I'm just totally weirded out about getting old.
No, scratch that, I'm just totally weirded out about being 72.
I'm going to let you in on a little secret. Almost all my contemporaries are in denial. They are over 70, but they're acting like they're in their forties, if not their thirties, as if they've got a lot of runway ahead of them, and we don't.
Classic rock stars are dropping like flies. Rick Davies. I'm a huge Supertramp fan, I saw the last tour, sans Rodger Hodgson. It's sad, then again Davies was 81. Not a bad run. My father died at 70. The Big C got him. That's what people don't realize, you can just be wandering through life and BAM!, cancer gets you. You'll say you're eating right, as if that really matters, but Neil deGrasse Tyson points out the fallacy in that argument here:
https://www.tiktok.com/@hasanminhaj/video/7532113904072215821
In caveman days, half of the people died by age 30. In 1840, it was 35. They were all eating organic, eating free range meats, but it wasn't until science came along that life expectancies increased by so much.
That's what Tyson says, many people will disagree, on both the left and the right, as if beliefs can undercut science, they can't.
So where was I...
Oh yeah, getting old.
I ask my contemporaries if they died tomorrow would they feel ripped-off. Most say no, that there are things they want to do, but if they passed they'd be satisfied with their lives. Not me! There's so much more I want to accomplish. But that requires I stay healthy and alive. And you can be alive and be hampered.
Anyway...
Can I tell you I saw a video of the Who on TikTok? Of Roger Daltrey, who's gone on record he can barely hear or see, waiting to hit the high note in "Won't Get Fooled Again"? With Pete Townshend standing nearby, waiting for the synth part to end to begin playing his guitar once again?
I was struck by one thing and one thing only, how old they both were. Both in their eighties. It's a pact between the acts and their fans, we're supposed to suspend disbelief and think everybody is young and chipper and still as good and will live forever.
But we won't.
Or maybe you caught the video of Paul McCartney at the Oasis show. Maybe you notice he's shrunk a bit. That's a feature of aging, it happens to all of us. But the truth is Paul's voice is shot. Or nearly shot, depending upon where you want to draw the line. You heard him on the SNL anniversary show...
BUT YOU CAN'T SAY ANYTHING NEGATIVE ABOUT PAUL MCCARTNEY!
That's not the point. Can you stand back and see what is going on? We're all fading into the woodwork, and no one has all their faculties, skills and looks.
But you can try and cheat. Did you read that "New York" magazine article about facelifts?
"The Forever-35 Face - The face-lift is better than ever and everybody wants one. Deep inside the uncanny world of the surgically ageless."
https://apple.news/Ao2CAADOBTaOArhJxEUIdKA
Ozempic and plastic surgery. You can present an image to the world. But it's just an image, your insides don't know any better. Never mind lying about your age.
Now this is coming across with the wrong attitude. I don't care if you love seeing the dinosaurs or get plastic surgery, all I'm saying is time is marching on and you can't stop it. So what do you want to do with the rest of your life?
You're certainly not going to be remembered. You realize that as you get older. As far as possessions? I was always creeped out how the aged ended up in one room in retirement homes, sans all their crap. I completely understand it now, most of that stuff you never use. And if you're trying to impress people with what you've got...you don't know that that's a young person's game, no one cares.
So what do you do with your time?
You can travel. But that's weird too. Because you can no longer go everywhere. You've got to pick and choose. And take a good look around when you're there, because chances are you'll never be back.
I wanted to ski at every area in America. That ain't gonna happen. Nor every mountain in Europe.
But what's important to me, what are my priorities?
And then there's books and movies and TV shows... I know people watch stuff multiple times, but I don't get it, there's still so much I haven't seen!
And then there's politics... There could be massive change before I die, we had a Black president and legal marijuana, which were unfathomable in the twentieth century, but chances are it will just be push and pull and...
You start to realize, I've started to realize, that people just can't get along. Hell, Rodney King is dead. There are going to be wars. As for people like Putin...I don't understand it. Who wakes up and says they want to be a rich dictator in a corrupt system. I mean money and power are nice, but why this desire to lord it over people?
These are questions I think about all the time.
Kind of like when I talk about music business stuff, if money was made the discussion ends there. You can't criticize, can't even analyze something if money is being made.
So you become further and further isolated.
And the separation between people, people you know, who all started from the same line. Some made something of themselves, others didn't. Fine. But then there are those who didn't who have contempt for those who did. So what do you do, hide your achievements or hang with those who've had similar successes?
It's the nature of life. You start to become more and more detached.
When you turn 60, you've seen the trick, you know the game, you're no longer beholden to the hype. If a movie or product is good, you'll find out about it when it's in the marketplace, you're not going to get all excited and waste time in anticipation.
70? That's when you realize you're not going to be here forever.
But almost everybody I bring this up with gives me a blank stare. Tells me what they're doing, as if they'll be able to do it forevermore. But they won't.
Yes, your buddies will die. And then what... You'll just keep on keepin' on.
So what do you do with your time?
I certainly don't want to waste it. I don't want to spend time with people selling me, which so many want to. Let's talk on the phone so I can convince you to help me make money!
Or those who don't want to talk about the deeper issues.
Or those who can never challenge their preconceptions.
Like that David Brooks piece in the "Times" last week, "Why I Am Not a Liberal." http://bit.ly/3Ke7Rtq I'm all for a social safety net. But is Brooks right, that some programs just don't lift people and ultimately it's culture that creates change? I'm not sure, but I've been thinking about it, even though his piece is contrary to liberal orthodoxy.
Orthodoxy...
Kamala was a good candidate. Trans kids should be able to play in all sports. Sabrina Carpenter is a talent for the ages. Question precepts and you're a pariah.
So what do I do with my time?
That's another piece.
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Monday, 8 September 2025
Personality
It's astounding how good some of these TikTok clips are.
Sure, there are stuntsters, but then you're dependent upon cooking up a new idea on a regular basis, constantly upping the ante. But if the draw is you...
This is the antithesis of the hit ethos we've seen since the nineties on MTV. You lead with the product, i.e. the music, and you present a massaged image that works for media outlets, all the while professing love of your fans and sponsors.
Sure, the focus should be on the music, but today's music is so me-too, it's not enough. If music were so hot, there would be a TikTok equivalent solely for tunes, but the truth is non-musical clips are just as enthralling, if not more so.
Now it used to be that acts evidenced their personalities in their songs. But this is hard to do when your numbers are written by committee. One of the reasons music burgeoned with the Beatles is the acts wrote their own songs, and therefore their personalities were up front and center. They were in the lyrics! You felt you knew who John Lennon was. And he didn't censor himself, smooth off the rough edges to be accepted.
So if you want to be a successful musician today, focus on writing your own material, with your own personal experiences and attitudes included, so people can relate. You want spikes, things that can hook people, not moon in June. The music itself must tell a story. This is more important than any outfit/stage show/production. The music can even have mistakes.
But you must have the talent.
Look yourself in the mirror. Are you a good singer? If not, don't try to front your music, get someone else to sing. Or maybe you shouldn't be a musician at all.
So many of the people on TikTok are not lowest common denominator, they are educated and beam intelligence. And they're not afraid to wade into controversial subjects. All we hear is about the dumbing down of America, but this is not true on social media. Of course there is lowest common denominator stuff, but what sticks out is the people with a brain with something to say, but even more an IDENTITY!
If you want to sell your music online, you must have a personality. Just posting a music video to TikTok is not enough. You must go on and talk about what interests you, what pisses you off. You can talk about what inspires you to write a song, the roadblocks you hit. People eat this stuff up! If you have any traction at all, focus on the bond with your audience more than the music. The label can't do this for you, no handler can do this for you, YOU MUST DO THIS YOURSELF!'
Enough with the two decade b.s. from musicians saying that's what they are, just players, they shouldn't have to post on the internet. The joke is on THEM! They are the ones who are missing out.
Gaining traction is a whole 'nother thing. Then again, employ a bit of creativity. People are constantly e-mailing me Jesse Welles clips. Furthermore, Welles doesn't wait for a clip/song to catch fire, he keeps creating new ones. He's not worried about the potential fan, but the fans he has, and if he does it right, they will spread the word.
Artists have personalities. Being able to play is not enough. Which is why Berklee students don't dominate Spotify. It's about conception, innovation...
Do yourself a favor. Get on to TikTok and scroll. And scroll. And scroll. And discover what interests you.
It's always someone with a personality. Which might be off-putting, but...
There's this guy the car wizard. He is always negative at the outset, usually dissing manufacturers, but then he digs deep and solves unsolvable problems. Likable he is not, yet he is fascinating and you keep watching, like so many musicians...can you say "Van Morrison"?
Then there's the financial guru. She goes on about not being able to afford a four year school, just going to community college. She talks about varying issues and then will sneak in items like taking a GLP-1, even though she is not severely overweight. Did people come down on her for this? Of course, but it goes with the territory. If you're not getting any negative reaction, you're not doing it right, you're not reaching enough people.
Then there's another mechanic who had a series of videos telling how he got from there to here. We're all interested in your backstory, warts and all. You just didn't show up with a record deal.
Do you crack jokes? Are you serious?
Once again, NO ONE CAN DO THIS FOR YOU!
Your music is no longer enough. If you're not posting on TikTok and Instagram Reels yourself, at least a few times a week, the joke is on you. View it as a new avenue of expression, not hype. The key is to glue people to you.
But no platitudes, no asks, just you. Raw you.
--
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Sure, there are stuntsters, but then you're dependent upon cooking up a new idea on a regular basis, constantly upping the ante. But if the draw is you...
This is the antithesis of the hit ethos we've seen since the nineties on MTV. You lead with the product, i.e. the music, and you present a massaged image that works for media outlets, all the while professing love of your fans and sponsors.
Sure, the focus should be on the music, but today's music is so me-too, it's not enough. If music were so hot, there would be a TikTok equivalent solely for tunes, but the truth is non-musical clips are just as enthralling, if not more so.
Now it used to be that acts evidenced their personalities in their songs. But this is hard to do when your numbers are written by committee. One of the reasons music burgeoned with the Beatles is the acts wrote their own songs, and therefore their personalities were up front and center. They were in the lyrics! You felt you knew who John Lennon was. And he didn't censor himself, smooth off the rough edges to be accepted.
So if you want to be a successful musician today, focus on writing your own material, with your own personal experiences and attitudes included, so people can relate. You want spikes, things that can hook people, not moon in June. The music itself must tell a story. This is more important than any outfit/stage show/production. The music can even have mistakes.
But you must have the talent.
Look yourself in the mirror. Are you a good singer? If not, don't try to front your music, get someone else to sing. Or maybe you shouldn't be a musician at all.
So many of the people on TikTok are not lowest common denominator, they are educated and beam intelligence. And they're not afraid to wade into controversial subjects. All we hear is about the dumbing down of America, but this is not true on social media. Of course there is lowest common denominator stuff, but what sticks out is the people with a brain with something to say, but even more an IDENTITY!
If you want to sell your music online, you must have a personality. Just posting a music video to TikTok is not enough. You must go on and talk about what interests you, what pisses you off. You can talk about what inspires you to write a song, the roadblocks you hit. People eat this stuff up! If you have any traction at all, focus on the bond with your audience more than the music. The label can't do this for you, no handler can do this for you, YOU MUST DO THIS YOURSELF!'
Enough with the two decade b.s. from musicians saying that's what they are, just players, they shouldn't have to post on the internet. The joke is on THEM! They are the ones who are missing out.
Gaining traction is a whole 'nother thing. Then again, employ a bit of creativity. People are constantly e-mailing me Jesse Welles clips. Furthermore, Welles doesn't wait for a clip/song to catch fire, he keeps creating new ones. He's not worried about the potential fan, but the fans he has, and if he does it right, they will spread the word.
Artists have personalities. Being able to play is not enough. Which is why Berklee students don't dominate Spotify. It's about conception, innovation...
Do yourself a favor. Get on to TikTok and scroll. And scroll. And scroll. And discover what interests you.
It's always someone with a personality. Which might be off-putting, but...
There's this guy the car wizard. He is always negative at the outset, usually dissing manufacturers, but then he digs deep and solves unsolvable problems. Likable he is not, yet he is fascinating and you keep watching, like so many musicians...can you say "Van Morrison"?
Then there's the financial guru. She goes on about not being able to afford a four year school, just going to community college. She talks about varying issues and then will sneak in items like taking a GLP-1, even though she is not severely overweight. Did people come down on her for this? Of course, but it goes with the territory. If you're not getting any negative reaction, you're not doing it right, you're not reaching enough people.
Then there's another mechanic who had a series of videos telling how he got from there to here. We're all interested in your backstory, warts and all. You just didn't show up with a record deal.
Do you crack jokes? Are you serious?
Once again, NO ONE CAN DO THIS FOR YOU!
Your music is no longer enough. If you're not posting on TikTok and Instagram Reels yourself, at least a few times a week, the joke is on you. View it as a new avenue of expression, not hype. The key is to glue people to you.
But no platitudes, no asks, just you. Raw you.
--
Visit the archive: http://lefsetz.com/wordpress/
--
Listen to the podcast:
-iHeart: https://ihr.fm/2Gi5PFj
-Apple: https://apple.co/2ndmpvp
--
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More Oasis
If you don't get on the gravy train, you're a hater.
Oasis played five dates in America, in large venues. Let's just call it 80k a night, even though that's excessive. That means that...
400,000 people went to see Oasis.
In a country of 340.1 million.
Could they have sold more tickets? ABSOLUTELY! The Oasis tour was the ultimate in FOMO. Hell froze over, get it while you can. It wasn't only oldsters who went to the gigs, but youngsters too. And if you're on social media you've been exposed to video after video of the throng singing along, as well as Liam with his sneering voice actually endearing himself to the audience.
Fine. But is this what the mass of Americans want? Do the masses want ANYTHING?
______________________
From: Tim Brunelle
Subject: Lizzo on TikTok
She's speaking your truth!
https://www.tiktok.com/t/ZP8Sdw7HM/
______________________
Watch this video. Wherein Lizzo says it's nearly impossible to break through and your only hope is to focus on your hard core fans and superserve them.
This is a completely different paradigm from yesteryear. Evidence of which was displayed on last night's VMAs. Once a must-see, now a drive by car crash. Most stars appearing for the publicity. Is there any underlying meaning? This was the 41st show. Talk about long in the tooth...
Kind of like the classic rockers, who if not retired are positively geriatric. But the boomers who supported them then still believe, you can't say anything negative about their heroes of yore, even though they're on their last legs.
So there's no perspective. But a lot of people yelling telling you if you don't agree you're dog sh*t. It's not much different from politics.
As for the media... They LOVE this stuff! All-encompassing tours/shows that they can milk for months. It's kind of like all the press about "White Lotus." I gave up after the first season, that was enough.
But it isn't much different from the hype about "Succession" and "Severance."
What do all these shows have in common? Like tours, they play out week by week, keeping the story alive. But the viewers?
One of the biggest hits of the summer was "Happy Gilmore 2." What is a hit? SOMETHING PEOPLE WATCH!
"'Happy Gilmore 2,' the 29-years-later sequel to Adam Sandler's golf comedy, set a record on Nielsen's streaming charts for its premiere weekend. The film amassed 2.89 billion minutes of viewing time in the United States from July 25-27, the highest single-week total for a movie in the five-year history of the ratings provider's streaming charts. Happy Gilmore 2's total — 2.893 billion, to be precise..."
http://bit.ly/4geyU43
Yet media coverage of "Happy Gilmore 2" was de minimis.
As for "KPop Demon Hunters," despite the recent press about live showings, the reality is that the film was released on June 20th, to veritable crickets. The fans adored it, watched it multiple times, but the media ignored it. The tracks dominated the Top Ten and there still were no stories. Because the success did not fit the classic paradigm. Of advance hype, continuing press, the milking of every ounce of potential news out of a production. No, that is reserved for classic fare released by classic streamers.
BUT THE AUDIENCE DOESN'T CARE!
And how many people care about Oasis?
If Oasis was as big as fans and attendees want you to believe, there would be concomitant streaming evidence. But there's not a single Oasis track in the Spotify Top 50. You'll find Coldplay and Fleetwood Mac and Radiohead, but not Oasis. Because despite the magic of "Wonderwall," it's a niche enterprise.
As a matter of fact, only two Oasis tracks have in excess of a billion streams on Spotify, "Wonderwall" has 2,473,583,534 and "Don't Look Back in Anger" has 1,152,938,602. As a matter of fact, other than "Champagne Supernova," which has 515,735,185 streams, not a single other Oasis track has half a billion streams, most nowhere close!
Fleetwood Mac has four billion streamers, with "Dreams" at over 2 billion. Radiohead has two tracks at more than a billion, with "Creep" over two. Coldplay? They have a double digit number of billion streamers.
So where does Oasis fit in here? Definitely a significant act, but based on the press and the buzz you'd believe they're huge in America, dominant, when that's completely untrue.
But if you say that...
Let's have a little perspective. There are fifty percent more people in America than there were in the heyday of stadium shows back in the seventies. Meaning a lot more acts can sell a lot more tickets. Kudos. But if you're trying to convince me they're dominant, I'm laughing. They're NICHE! Why can Lizzo see this and seemingly nobody else?
My point is not to diss Oasis. Then again, I'll diss the fans, who'd have you believe going to a show is like going to see the Beatles. Hell, Oasis wasn't that big in America even in their heyday. It's a thirty year old band. If Noel Gallagher wasn't a member he'd be pissing all over it. But no, he's silent in this dash for cash.
Welcome to America. With niche news whose attendant readers/viewers believe everybody is in on the story, or should be.
My inbox is full of e-mail from right wingers complaining that the NYT, WSJ and WaPo are not covering the stories all over Fox, never mind the right wing blogosphere. Meanwhile, stories in the aforementioned NYT, WSJ and WaPo are not covered on Fox. And you can't convince either side that these are not huge stories. They'll argue about it, vociferously.
The same way they'll tell you that if you don't think everybody in the country is enamored of, enthralled by, foaming at the mouth over Oasis or Taylor Swift, you're just plain wrong.
But in this case, they're wrong.
But you can't convince them of it.
--
Visit the archive: http://lefsetz.com/wordpress/
--
Listen to the podcast:
-iHeart: https://ihr.fm/2Gi5PFj
-Apple: https://apple.co/2ndmpvp
--
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Oasis played five dates in America, in large venues. Let's just call it 80k a night, even though that's excessive. That means that...
400,000 people went to see Oasis.
In a country of 340.1 million.
Could they have sold more tickets? ABSOLUTELY! The Oasis tour was the ultimate in FOMO. Hell froze over, get it while you can. It wasn't only oldsters who went to the gigs, but youngsters too. And if you're on social media you've been exposed to video after video of the throng singing along, as well as Liam with his sneering voice actually endearing himself to the audience.
Fine. But is this what the mass of Americans want? Do the masses want ANYTHING?
______________________
From: Tim Brunelle
Subject: Lizzo on TikTok
She's speaking your truth!
https://www.tiktok.com/t/ZP8Sdw7HM/
______________________
Watch this video. Wherein Lizzo says it's nearly impossible to break through and your only hope is to focus on your hard core fans and superserve them.
This is a completely different paradigm from yesteryear. Evidence of which was displayed on last night's VMAs. Once a must-see, now a drive by car crash. Most stars appearing for the publicity. Is there any underlying meaning? This was the 41st show. Talk about long in the tooth...
Kind of like the classic rockers, who if not retired are positively geriatric. But the boomers who supported them then still believe, you can't say anything negative about their heroes of yore, even though they're on their last legs.
So there's no perspective. But a lot of people yelling telling you if you don't agree you're dog sh*t. It's not much different from politics.
As for the media... They LOVE this stuff! All-encompassing tours/shows that they can milk for months. It's kind of like all the press about "White Lotus." I gave up after the first season, that was enough.
But it isn't much different from the hype about "Succession" and "Severance."
What do all these shows have in common? Like tours, they play out week by week, keeping the story alive. But the viewers?
One of the biggest hits of the summer was "Happy Gilmore 2." What is a hit? SOMETHING PEOPLE WATCH!
"'Happy Gilmore 2,' the 29-years-later sequel to Adam Sandler's golf comedy, set a record on Nielsen's streaming charts for its premiere weekend. The film amassed 2.89 billion minutes of viewing time in the United States from July 25-27, the highest single-week total for a movie in the five-year history of the ratings provider's streaming charts. Happy Gilmore 2's total — 2.893 billion, to be precise..."
http://bit.ly/4geyU43
Yet media coverage of "Happy Gilmore 2" was de minimis.
As for "KPop Demon Hunters," despite the recent press about live showings, the reality is that the film was released on June 20th, to veritable crickets. The fans adored it, watched it multiple times, but the media ignored it. The tracks dominated the Top Ten and there still were no stories. Because the success did not fit the classic paradigm. Of advance hype, continuing press, the milking of every ounce of potential news out of a production. No, that is reserved for classic fare released by classic streamers.
BUT THE AUDIENCE DOESN'T CARE!
And how many people care about Oasis?
If Oasis was as big as fans and attendees want you to believe, there would be concomitant streaming evidence. But there's not a single Oasis track in the Spotify Top 50. You'll find Coldplay and Fleetwood Mac and Radiohead, but not Oasis. Because despite the magic of "Wonderwall," it's a niche enterprise.
As a matter of fact, only two Oasis tracks have in excess of a billion streams on Spotify, "Wonderwall" has 2,473,583,534 and "Don't Look Back in Anger" has 1,152,938,602. As a matter of fact, other than "Champagne Supernova," which has 515,735,185 streams, not a single other Oasis track has half a billion streams, most nowhere close!
Fleetwood Mac has four billion streamers, with "Dreams" at over 2 billion. Radiohead has two tracks at more than a billion, with "Creep" over two. Coldplay? They have a double digit number of billion streamers.
So where does Oasis fit in here? Definitely a significant act, but based on the press and the buzz you'd believe they're huge in America, dominant, when that's completely untrue.
But if you say that...
Let's have a little perspective. There are fifty percent more people in America than there were in the heyday of stadium shows back in the seventies. Meaning a lot more acts can sell a lot more tickets. Kudos. But if you're trying to convince me they're dominant, I'm laughing. They're NICHE! Why can Lizzo see this and seemingly nobody else?
My point is not to diss Oasis. Then again, I'll diss the fans, who'd have you believe going to a show is like going to see the Beatles. Hell, Oasis wasn't that big in America even in their heyday. It's a thirty year old band. If Noel Gallagher wasn't a member he'd be pissing all over it. But no, he's silent in this dash for cash.
Welcome to America. With niche news whose attendant readers/viewers believe everybody is in on the story, or should be.
My inbox is full of e-mail from right wingers complaining that the NYT, WSJ and WaPo are not covering the stories all over Fox, never mind the right wing blogosphere. Meanwhile, stories in the aforementioned NYT, WSJ and WaPo are not covered on Fox. And you can't convince either side that these are not huge stories. They'll argue about it, vociferously.
The same way they'll tell you that if you don't think everybody in the country is enamored of, enthralled by, foaming at the mouth over Oasis or Taylor Swift, you're just plain wrong.
But in this case, they're wrong.
But you can't convince them of it.
--
Visit the archive: http://lefsetz.com/wordpress/
--
Listen to the podcast:
-iHeart: https://ihr.fm/2Gi5PFj
-Apple: https://apple.co/2ndmpvp
--
http://www.twitter.com/lefsetz
--
If you would like to subscribe to the LefsetzLetter,
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If you do not want to receive any more LefsetzLetters, http://lefsetz.com/lists/?p=unsubscribe&uid=0eecea7b60b461717065cbde887c8e25
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