Coachella At Sea

http://nyti.ms/NTLQuD

Personally, I believe they're missing a giant opportunity, they should have made it the Sahara Tent At Sea. The time to capitalize on electronic music is now, no one knows the future, this is what kids want to do. Go to sea, get high and dance. Then again, imagine the legal problems! Hell, if someone died at sea on a Coachella boat, that'd quash the venture forever. But I wouldn't be surprised if there are O.D.'s on the vessel anyway. Put that many people together and anything can and will happen.

But the big point here is Coachella is now a brand name. Which Paul Tollett does his best to polish and maintain. He doesn't whore it out, it's got respect, it's got an audience. And anybody trying to compete...has a problem.

There are four big festivals. Coachella, Lollapalooza, Bonnaroo and Austin City Limits. Bonnaroo couldn't expand to Vegas and C3, the company behind ACL, is also behind Lollapalooza and other ventures, not that the punter would know this, but the point is if you're entering into the festival business today, good luck. Hell, look at the UK, where oversaturation has come to roost and put a huge dent in the market.

Dave Matthews couldn't succeed on his own last summer and Metallica had a highly reviewed festival that didn't break 30,000 per day. And we can debate locations and lineups all day long but never forget that Coachella lost money for years. If you're launching a festival and planning to be profitable instantly, you're dreaming. The weather alone could kill you.

But it turns out like just as no act is as big as a label, certainly prior to the Napster era, now no act is bigger than the promoter, no act is bigger than Coachella. In other words, AEG may pay, but AEG rules.


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