Airplay

You don't know what you need.

Once upon a time, advertising spread the word. But with untrustworthy corporations and a plethora of products, we're all overwhelmed just trying to catch up with what we already own, never mind experiencing the new. There are more features in your OS than you can fathom. And it seems every year the days get shorter. Keeping up is a full time job, with the press reinforcing what's history still matters and the young 'uns going off into niches exploring that which will flame out shortly.

To share or not to share, that is the question.

Turns out most people on Facebook don't. And Twitter is in a usage crisis. Turns out everybody wants to play at first, but when the newness wears off... Call it the turntable.fm syndrome, a hit for less than a month. We tried it, we abandoned it.

And as you get older you don't need everything.

Like Apple TV.

Buy a movie from the iTunes Store? I've got hundreds of channels I'm paying for but not watching already!

Furthermore, I'm streaming the Olympics in real time, on my computer.

Oh what a world we live in. Where I can watch in HD what is occurring half a world away.

So I download the NBC Olympics app on my iPhone...

And if you think apps are for money, you're missing the point. They're vehicles, that bond you to you and your audience, to be used today and tossed tomorrow.

And as I log in and start watching the downhill portion of the Super Combined on my phone...Amy says, why don't you throw it on the big screen?

THEY'VE GOT APPLE TV!

Not that Amy was sure how to use it, she had an older handset. But I figured out you just brought up the controls by sliding from under the iPhone screen, how you access the built-in flashlight, and with one click, I was watching the Olympics beamed from Russia to my iPhone to the Sharp big screen, in HD, just like that.

I couldn't take my eyes off it.

Your biggest challenge today is getting someone to experience your product. And when this happens, it must deliver.

In other words, what will sell Beats Music is customers demonstrating it for others.

Furthermore, most people bitching about Spotify don't use it.

As for kids, YouTube is enough.

And that's the world we live in, one of overload, with no manuals and no instruction. It's like we've returned to the Middle Ages, wherein everything is hand sold. And if we find something superior, we don't stop testifying about it.

And I'm now testifying about Apple TV with Airplay, because it's so damn COOL!

P.S. Felice and I are going to have a "House of Cards" marathon tonight. I'd stay home all weekend and watch all thirteen episodes if I didn't have to go out of town. Then again, they'd be gone so fast and I'd be salivating for more. Satiating the audience is the new paradigm in the book business, read this article:

"Impatience Has Its Reward: Books Are Rolled Out Faster": http://nyti.ms/1iWVifg

In other words, artificial delays are history. Don't wait until everybody knows about your product, deliver for those who truly care, they'll spread the word.

P.P.S. Did you read Farhad Manjoo's buying guide, how to keep up with modern technology?

You must:

"How To Survive the Next Wave of Technology Extinction": http://nyti.ms/1j7fryJ

Manjoo is a star. Traveling from Slate to the WSJ and now the NYT, he who has the goods has opportunities these days. I love Manjoo's writing because his personality comes out, and he's willing to go on the record, as in the above article, wherein he tells you specifically what to buy, no one in the media is willing to go on record, but Manjoo is.


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