told him he's someone who could sing the phonebook and make it sound good.
Gerry Hebert
Unfortunately, everything said here is true. As a geezer in the 21st Century, finding a current rock act that has the chops, and good songs is tough sledding. Yet, they do exist such as L.A.'s VINTAGE TROUBLE and Nashville's THE DEAD DEADS. No computers, dancers, and lip-sync over pre-recorded tracks. The real deal like it used to be.
What I find interesting is that the audiences of these two bands, and likely others, comprise of lots of geezers like myself, and the younger generation, in roughly a 50/50 split. VINTAGE TROUBLE labels their fans TROUBLEMAKERS and THE DEAD DEADS have THE DEAD CORPS. All are welcomed. I've never experienced bands that are smart enough to be this fan friendly. You want an autograph, a picture with the band, a drink together, a nice chat, no problem.
While rock may be dying, it ain't dead yet. Long live rock and roll!
Bruce Pates
Germantown, TN
Bob congrats this is a really well written piece - it flows well and sums it all up to a tee, then ties a bow on top.
I'd say you've worked on this one! Or maybe it just came out in one rush
But if I can say one thing - maybe it doesn't make sense to look at what's next in terms of what's already happened?
Why does the next evolution have to be huge?
Why can't it be an ecosystem of small things instead?
Why is big so important?
Virgil Donati is in my mind the greatest living rock musician in terms of pure chops.
I know he's a very boutique example, and not where you were going with your summarisation.
But you mentioned Yes, so here I go.
I've personally seen some very well known names in guitar live on stage with Virgil, who were not sure at some points if they were even still playing in time.
(Which is quite understandable, given the complexity involved and that these were small, one-off type tours).
If you're still not sure though, just grab one or two of his albums, and try tapping your own foot along to the music (for any decent length of time :)
So perhaps Virgil isn't a bad case study?
It seems to me he's made a choice to follow his own path fairly much without compromise.
I'm so glad that Dream Theatre said 'no' to Virgil!
Because maybe he wouldn't be out there working now creating his own totally originally music with some of the younger players he's been working with, who are just coming up.
This is the crucible of where the real birthing of new talent is happening - an older but massively talented person like Virgil, grinding his stone against young guys who have got something to prove.
Some of the new guys he's working with are phenomenal talents.
Hopefully they will take the baton and run hard with it.
I'm getting far more entertainment following what's going on in this ecosystem than I ever could listening to politically correct programming that automatically prevents us from hearing where the envelope is being pushed hardest.
But I'm just one very tiny voice, that doesn't matter at all to those whose first priority is to achieve bigness.
But that's totally ok!
What happens though if one of these new guys eventually hooks up musically with a singer having the inflection of someone like Stevie Nicks?
I think that's when we'll all stop dead in our tracks, and listen again.
Bigness will just be a by product.
Only serendipity can make that happen - like Larry Norman, standing in the middle of the rush with his hand on his head, looking back at the camera as if to say "what on earth is going on with this place?'
Until then, we'll all just keep driving to work and back each day :)
Evan Linwood
You're not wrong, Bob, and I'm glad to see you write about rock's deserved demise. Unlike hip hop, older rockers don't look for new, young artists and bring them into the fold. It seems to be less about a community - which we briefly saw in punk and the underground from the late 70s through to the early 90s - and more about maintaining their position. You don't see Kanye or Jay Z trying to keep down young rappers and producers - they collaborate with up and coming artists. Where is the reinvestment in rock music beyond chastising speeches about how young artists don't make real music because they use Pro Tools? Sorry not everyone can afford to rent out a nice studio and record to tape! Rockers would rather sell out as quickly as possible - get Capital One to sponsor their upcoming arena tour - rather than push boundaries. Would rather give the boomers what they want and go home.
As far as songwriting goes, that's more complicated, isn't it? It's not cheap to tour a rock band and despite the fact that the majors are making healthy profits, they would much rather get 9 producers and 5 songwriters who have a proven track record of churning out lowest common denominator "hits" to prop up the latest young pop robot with no talent - someone they can control and won't sue them and outgrow them in a few years.
Why haven't you seen a new rock band break through in the past 5 years? Part of it is what you're describing - a lack of songwriting and talent - but a lot of the artists who made great albums needed the guidance of a producer. Without a label to pay for said producer and fund the band, how do you expect anyone to break out without resorting to cheap tricks and novelties? Sure, you can talk about the power of the song all you want - but if no one can hear it through the noise and an artist can't afford to hold out until they can break through, how long do you expect them to keep at it?
The labels were never that supportive of artists and as soon as they weren't making what they were at the height of the CD boom, they tightened belts (except for million dollar bonuses for label CEO's and the head of the RIAA) and that was the end of trickle down economics and 'high tides raise all ships.' They stopped reinvesting and are perfectly happy to get their advances from Spotify every quarter and make out like robber barons when it goes public.
I'm not bitching about it - I'm too young to give a fuck about charts, platinum records, record sales, or any of that shit. I'm just saying that at a certain point economic realities (which you've touched on in your posts) play a role and deter talented songwriters from even bothering. David Bowie said he wouldn't have bothered to become a musician because he could see what was going to happen with copyrights - and this was the mid nineties! He wasn't bitter about it. That's a waste of energy. But he was realistic.
Rock's dead. Big deal. Nothing is forever. Time to move on. I'm more concerned about the steady devolution of songwriting, which you rightly emphasized. There are artists writing well-structured, emotional, melodic songs - you just have to look for 'em. I know, you can't be bothered. Too much information! Most people feel that way. But that's the division that has been created: the mindless mainstream and actual music fans who will take the time. I don't believe you can play in both worlds at this point, and if you think Taylor Swift is on par with Joni Mitchell, well, that's pretty funny. If you want to play the pop game, which as you frequently point out, is fickle and inane, then you best be prepared to dumb yourself down. Fuck that.
Harry
If you wish to see music used as a cultural force, see Baby Driver. You will not be disappointed.
What's the rush? A new sound will come, it always does.
As to your history lesson... I was a Top 40 radio personality in the 1970s and I'm here to tell you that Lee Abrams, as great as he is, was not the imprimatur you make him out to be. More than anything else, it was simply the eventual penetration of FM radios into the dashboards of cars that flipped the switch from AM to FM.
Top 40 FMs had long been trying to compete with the AM giants, but not until there was enough radios in cars could the business model work. And when it did, overnight, legendary AM stations were knocked off their perches.
And as far as progressive FM radio formats went, they existed on a cult following, the audiences were small. Sure LA and NYC had big progressive stations, but for the rest of the nation, few were listening; but their impact is undeniable.
I can also tell you that the record companies orchestrated the death of disco. It had nothing to do with the genres popularity. I remember the day a record promoter came to the station I worked and told us to be prepared for the death of disco, that the record companies were not putting anymore money into it because disco acts were mostly studio musicians, and that there was no money in the touring, or building catalog.
Most amusing was that despite Comiskey Park and all of the hoopla it generated, the clubs I worked as a DJ/music programmer were packed to the gills and people were still nuts for the disco sound, which didn't begin to change until the impact of MTV and DOR, dance oriented rock, with groups like the Romantics, etc.
The death of disco was a radio phenomena, it never died in the clubs, and that same basic sound of the 1970s can be found resonating in many club hits today.
As the owner of quite a few large nightclubs where I put on hundreds of concerts, I can assure you that rock died long ago. Yes, the big acts always continued to draw, but the small audience for local or touring rock acts had all but disappeared by 1991. Even back then, I was being paid by rock acts for stage time, a practice that continues today.
What's next? Nothing like what came before it because the world has changed. Mass media is a thing of the past. For the general public, Top 40 radio is dead. Even I can't stomach listening to KISS here in LA. Most Millennials can't even name the call letters of a single radio station, this according to Edison Research a few years ago at the RAIN Summit at NAB.
My guess is we will see much more of a mix of cultures in pop music, such as what Despacito represents. But the days of anything like the British Invasion happening again are long past. The audience is too splintered and there are too many distractions that now exist that were not even dreamt of in the 1960s or 80s, or even just 20 years ago, and this situation will only get more fractured.
Music still has the power to move people, and it always will, but there are simply too many entertainment choices for music to ever be the cultural force that it once was.
Frank A. Gagliano
There's a lot of variables you aren't addressing. To start with, MTV, a medium that once helped make modern rock stars and gave them the visibility and connectivity to their fan bases slowly shifted to an all rap/hip-hop/pop format in the late 90's and early 2000's. They stopped playing rock videos. Then they started focusing on trashy reality shows and stopped playing any ideos altogether. In the early to mid 90's there were shows on MTV (120 Minutes, Headbanger's Ball, Alternative Nation) that focused on rock music specifically. Don't forget that these videos are what made a lot of these bands icons. That visual element is largely missing from rock music now. The players are all anonymous and nobody knows who the hell they are.
YouTube is not the same. The huge marketing dollars poured into pop and rap/hip-hop give those genre's dominance in that marketplace.
And then you have to consider the death of physical music media (CD's/cassettes) caused by the music downloading boom of the early 2000's which slowly gave way to the streaming era we are currently in now. The product is now invisible and intangible. Easy to ignore, easy to forget in the maelstrom of playlists and pop singles. A book on your shelf is one you're gonna read. We have nothing to put on that shelf anymore.
Bands make a pittance from streaming. Bands don't get signed or cultivated (remember, it took R.E.M. and U2 4 or 5 albums to become superstars) anymore. Why should labels bother when they can wheel out the next pop whore and have a producer cook up some hits?
And just talking about the quality of the music itself...There's a reason you can listen to Nirvana today and it still sounds relevant and timeless. Pop and hip-hop from that same time period of the early 90's sounds horribly dated. Will it be any different in 20 years? Nobody will remember Lil Yachty, but we'll still be listening to Nirvana.
Rock didn't die. The industry died.
Jonathan Espeche
Bob,
There are so many things you get right (all your pieces on the Allman Brothers, for one: I can't agree enough), but then you write a piece like this and I can only think that you're just doing it to be controversial.
First, you and I both know that The Beatles weren't the "initial burst". Obviously, it was Elvis and Chuck Berry and Little Richard and Jerry Lee Lewis, etc. I wasn't around then, but I'm pretty sure people were saying rock was dead in 1959. Of course, the best was yet to come, and I still believe rock has some surprises for us. How many times have people said "rock is dead" and then along comes Kurt Cobain, along comes Jonny Greenwood, along comes Jack White, along comes Dan Auerbach, etc?
Speaking of which...
I live in Chicago and this summer three of the country's biggest and hippest music festivals will take place (not to mention the countless other neighborhood fests featuring live music): Lollapalooza, Pitchfork and Riot Fest. When you walk around these fests, whose lineups are dominated by rock bands (though certainly other genres are represented too), with tens of thousands of music lovers soaking it up and spending good money to be there, it sure doesn't feel like rock is dead.
Why do you ignore this? So much focus on pop music in your pieces. I don't get it. Pop music has always been big. Doesn't mean anybody will care five, ten, fifteen, fifty years from now. Look at the billboard charts from 20, 30 years ago. Does anybody care about 75% of those acts today? No! It's the great music that stands the test of time and oftentimes that music isn't even represented on the billboard charts. How many hits did Pink Floyd really have? Not too many, but they won't be forgotten soon.
Final points:
I teach guitar lessons. Rock music is in demand! Business is booming! I don't have time in the week to take on all the students coming my way. I'm talking about 7 - 16 year olds! I teach all ages, but the kids are especially hungry to learn guitar and they want to play rock n roll music! It's an amazing and beautiful thing when an 11 year old comes in and asks me: "Can we learn Stairway today? I think I'm ready."
And that nonsense about the death of the electric guitar: here's what really happened....
A bunch of old dudes from your generation (my father included) finally made some dough and started buying a lot of guitars because they always wished they could play but instead were too busy trying to make a lot of dough. I've taught these guys. Some own more and finer guitars than me but they don't know how to play them. The big numbers the manufacturers were seeing in the last decade were just a bubble built on materialism and a rash of accumulation. "I WANT that guitar!" Even though I don't know what to do with it. Now people may be buying fewer guitars but I believe they're buying them for the right reasons: because they actually want to learn how to play, not just look at them sitting in their office at work.
Just my two cents. Anyways, keep it coming! Controversial or not, it's always a fun read!
Will Phalen
Bob
What you're really talking about here is racial and social polarisation in America, it's the root cause of musical stagnation.
If we go through the bands you mention:
The 'British Invasion' was the sound of black American R & B combined with more traditional European styles, notably folk and classical.
Hendrix, Cream and Zeppelin were the sound of black American blues and R & B combined with the above.
Punk was the sound of disenfranchised poor white youth.
The Police were that mixed with black Jamaican reggae.
Wham! Culture Club (and Bowie's later work) were the sound of black American soul and funk mixed with more mainstream pop, and a little punk.
The British bands did this because they didn't realise that they weren't supposed to. They dug the music. Britain did not have the same racial Berlin Wall as America.
Rock is the sound of affluent white suburbs. More recent rock is the sound of affluent white suburbs where no black people are ever allowed, and where black culture is shunned. It's insular and vapid.
Hip Hop was originally the sound of disenfranchised black youth. More recent Hip Hop is the sound of black suburbs where whites never go and where white culture is shunned. It too has become insular and vapid.
The biggest selling Hip Hop acts, just like the great bands above, aren't afraid to step out of those straight jackets and cross over, absorbing influences from other social groups.
Today's biggest young acts are crossover.
Adele is a gospel singer who crosses with white pop.
Taylor Swift crosses country with pop.
Ed Sheeran is a folk singer who uses elements of rock and Hip Hop.
Bieber is going more into his folk roots. He's a talented guy - he could probably get his head around more complex musical tropes likes modulation and modes, which is what gave the Beatles their unique sound.
It's not that rock is dead, it's that racism and the culture divide are alive and well and flourishing in America.
Historically, it was the musicians who led the charge to break down this wall.
But rather than bemoaning the death of 'rawk' we need to be championing those who lead the way in breaking down cultural walls. Adele, Swift, Sheeran and Bieber are, whether you like them or not, leading the way.
John Carter
I think you hit a lot of really great points with this, as to why rock is dead. But I may have another angle that's pretty simple.
I am 47 years old, I develop young talent and this includes building, branding and managing social media. I am somewhat of an expert at Instagram and influencer marketing.
I think the answer as to why rock is dead is simply the Millennial's! (born mid to late 90s)
Have you ever been in a car with a teen, tween, or someone in their early 20's? They skip around songs listening for they call "the good part" or "hype" or "dope" and they really don't listen to a whole song. And quite honestly, they do not have the capacity to listen to a 3:30 song from start to finish.
So how in the world could these short attention span people even learn to play a guitar, a bass, drums, or piano? Or even have the social skills to form a group and hash out ideas? Why would they even want to when they can simply open logic, create beats, or buy beats, and add their own lyrics and melodies, alone? Of course there are the brave that try but they are rare.
These people don't even talk to each other to date anymore. Swipe right, lets go! :)
It's the generation of instant gratification, no self esteem, entitlement, save the world, non social, social media addicts. Of course it's not their faults, it's their parents faults.
Why would a label even want to pay for a rock band when they can sign one person and pay union for the musicians and crew? Music is a business right? You have to sell what the masses want or you'll be out of business.
Honestly, as someone who grew up in bands that moved quickly over to writing and production in the early 90's, I would have killed to have the social media access these kids have today for their music.
The crazy thing is I meet these kids with legit Instagram followings in the 100's of thousands that say "I just want to do music now and I don''t want to rely on my social media, I only want to be known for my music." WTF? This is the Millennial generation.
Best,
James Lucente
Bob –have really enjoyed your writings on the music industry---as a total music freak for over 60 years{I was in the first row in front of jimi Hendrix—Janis Joplin---cream---and on and on}----and at age 72 still going strong attending festivals and concerts------I can empathize completely with your historical background of rock------except-----no mention of the place Alt currently plays in the industry----in keeping the love and spirit of rock alive-----and the huge dedicated fan base these acts
Have created----- both in sales –concerts and festivals.I I'm talking Spoon—Gary Clarke jr---the 1975—Royal Blood----War on drugs----empire of the sun---wolf alice----I realize the market share of these groups is small----but taken in totality—with KEXP-----The Current{in my state ---minnesota} ---every city has an alt station----I believe Alt is keeping the patient alive-----and is the hope for the future----I also believe the Alt segment with the internet has created a kind of renaissance of creativity—where out of nowhere groups can find an audience and exist and thrive---so lets not give up hope----and of course no one can predict the"next big thing"-----maybe it will be a reaction—like Nirvana-------What do you think of this?-------anyways thanks for sharing so much—LONG LIVE ROCK AND ROLL ----sincerely Bob Stein
Died? Maybe more accurate a statement is rock has been injured... or... rock has mutated... or, maybe rock was in an increasingly disfuctional relationship to its surroundings and so it moved to a small-town because it's a better place to raise its kids.
Pfft.
I think what's hidden in this whole conversation is in the path and the method of delivery: From artist through tool, to art... and from art to audience member.
I believe there are two key factors in this:
1) The instrument (i.e. the tool) and the artist's relationship to the instrument are key.
2) And...our relationship to the resultant art... In music of course this means, the recording and how what's recorded (or performed live) speaks to us and why.
I explore this in my (just recently finished!) book, The Human of Being Art: A Holistic Approach to Being an Artist and Creating Art.
I believe that a well known phenomenon that exists in psychoanalytic counseling (in the therapist client relationship) that can be laid over the relationship between the artist and their work, and this work and the audience.
This is: Transference and Counter-Transference.
These terms refer to the unconscious transfer of emotions between client and therapist. You might say this is like the catching of emotion from another person as if it's an airborne virus... and how this virus of emotion (for better or worse) can (in a sense) mutate and then be transferred back to it's originator.
My related theory with regards to the arts is this:
• When artists truly emote into their work, that the work is imbued with the stain of their inner experience. (ARTISTIC-TRANSFERENCE!) (when an artist operates within their skill-set with total commitment to expression, they relate to their tools in ways that mirror their internal experience. Put simply, their multitude of artistic choices are guided by their truth.
• This work then travels to its audience... and the audience is then imbued with the emotional energy that's imbedded with the work... (ARTISTIC-COUNTER-TRANSFERENCE!)
If it's something an audience relates/connects to, it's a positive (i.e. welcome) experience, if not, it's a negative one, i.e. "I like this", or "I hate this".
I believe that indifference to art is often evidence that there was no real emotion imbued into the work, and it's an empty shell. The artist faked it. It was an exercise in heartless technique. A mannequin. A phony.
We see it all the time, artists too afraid (and insecure) to be vulnerable would rather put on a mask and create-then-express a false self-image... or worse: knowingly try to create something they think someone will like a pay for so they can get fame or riches. This can only work in the short term... fakes and phonies can't last... even they know it. People know the difference over time... it's like dating someone new... a few months in, the newness wears off and the truth is revealed.
Can we be momentarily tricked? Yep. Can we be distracted by falsehoods and manipulated? Yep. (the theoretical functions of harmony, melody, rhythm and sonics can of course be mindlessly and heartless used and abused)...
But time tells the true story. In the end what we really want is the honest truth.
But!!! it's also useful to notice that as human beings, we're not always after what is best for us. We binge on junk-food just as we binge on junk-art.
We're often fascinated and attracted to the fearless emotional expressions of The Artistic Narcissist or Ego Maniac. (shoutout to Kanye). We live vicariously at our own expense though.
So I agree to a great degree in your statement:
"So go back to the basics, vocals, lyrics, harmonies, bridges, songs... Or wallow in your marginalization."
But... it goes much deeper than that.
It's about why and how authentically the artist approaches their "vocals, lyrics, harmonies, bridges, songs"... as well as how authentically the producer/mixer/player/whomever (all artists in their own right) approaches their contributions. We each "phone-in" our contributions at our peril... and at the peril of the resultant art.
Being that this is my world (songwriting/production, engineering/mixing, playing multiple instruments and releasing my own records as well), I've been keying into this part of the issue and though it's troubling... There's really no way of knowing where things are heading relative to what we know of as rock music... and to some degree: who cares!
We can all be nostalgic about rock... but it's not like it's not available to us if we want it. And if an artist wants to make rock, make it. But, remember "rock" was just one very useful manifestation of a positive and non-regressive relationship between artist-tool-final result and audience. There are obviously others.
Rock is just highly primal and visceral, so it's understandable that some of us mourn the fact that it's been sidelined to some degree... but that has more to do with how novelty and other cultural factors play a role.
A guitar is a just a tool, it just so happens it's a VERY good one for many reasons... a guitar is the HAMMER that we used to build rock music... and it just so happens that tool (along with drums and piano of course) resonated for key reasons. Pun intended!
So what's up with electronic music?!?!
Technologically advanced instruments and methods of recording–when separated too far from the reality of how our bodies relate to the world–alienate both artist and listener in subversive and tricky ways, because of the way artistic transference and counter-transference happens.
Pick up a hammer and nail some wood together... build something with some good old fashioned grit and you FEEL (in every sense of the word) like you did something... and you did.
You interacted with the material world, and did so in the service of an idea... And that effort shows up in the final product... every half-bent nail, every missed hit, where you dented the wood... all the imperfections and rough edges: they're THERE. It's humanity manifested. The tool makes a difference.
Technology makes it easy to disembody the effort from the result. And it can do so in ways that are incredibly sneaky.
Making music on a laptop, using the plastic keys on a keyboard to trigger sounds in the digital domain, disconnect us from the physical reality of making those sounds... instead we manipulate 1s and 0s with digital limbs... we're often using samples and loops of instruments played by someone else for different reasons (fueled by difference subjective emotions/experiences) and we commandeer them without EARNING the result, or actively CHOOSING how to turn emotion into sound... we choose sounds, rather than make them... as if the ingredients of art are on a menu and we're going full-glutton.
This is a dangerous game, and here's why:
You didn't pick up the hammer... you didn't feel it's weight... you didn't swing it... hit... miss... blister your hands... you didn't EARN the result.
A guitar, a piano, a drum, a horn, a cello, whatever (any tangible instrument that gives its player direct, hands on control over the physical, non-digital world), forces you to wrestle with it to make your ideas... your EMOTIONS... come to life through it.
This effort connects our internal experience to our external one... there's a RELATIONSHIP happening. And there are unavoidable human realities about how ALL real relationships function outside the digital realm.
Disembody human interactions and relationships in a similar way, and you get the same regressive result... our worst traits run rampant... we become the trolls commenting viciously or message board-crashing... we engage in long distance digital relationships that are messed up and false... the list goes on.
This quote below from the Wapo article shows how easy it is to miss what's really happening... yes, programming on Ableton can be "just as creative"... but it's FAR easier to be creative in a direction away from our humanity because we're not using tools that allow us to have a more direct relationship with our result... it's much more difficult to engage in real ARTIST TRANSFERENCE in this domain. It can be done... but it's often done by those who are intuitively aware of this reality and who often take great care in manipulating sounds in order to get them to accurately reflect their inner experience... put simply, it's just FAR easier to get an "art-like" result in a DAW, without having actually emoted and wrestled with a real instrument.
This is why, in a very short amount of time, we've begin to see many of the top electronic music makers use more analog gear... not just because it sounds great (because we can fake that now), but you have to wrestle with its physical reality (which makes the experience of making art more tangible and therefore visceral) and you have to deal with its idiosyncrasies.
"Music is music," he says. "These guys are all musical heroes, whatever cool instrument they play. And today, they're gravitating toward programming beats on an Ableton. I don't think that's any less creative as playing bass. I'm open to the evolution as it unfolds. Musical genius is musical genius. It just takes different forms."
We want the real deal. We know it when we hear it... and I believe that to the degree we realize the WHY WHAT and HOW of where the real deal comes from, we'll be able to cut straight to the heart of things... both as artists and as audience members.
:)Adam Watts
www.WeAreBrokenCity.com
I so hope you're wrong!
Unfortunately for the time being you're probably right. I had lunch with Christian Tattersfield the other day. I wish I had taste as good as he does. He told me his 10-12 year old sons only listen to commercial hip hop. No interest in rock. Christian has Biffy Clyro and 1975. But his kids don't care!
But there must be a new leader out there somewhere.
I pray to god there is!
Richard Griffiths
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Friday 30 June 2017
Manufacturing Authenticity
I was sitting in a darkened airplane reading the Business section of the "New York Times." What kind of bizarre world do we live in where there's more analysis and facts in the NYT than the supposed business paper of record, the "Wall Street Journal"? One in which the President denigrates the press, the liberals decry fake news and those outlets that survive triumph. Even though newspapers have been negatively impacted by the internet, even though word of mouth has never been more powerful, he or she who has eyeballs controls the narrative, which is why the Murdochs' proposed control of Sky is so serious and scary, without Fox News, the right wing revolution would have happened more slowly, if it happened at all.
And I came across this story on Yoplait. I eat a ton of yogurt, but I hate Yoplait. Secondly, why is the top of the container narrower than the bottom, you can barely get a spoon in. And firstly, yogurt is only beneficial when the cultures are active, and they're dead in Yoplait, which is what I read way back when and the point is it's all about the story, the narrative, that's how Yoplait plans to triumph in Greek yogurt, where it's failed previously.
You see the data steered them wrong. Data told them a less pronounceable, less obvious name, was a mistake. So they called their new product "Yoplait Light," and it tanked. Meanwhile, data told them that people didn't like Greek yogurt anyway, Yoplait was late to the market because they thought it was a fad. And it is true, that at first people dislike Greek yogurt, but they keep trying it until they do like it. Sound familiar? THAT'S THE ESSENCE OF NEW SOUNDS! That's why radio research is flawed. Turns out people don't like the new and different until they do, after they hear the authentic story again and again.
Authenticity. It used to be the bedrock of music, now it's an afterthought. To the degree it exists it's still in hip-hop, which is why that genre triumphed. Turns out people want to believe in your genuineness, and all we're selling is artificiality.
People loved the story of Chobani. An immigrant renegade releasing a more healthful product. Kinda like getting into Jimi Hendrix, or even Metallica. At first listen you hate it, but all your friends are telling you how cool it is. So you keep listening till you like it, then the band gets lucky with a hit and they become superstars. This is the artist development of yore. Today artist development is considered to be marketing, which is why we have the flawed concept that breaking an act on its first album is artist development. No, this is not true. It's when an artist finds its way musically, and on stage, when the act evolves, gaining fans along the way, that you've got development. And the reason metal sustains is its adherents believe in its genuineness. Hell, why can the Insane Clown Posse survive when it hasn't had a hit in eons, its audience BELIEVES IN THEM!
Now I'm not talking about the prepubescent puppy love of the child stars. Yes, there's a role for that. Good-looking kids singing vapid tunes. If that's your lane, fine. But once people begin to think for themselves, separate the wheat from the chaff, discern what's good or bad, they need more.
But the music business stays in the same place using the same songwriters and producers to make the same sound. And there is a market for that, but it used to be that every few years the whole industry would be turned upside down by a new sound, you couldn't even sell the old one anymore, even though it was a hit only six months or a year before.
So Yoplait went back to the drawing board once again. Named its new product "Oui," which some recalled as a porn magazine of yore, which is true! And the more negative feedback the company got, the more they knew they were on the right track. Data will tell you where you've been, but not where you're going.
And Yoplait decided to buck the trend, by making its yogurt in individual glass jars, recalling the authenticity of creation in the old country of France. That's right, Yoplait created a STORY! And it may be fabricated, but this is what used to bond our artists to us, before they were all young uneducated nitwits. They had rough edges, identities, being a fan was a badge of honor. Which is why all those outlaw country and Americana acts survive. Because their fans BELIEVE! It's just that too many don't have the chops to cross over. They've got the story, but not the music, you need it all. Hell, Yoplait experimented with yogurts that tasted like beers and peppers and nobody liked them, because after all the yogurt itself has to appeal to people.
So what we've learned here is the MBAs, the spreadsheet people, can not deal with change. They can run what once was, but they cannot innovate, because the data doesn't support them. Which is why music blew up so big in the past. It was run by renegades on both sides of the desk, the executives and the acts. The executives had their own money at risk, they had to be nimble. And the acts were not corporations with ten year plans, but people on a lark, looking for an experience, just like millennials today.
Forget selling new music to baby boomers. Only a small coterie are open to new sounds, are not set in their ways. But millennials... They and the even younger generations love to experiment, are into new products, will take a chance.
But the best way to sell to them is via authenticity, genuineness and a story.
But what we're selling in music are overhyped, two-dimensional singers propped up by old men. Sure, there's a business there, just like people still want to buy the old, sugary Yoplait, which is still profitable, but has lost $100 million in sales in this decade and a third of its market share.
We're selling sugar when the audience wants Greek.
THINK OF THE UPSIDE!
"Yoplait Learns to Manufacture Authenticity to Go With Its Yogurt": http://nyti.ms/2sq9ADv
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And I came across this story on Yoplait. I eat a ton of yogurt, but I hate Yoplait. Secondly, why is the top of the container narrower than the bottom, you can barely get a spoon in. And firstly, yogurt is only beneficial when the cultures are active, and they're dead in Yoplait, which is what I read way back when and the point is it's all about the story, the narrative, that's how Yoplait plans to triumph in Greek yogurt, where it's failed previously.
You see the data steered them wrong. Data told them a less pronounceable, less obvious name, was a mistake. So they called their new product "Yoplait Light," and it tanked. Meanwhile, data told them that people didn't like Greek yogurt anyway, Yoplait was late to the market because they thought it was a fad. And it is true, that at first people dislike Greek yogurt, but they keep trying it until they do like it. Sound familiar? THAT'S THE ESSENCE OF NEW SOUNDS! That's why radio research is flawed. Turns out people don't like the new and different until they do, after they hear the authentic story again and again.
Authenticity. It used to be the bedrock of music, now it's an afterthought. To the degree it exists it's still in hip-hop, which is why that genre triumphed. Turns out people want to believe in your genuineness, and all we're selling is artificiality.
People loved the story of Chobani. An immigrant renegade releasing a more healthful product. Kinda like getting into Jimi Hendrix, or even Metallica. At first listen you hate it, but all your friends are telling you how cool it is. So you keep listening till you like it, then the band gets lucky with a hit and they become superstars. This is the artist development of yore. Today artist development is considered to be marketing, which is why we have the flawed concept that breaking an act on its first album is artist development. No, this is not true. It's when an artist finds its way musically, and on stage, when the act evolves, gaining fans along the way, that you've got development. And the reason metal sustains is its adherents believe in its genuineness. Hell, why can the Insane Clown Posse survive when it hasn't had a hit in eons, its audience BELIEVES IN THEM!
Now I'm not talking about the prepubescent puppy love of the child stars. Yes, there's a role for that. Good-looking kids singing vapid tunes. If that's your lane, fine. But once people begin to think for themselves, separate the wheat from the chaff, discern what's good or bad, they need more.
But the music business stays in the same place using the same songwriters and producers to make the same sound. And there is a market for that, but it used to be that every few years the whole industry would be turned upside down by a new sound, you couldn't even sell the old one anymore, even though it was a hit only six months or a year before.
So Yoplait went back to the drawing board once again. Named its new product "Oui," which some recalled as a porn magazine of yore, which is true! And the more negative feedback the company got, the more they knew they were on the right track. Data will tell you where you've been, but not where you're going.
And Yoplait decided to buck the trend, by making its yogurt in individual glass jars, recalling the authenticity of creation in the old country of France. That's right, Yoplait created a STORY! And it may be fabricated, but this is what used to bond our artists to us, before they were all young uneducated nitwits. They had rough edges, identities, being a fan was a badge of honor. Which is why all those outlaw country and Americana acts survive. Because their fans BELIEVE! It's just that too many don't have the chops to cross over. They've got the story, but not the music, you need it all. Hell, Yoplait experimented with yogurts that tasted like beers and peppers and nobody liked them, because after all the yogurt itself has to appeal to people.
So what we've learned here is the MBAs, the spreadsheet people, can not deal with change. They can run what once was, but they cannot innovate, because the data doesn't support them. Which is why music blew up so big in the past. It was run by renegades on both sides of the desk, the executives and the acts. The executives had their own money at risk, they had to be nimble. And the acts were not corporations with ten year plans, but people on a lark, looking for an experience, just like millennials today.
Forget selling new music to baby boomers. Only a small coterie are open to new sounds, are not set in their ways. But millennials... They and the even younger generations love to experiment, are into new products, will take a chance.
But the best way to sell to them is via authenticity, genuineness and a story.
But what we're selling in music are overhyped, two-dimensional singers propped up by old men. Sure, there's a business there, just like people still want to buy the old, sugary Yoplait, which is still profitable, but has lost $100 million in sales in this decade and a third of its market share.
We're selling sugar when the audience wants Greek.
THINK OF THE UPSIDE!
"Yoplait Learns to Manufacture Authenticity to Go With Its Yogurt": http://nyti.ms/2sq9ADv
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Thursday 29 June 2017
Why Rock Died
It's no longer the sound of the street.
The initial burst came with the Beatles and the British Invasion, a new sound everybody went wild for.
Then came the late sixties free-form FM era, everything from the Doors' "The End" to Cream's "Tales Of Brave Ulysses" to Jimi Hendrix's "Purple Haze." Sure, some of these tracks crossed over to AM, were single hits, but this was the era, after "Sgt. Pepper," when you wanted to make an album length STATEMENT!
In the early seventies, it was about experimentation and musicianship. Ergo, the prog rock bands. Even Queen. We admired those with chops.
Then came the codification and consolidation of FM radio by Lee Abrams and suddenly all the action was on FM and bands being banged on that format went nuclear. Stadium shows were de rigueur. There was so much money involved that it could not be overlooked, ergo, corporate rock, music made to make money.
Which punk was a reaction to.
But punk got press and little sales and they were both, rock and punk, trampled by disco, which ironically survives, even though it's labeled something different, and is still triumphant.
And then disco records were blown up in Comiskey Park and the music business tanked and then was resuscitated by MTV and the CD.
MTV gave a second wind to rock. Especially the oldsters. But then young acts like Culture Club and Duran Duran got traction, but shortly thereafter so did Michael Jackson and Wham! Rock reacted the same way it did a decade before, with hair bands. Spandex-clad wankers singing safe ballads that were supposed to titillate women. But then that crashed, just like corporate rock before it, and there was a brief heyday of Guns N' Roses, and then the Seattle sound, and then rock cratered completely. Oh, it splintered, into indie and metal and...
Rock acts were no longer dominant.
Rock survives as country. Albeit too often with lame lyrics.
But all those guys and gals with guitars, they're goners. Just look at the Spotify statistics.
Now don't go all vinyl on me. Don't build up the niche acts. Don't say Spotify is not representative. That's like denying Amazon sales. Denying data in an era where data rules. The Spotify Top 50 are rolling in dough, and everyone else is bitching about streaming, playing to a limited audience, unless they were superstars way back when, or on the undercard at the festival.
So there's a rock-influenced business, it's just far from dominant.
How did this happen?
Like I stated above, it lost touch with the street. Everybody can make hip-hop. There's a constantly changing cast of characters, new people are winning all the time, but rock is self-referential and repetitive. We need a new punk movement, something to shake it all up, but all we have is acts that are repeating forty year old formulas. Or moving off in unlistenable directions.
Once upon a time Led Zeppelin was heavy metal. Black Sabbath was seen as tuneless. Now those acts are seen as soft compared to what's sold as metal today. Which is more noise than music. Hell, I just said that to raise your ire. My only point is today's metal is not mainstream. Most people don't like it.
As for the Americana acts, the acts that appeal to the intelligentsia, too many can't sing. Maybe Bob Dylan didn't have the best voice, but he was THE BEST LYRICIST OF ALL TIME!
Except for maybe Joni Mitchell. But we got a pale imitation of Mitchell with Sarah McLachlan, since then... Oh, we got Taylor Swift...AND SHE'S THE BIGGEST ACT IN THE WORLD!
Except for maybe Adele.
But the point is singing about your life pays, issuing truth pays. That's when hip-hop is best. But today's rock is redundant and features mediocre singers singing lame lyrics. One thing you can say about the Beatles...THEY COULD SING!
So there's no harmony and no bridge and little lyrical content and the music is not a great leap forward, this is not Yes after Herman's Hermits, but just a slight twist on what came before.
As for Adele... She too has a great voice, singing songs about feelings with changes. It's not like it's a hidden formula. It is about the material, but no one in rock wants to admit that. They just want to sling on a Stratocaster, make a racket and wait for the money to roll in, which it doesn't.
And it never will.
Rock has hit a dead end. Just like jazz before it. Oh, rock will never die, but it won't bloom again either. First and foremost we need a new sound. And there's none on the horizon and all the fields may have been plowed. This is a problem with hip-hop too, enough of the fake drum/TR-808 sound. I mean you've got all the winners of yore complaining about Lil Yachty, and I won't enter that debate, but one thing's for sure, to survive a medium must progress, keep swimming, or it dies.
Like rock.
But there is a way out. Combining the Adele/Swift formula. Be able to sing well about your life. If you're not an excellent singer, you'd better be the best player or the best songwriter. But in an era where everybody can participate, everybody believes they're entitled to a trophy.
It's not like this isn't hiding in plain sight. Did you see the WaPo story about the death of the electric guitar? Sales tanked. Kids would rather use Ableton. And I must say, it seems to be that it's the electronic sounds that always catch my ear these days. You may despise Justin Bieber, but he works with some of the best producers extant. Diplo and DJ Snake are testing the limits. An equivalent person in rock?
Well, we've got Dave Cobb, he did a wonderful job for Chris Stapleton. And what happened? EVERYBODY CLAMORED! They wanted the authenticity, not the written for hire songs about babies and church and the rest of the drivel on the country playlists. Proving that people know it when they hear it. But they're not hearing anything in rock.
I know, I know, you're a believer.
But even Pete Townshend got old. And classic stars are dropping like flies.
Then again, the Who wrote the first rock opera. Where's the innovation in rock today? And the Eagles wrote perfectly produced singable songs sung well. The cognoscenti hate the Eagles, but they own the biggest selling album of all time. Who's right? And before you answer, admit you hated Journey and now you love them.
And Journey was a middling band before the addition of Steve Perry.
So go back to the basics, vocals, lyrics, harmonies, bridges, songs...
Or wallow in your marginalization.
"The Death Of The Electric Guitar": http://wapo.st/2s7CZhq
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The initial burst came with the Beatles and the British Invasion, a new sound everybody went wild for.
Then came the late sixties free-form FM era, everything from the Doors' "The End" to Cream's "Tales Of Brave Ulysses" to Jimi Hendrix's "Purple Haze." Sure, some of these tracks crossed over to AM, were single hits, but this was the era, after "Sgt. Pepper," when you wanted to make an album length STATEMENT!
In the early seventies, it was about experimentation and musicianship. Ergo, the prog rock bands. Even Queen. We admired those with chops.
Then came the codification and consolidation of FM radio by Lee Abrams and suddenly all the action was on FM and bands being banged on that format went nuclear. Stadium shows were de rigueur. There was so much money involved that it could not be overlooked, ergo, corporate rock, music made to make money.
Which punk was a reaction to.
But punk got press and little sales and they were both, rock and punk, trampled by disco, which ironically survives, even though it's labeled something different, and is still triumphant.
And then disco records were blown up in Comiskey Park and the music business tanked and then was resuscitated by MTV and the CD.
MTV gave a second wind to rock. Especially the oldsters. But then young acts like Culture Club and Duran Duran got traction, but shortly thereafter so did Michael Jackson and Wham! Rock reacted the same way it did a decade before, with hair bands. Spandex-clad wankers singing safe ballads that were supposed to titillate women. But then that crashed, just like corporate rock before it, and there was a brief heyday of Guns N' Roses, and then the Seattle sound, and then rock cratered completely. Oh, it splintered, into indie and metal and...
Rock acts were no longer dominant.
Rock survives as country. Albeit too often with lame lyrics.
But all those guys and gals with guitars, they're goners. Just look at the Spotify statistics.
Now don't go all vinyl on me. Don't build up the niche acts. Don't say Spotify is not representative. That's like denying Amazon sales. Denying data in an era where data rules. The Spotify Top 50 are rolling in dough, and everyone else is bitching about streaming, playing to a limited audience, unless they were superstars way back when, or on the undercard at the festival.
So there's a rock-influenced business, it's just far from dominant.
How did this happen?
Like I stated above, it lost touch with the street. Everybody can make hip-hop. There's a constantly changing cast of characters, new people are winning all the time, but rock is self-referential and repetitive. We need a new punk movement, something to shake it all up, but all we have is acts that are repeating forty year old formulas. Or moving off in unlistenable directions.
Once upon a time Led Zeppelin was heavy metal. Black Sabbath was seen as tuneless. Now those acts are seen as soft compared to what's sold as metal today. Which is more noise than music. Hell, I just said that to raise your ire. My only point is today's metal is not mainstream. Most people don't like it.
As for the Americana acts, the acts that appeal to the intelligentsia, too many can't sing. Maybe Bob Dylan didn't have the best voice, but he was THE BEST LYRICIST OF ALL TIME!
Except for maybe Joni Mitchell. But we got a pale imitation of Mitchell with Sarah McLachlan, since then... Oh, we got Taylor Swift...AND SHE'S THE BIGGEST ACT IN THE WORLD!
Except for maybe Adele.
But the point is singing about your life pays, issuing truth pays. That's when hip-hop is best. But today's rock is redundant and features mediocre singers singing lame lyrics. One thing you can say about the Beatles...THEY COULD SING!
So there's no harmony and no bridge and little lyrical content and the music is not a great leap forward, this is not Yes after Herman's Hermits, but just a slight twist on what came before.
As for Adele... She too has a great voice, singing songs about feelings with changes. It's not like it's a hidden formula. It is about the material, but no one in rock wants to admit that. They just want to sling on a Stratocaster, make a racket and wait for the money to roll in, which it doesn't.
And it never will.
Rock has hit a dead end. Just like jazz before it. Oh, rock will never die, but it won't bloom again either. First and foremost we need a new sound. And there's none on the horizon and all the fields may have been plowed. This is a problem with hip-hop too, enough of the fake drum/TR-808 sound. I mean you've got all the winners of yore complaining about Lil Yachty, and I won't enter that debate, but one thing's for sure, to survive a medium must progress, keep swimming, or it dies.
Like rock.
But there is a way out. Combining the Adele/Swift formula. Be able to sing well about your life. If you're not an excellent singer, you'd better be the best player or the best songwriter. But in an era where everybody can participate, everybody believes they're entitled to a trophy.
It's not like this isn't hiding in plain sight. Did you see the WaPo story about the death of the electric guitar? Sales tanked. Kids would rather use Ableton. And I must say, it seems to be that it's the electronic sounds that always catch my ear these days. You may despise Justin Bieber, but he works with some of the best producers extant. Diplo and DJ Snake are testing the limits. An equivalent person in rock?
Well, we've got Dave Cobb, he did a wonderful job for Chris Stapleton. And what happened? EVERYBODY CLAMORED! They wanted the authenticity, not the written for hire songs about babies and church and the rest of the drivel on the country playlists. Proving that people know it when they hear it. But they're not hearing anything in rock.
I know, I know, you're a believer.
But even Pete Townshend got old. And classic stars are dropping like flies.
Then again, the Who wrote the first rock opera. Where's the innovation in rock today? And the Eagles wrote perfectly produced singable songs sung well. The cognoscenti hate the Eagles, but they own the biggest selling album of all time. Who's right? And before you answer, admit you hated Journey and now you love them.
And Journey was a middling band before the addition of Steve Perry.
So go back to the basics, vocals, lyrics, harmonies, bridges, songs...
Or wallow in your marginalization.
"The Death Of The Electric Guitar": http://wapo.st/2s7CZhq
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Wednesday 28 June 2017
Facebook Makes TV
Distribution is king.
Never ever forget that.
What boosted all those channels on cable television... Was their availability on cable. They survived on payments from the cable systems, based on the number of subscribers. Even worse, for customers, the giants scooped up the little players and used their leverage to get inclusion and more money.
But now that's all done. The internet has leveled the playing field. Everybody can play. But can everybody get eyeballs?
That's what Facebook has, which Amazon does not. I'm plowing my way through "Bosch," the cop drama on Amazon Prime, I recommend it, it's very good, a cut above network fare, but it's not part of the discussion, few imbibe at Amazon Video, despite it being included with the price of Prime. They don't know how to get there, there are extra steps involved, but everything's up front and center on Facebook.
Credit Mark Zuckerberg, he refuses to stand still. He might not be Steve Jobs, utilizing others' baby steps and blowing them into gobsmacking juggernauts, but whenever confronted with a competitor Zuckerberg joins in, and is always marching forward. And if you think you're gonna get your television directly from your cable provider in the future, you must not be a fan of on demand, and on demand rules.
We want it everywhere and we want it now. And if you break this rule you're doomed.
But the problem is there's too much product. Over 400 scripted shows annually. And it's a golden age for creators, if you've got a track record and an idea you've got a better chance of getting it funded than ever before.
And Facebook is not the only company in the game, never mind Amazon and Netflix, but Apple's in too. And Spotify to a degree. And they all won't win, and there will be further consolidation, and a fall-off in the market/production, but tomorrow's winners will not be today's.
Because these players have deep pockets and they can sustain losses in building their market/mindshare. Hell, that's how they won to begin with.
And the new entrants, like Facebook and Apple, have learned from their predecessors. YouTube thought they could go it alone, that techies were as savvy and smart as the Hollywood denizens. But that proved untrue. YouTube wasted tons of cash, mostly on unproven providers, and has yet to have a breakout hit scripted show.
But Netflix has.
But the landscape is tilting. Which is one reason Bewkes laid off Time Warner on AT&T. Most people don't realize Time Warner Cable was spun off long ago, today's Time Warner is a production house. And AT&T has no potential growth in mobile phones, so like its competitor Verizon, it's going into content. And so far, Verizon has failed. You wonder who is running the ship. But they do own distribution.
Or does Apple? With its iPhone?
Yes, Apple wrested distribution from the mobile providers. You no longer get crapware on your device. For that you need Android. So Apple is primed to make inroads in scripted TV, and now that they've hired experienced executives...
The studios still own their libraries. And content is essentially rented, not sold, so like the major record labels, they won't be wiped out. But their leverage will decrease. Just as it did when networks were allowed to make and own their own programming.
But two lessons are learned here.
One, Zuckerberg is constantly reinventing Facebook, he's not standing still. If you think of the site as a place to connect with old friends and share photos of your lifestyle, you don't realize it's a new portal and Facebook owns Instagram and WhatsApp too, even though Snapchat gets all the press.
Second, he who has a direct line to the customer has a huge advantage. There's a reason Amazon patented its one-click checkout software. You want to make it as easy as possible. You log on to Facebook, which dominates eyeballs online, and you see the option to see a new show you've heard about and the effort to click is...
Minimal.
How can you make the effort to experience your wares minimal?
That's the challenge you're confronting today.
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Never ever forget that.
What boosted all those channels on cable television... Was their availability on cable. They survived on payments from the cable systems, based on the number of subscribers. Even worse, for customers, the giants scooped up the little players and used their leverage to get inclusion and more money.
But now that's all done. The internet has leveled the playing field. Everybody can play. But can everybody get eyeballs?
That's what Facebook has, which Amazon does not. I'm plowing my way through "Bosch," the cop drama on Amazon Prime, I recommend it, it's very good, a cut above network fare, but it's not part of the discussion, few imbibe at Amazon Video, despite it being included with the price of Prime. They don't know how to get there, there are extra steps involved, but everything's up front and center on Facebook.
Credit Mark Zuckerberg, he refuses to stand still. He might not be Steve Jobs, utilizing others' baby steps and blowing them into gobsmacking juggernauts, but whenever confronted with a competitor Zuckerberg joins in, and is always marching forward. And if you think you're gonna get your television directly from your cable provider in the future, you must not be a fan of on demand, and on demand rules.
We want it everywhere and we want it now. And if you break this rule you're doomed.
But the problem is there's too much product. Over 400 scripted shows annually. And it's a golden age for creators, if you've got a track record and an idea you've got a better chance of getting it funded than ever before.
And Facebook is not the only company in the game, never mind Amazon and Netflix, but Apple's in too. And Spotify to a degree. And they all won't win, and there will be further consolidation, and a fall-off in the market/production, but tomorrow's winners will not be today's.
Because these players have deep pockets and they can sustain losses in building their market/mindshare. Hell, that's how they won to begin with.
And the new entrants, like Facebook and Apple, have learned from their predecessors. YouTube thought they could go it alone, that techies were as savvy and smart as the Hollywood denizens. But that proved untrue. YouTube wasted tons of cash, mostly on unproven providers, and has yet to have a breakout hit scripted show.
But Netflix has.
But the landscape is tilting. Which is one reason Bewkes laid off Time Warner on AT&T. Most people don't realize Time Warner Cable was spun off long ago, today's Time Warner is a production house. And AT&T has no potential growth in mobile phones, so like its competitor Verizon, it's going into content. And so far, Verizon has failed. You wonder who is running the ship. But they do own distribution.
Or does Apple? With its iPhone?
Yes, Apple wrested distribution from the mobile providers. You no longer get crapware on your device. For that you need Android. So Apple is primed to make inroads in scripted TV, and now that they've hired experienced executives...
The studios still own their libraries. And content is essentially rented, not sold, so like the major record labels, they won't be wiped out. But their leverage will decrease. Just as it did when networks were allowed to make and own their own programming.
But two lessons are learned here.
One, Zuckerberg is constantly reinventing Facebook, he's not standing still. If you think of the site as a place to connect with old friends and share photos of your lifestyle, you don't realize it's a new portal and Facebook owns Instagram and WhatsApp too, even though Snapchat gets all the press.
Second, he who has a direct line to the customer has a huge advantage. There's a reason Amazon patented its one-click checkout software. You want to make it as easy as possible. You log on to Facebook, which dominates eyeballs online, and you see the option to see a new show you've heard about and the effort to click is...
Minimal.
How can you make the effort to experience your wares minimal?
That's the challenge you're confronting today.
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Travis Kalanick
Am I the only person who believes he shouldn't have been fired?
Now Travis is a prick. Unfriendly and self-serving. Granted, my interactions with him have been limited to two panels, but he exuded a self-righteousness and pomposity that were undeniable. But he built Uber out of whole cloth.
Read Brad Stone's "The Upstarts." Uber wasn't the first in the game, but it won. It wasn't even the first into everyday drivers, known to many as UberX, it was black car only when competitors leapfrogged in front of it. And you're gonna throw this guy out the door?
That's what I hate about America, those on the sidelines who think they know better. Like the board of Uber. Arianna Huffington? Are you kidding me, one of the worst figureheads of all time! The people who built the "Huffington Post" into a triumphant juggernaut sold it to AOL and moved on, most notably to Buzzfeed. What is the newly-labeled "HuffPo" now? Just another site with little traction and no point of view, it's the MySpace of news, surfing the zeitgeist one day, behind the wave the next. It was the left wing news site of record and then Arianna expanded into verticals with no traction, kinda like Perez Hilton, and the site was overrun with linkbait and no one goes there anymore. It's so 2007. And my point is Arianna is on Uber's board and we have to read again and again how this self-appointed sleep guru is changing the culture of the company. Put a woman on the board, put many, but how about someone with a track record of winning, not a tireless self-promoter, but someone with accomplishments. And boards themselves are notoriously out of touch and overrated. Steve Jobs came back to Apple and cleared house. Apple was almost run into the ground after his firing, by a series of nobodies approved by the board. Never underestimate the power of the individual. Never ever. Van Halen and Genesis might have recovered from the loss of their lead singer, but almost no other band has. From the Doors to Blind Melon. But society says Uber's culture is corrupt and Travis must go.
Ridiculous.
This is the same social outcry that had Warner Music jettisoning Interscope. Which ended up building the Universal Music Group into a monolith. Hell, let's go back to that group's genesis. MCA Records was moribund, they brought in Irving Azoff to save it. And he did! Most famously with black music. But rock too. And after almost a decade Irving moved on and Al Teller replaced him and today MCA Records doesn't even exist! You bet on people, they're much more powerful than institutions, especially in tech, where if you're not thinking about tomorrow, you might as well pack it in today. Hell, I was on CNBC railing that BlackBerry was toast and every single analyst and the host disagreed with me. This was AFTER the numbers started tanking. If you're being influenced by the press, you've already lost your direction.
You kill all competitors. Hell, Google was just sanctioned for this by the EU, but the nincompoops at Uber open the door for Lyft. You know why I don't use Lyft? Because first and foremost I'm about service. I want a car as soon as possible, especially in the Hollywood Hills. If you think I'm gonna wait an extra half hour for a more politically correct ride, you're dreaming, or you never use a ride-hailing app. But that's America also, everybody's got an opinion, even if they never saw the movie, never used the product, they're an expert, screaming loudly.
Was there rampant sexual discrimination? Did HR mishandle complaints?
ABSOLUTELY!
Give Travis some time off. Establish guidelines. But you don't can your leader in the middle of a war, especially during the initial skirmish.
We're only at the beginning folks. Soon there won't be any citizen drivers at all, autonomous cars will arrive on demand. Hell, the WSJ says it'll be in less than half a decade. Kalanick knows this, but the punters going on about Uber's culture are the same idiots who want to buy CDs and physical books, not believing the future will ever come. Did you see that UK youngsters prefer Spotify to YouTube? I've been saying this for over a year, you only have to look at play counts to see this. But no, IFPI and the RIAA and the rest of the Luddites keep complaining about the value gap, and they're STILL bitching about piracy. We're not living in 2002 anymore!
And one of the other great advantages of Uber is its no-tipping policy. I want to know what the cost of a ride is. Danny Meyer gets rid of tipping at his restaurants and the blowhards complain that Uber drivers can't get extra money. Hell, how much do I tip, how does it affect my rating? Did anybody ever contemplate the consequences of adding tips? As for drivers... Come on, ever hear of surge pricing? If remuneration is too bad, drivers won't, drive that is. Kalanick knows all this, but the lunatics who've taken over Uber don't.
Ignore the bad press. How many times have we heard Amazon is the enemy, now people LOVE Amazon! And who doesn't love Prime, with its two day delivery.
America can't handle the truth. It wants it all touchy-feely and then complains when the stock craters and service isn't up to its expectations. Do women need protection, a leg up? Absolutely, but making Kalanick the poster boy for Silicon Valley's bro behavior, making him pay the ultimate price, is like singling out one marijuana smoker and jailing him for life for taking a toke.
We're so HYPOCRITICAL!
Sure, Uber went through a bad patch, but it's nothing that's not fixable. And we forgive mistakes all the time, and in today's fast-paced digital culture what happens today is forgotten tomorrow, if it even takes that long. Uber is a business, not a cultural institution living on charity. You get to vote based on usage. And it's not the public complaining about Uber, but the press and the digerati and everybody not using the service. It'd be like private jet owners complaining about seat pitch on commercial airlines.
Yup, Travis Kalanick was Uber's Jack Nicholson. And he and a few good men built a business out of whole cloth, unfortunately too many men, but still they built it. And they've fought off challengers and governments and... When I go to a foreign country and there's no Uber I wince, how the hell am I gonna get around? And if you say by taxi...you must own a cab. Never mind that I've got no idea what the price is. Hell, you can go on Amazon and buy all day for a visible cost but an Uber breakthrough is being able to tip??
Give me a break.
Now Travis is a prick. Unfriendly and self-serving. Granted, my interactions with him have been limited to two panels, but he exuded a self-righteousness and pomposity that were undeniable. But he built Uber out of whole cloth.
Read Brad Stone's "The Upstarts." Uber wasn't the first in the game, but it won. It wasn't even the first into everyday drivers, known to many as UberX, it was black car only when competitors leapfrogged in front of it. And you're gonna throw this guy out the door?
That's what I hate about America, those on the sidelines who think they know better. Like the board of Uber. Arianna Huffington? Are you kidding me, one of the worst figureheads of all time! The people who built the "Huffington Post" into a triumphant juggernaut sold it to AOL and moved on, most notably to Buzzfeed. What is the newly-labeled "HuffPo" now? Just another site with little traction and no point of view, it's the MySpace of news, surfing the zeitgeist one day, behind the wave the next. It was the left wing news site of record and then Arianna expanded into verticals with no traction, kinda like Perez Hilton, and the site was overrun with linkbait and no one goes there anymore. It's so 2007. And my point is Arianna is on Uber's board and we have to read again and again how this self-appointed sleep guru is changing the culture of the company. Put a woman on the board, put many, but how about someone with a track record of winning, not a tireless self-promoter, but someone with accomplishments. And boards themselves are notoriously out of touch and overrated. Steve Jobs came back to Apple and cleared house. Apple was almost run into the ground after his firing, by a series of nobodies approved by the board. Never underestimate the power of the individual. Never ever. Van Halen and Genesis might have recovered from the loss of their lead singer, but almost no other band has. From the Doors to Blind Melon. But society says Uber's culture is corrupt and Travis must go.
Ridiculous.
This is the same social outcry that had Warner Music jettisoning Interscope. Which ended up building the Universal Music Group into a monolith. Hell, let's go back to that group's genesis. MCA Records was moribund, they brought in Irving Azoff to save it. And he did! Most famously with black music. But rock too. And after almost a decade Irving moved on and Al Teller replaced him and today MCA Records doesn't even exist! You bet on people, they're much more powerful than institutions, especially in tech, where if you're not thinking about tomorrow, you might as well pack it in today. Hell, I was on CNBC railing that BlackBerry was toast and every single analyst and the host disagreed with me. This was AFTER the numbers started tanking. If you're being influenced by the press, you've already lost your direction.
You kill all competitors. Hell, Google was just sanctioned for this by the EU, but the nincompoops at Uber open the door for Lyft. You know why I don't use Lyft? Because first and foremost I'm about service. I want a car as soon as possible, especially in the Hollywood Hills. If you think I'm gonna wait an extra half hour for a more politically correct ride, you're dreaming, or you never use a ride-hailing app. But that's America also, everybody's got an opinion, even if they never saw the movie, never used the product, they're an expert, screaming loudly.
Was there rampant sexual discrimination? Did HR mishandle complaints?
ABSOLUTELY!
Give Travis some time off. Establish guidelines. But you don't can your leader in the middle of a war, especially during the initial skirmish.
We're only at the beginning folks. Soon there won't be any citizen drivers at all, autonomous cars will arrive on demand. Hell, the WSJ says it'll be in less than half a decade. Kalanick knows this, but the punters going on about Uber's culture are the same idiots who want to buy CDs and physical books, not believing the future will ever come. Did you see that UK youngsters prefer Spotify to YouTube? I've been saying this for over a year, you only have to look at play counts to see this. But no, IFPI and the RIAA and the rest of the Luddites keep complaining about the value gap, and they're STILL bitching about piracy. We're not living in 2002 anymore!
And one of the other great advantages of Uber is its no-tipping policy. I want to know what the cost of a ride is. Danny Meyer gets rid of tipping at his restaurants and the blowhards complain that Uber drivers can't get extra money. Hell, how much do I tip, how does it affect my rating? Did anybody ever contemplate the consequences of adding tips? As for drivers... Come on, ever hear of surge pricing? If remuneration is too bad, drivers won't, drive that is. Kalanick knows all this, but the lunatics who've taken over Uber don't.
Ignore the bad press. How many times have we heard Amazon is the enemy, now people LOVE Amazon! And who doesn't love Prime, with its two day delivery.
America can't handle the truth. It wants it all touchy-feely and then complains when the stock craters and service isn't up to its expectations. Do women need protection, a leg up? Absolutely, but making Kalanick the poster boy for Silicon Valley's bro behavior, making him pay the ultimate price, is like singling out one marijuana smoker and jailing him for life for taking a toke.
We're so HYPOCRITICAL!
Sure, Uber went through a bad patch, but it's nothing that's not fixable. And we forgive mistakes all the time, and in today's fast-paced digital culture what happens today is forgotten tomorrow, if it even takes that long. Uber is a business, not a cultural institution living on charity. You get to vote based on usage. And it's not the public complaining about Uber, but the press and the digerati and everybody not using the service. It'd be like private jet owners complaining about seat pitch on commercial airlines.
Yup, Travis Kalanick was Uber's Jack Nicholson. And he and a few good men built a business out of whole cloth, unfortunately too many men, but still they built it. And they've fought off challengers and governments and... When I go to a foreign country and there's no Uber I wince, how the hell am I gonna get around? And if you say by taxi...you must own a cab. Never mind that I've got no idea what the price is. Hell, you can go on Amazon and buy all day for a visible cost but an Uber breakthrough is being able to tip??
Give me a break.
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