Thursday 14 June 2012

The Deejays

"The 30 Richest DJs in the World": http://bit.ly/KK5aM8

Don't e-mail me and tell me it's inaccurate. That's missing the point.

The bottom line is the public knows record labels rip off artists, that you can be on "American Idol" and be nearly broke. Musicians are people to be made fun of, derided, deejays are to be embraced. For now anyway.

Deejays do it for themselves. If they've got a label at all, it's a minor element of their business. Which is playing live gigs. At extraordinary prices. Flying on private jets from job to job.

That's all real.

And people want a piece of that.

Which is why so many people now spin records. It's pure economics.

Fed by commercials like this, from:

Afrojack: youtu.be/U7XFrex-QpA

Armin van Burren: youtu.be/Q2okqtcHCN4

Who wouldn't want that lifestyle?

I'll quibble with the after-effects of these sell-out commercials.

And make you laugh with this ancient David Guetta clip:

youtu.be/IgvWD4vtKS0

But the deejays have power and money. All the things rock stars say they've got but so rarely possess. Traditional rock stars will whore themselves out to anybody with a buck, they're tools of the man. Who'd want to believe in that?

But an entrepreneur...

Deejays are no different from software coders, app-writers... They're the new heroes.

We'll see for how long, but right now the audience is embracing them, they got the message. The Internet doesn't only allow you to steal music, it allows you to study up and learn the truth, that the traditional music business is run by old men making all the money. If you don't think most people are aware of this and want no part of it, you've got no Internet connection.


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