Mediabase vs. Spotify

MEDIABASE TOP 40 #1

"Attention," by Charlie Puth

"Attention" is #33 on Spotify, with 569,897 daily plays and a cume of 401,425,057.

The reason "Attention" is not higher on the Spotify chart is because it's already peaked. The track was released on April 21, 2017. Not only have the tastemakers moved on, but the fans have too. In other words, radio comes last.

SPOTIFY US TOP 50 #1

"1-800-273-8255" by Logic

1,500,267 daily streams, with a cume of 216,841,306.

"1-800-273-8255" is number 17 on the Mediabase Top 40. Up from #18. The VMA breakout appearance was nearly a month ago, the track reacted instantly on Spotify, where it was released on April 28, 2017, they're still deciding if it's a hit on radio. What are they waiting for? It's the obvious #1 in America, it's killing everything in its wake!

MEDIABASE TOP 40 #2

"Slow Hands" by Niall Horan

It's not even in the Spotify Top 50, that's right.

Not because it's a turntable hit, but because the track was released on May 4, 2017, and it's already peaked on Spotify, with 217,240,139 streams...

So, if you think Top 40 is driving consumption, think again. And we live in a streaming world, that's where the money is, and the public has already moved on.

Now "Slow Hands" is on the soon to die iTunes sales chart at #9, where it's priced at 69 cents. So, maybe radio is driving those who did not get the memo that streaming is the game and they're paying a discounted price too!

SPOTIFY US TOP 50 #2

"Too Good At Goodbyes" by Sam Smith

It's got daily streams of 1,263,556 with a cume of 28,575,654 and it only came out a week ago!

It's #25 on Mediabase. Why? The public has already decided it's a hit. Oh, right, it hasn't been out that long, but this shows you how radio charts are dated, whereas Spotify (and iTunes!) are INSTANT!

SPOTIFY US TOP 50 #3

"Bank Account," by 21 Savage

1,174,084 streams with a cume of 111,005,968

It was released on August 8, 2017, it reacted on Spotify.

But it's not even on the Mediabase Top 40, and it's moving up the chart slowly, from 12 to 10, on Mediabase's Urban chart. Do stations need any more confirmation it's a hit?

MEDIABASE ACTIVE ROCK#1

"Highway Tune," by Greta Van Fleet

It's not in the Spotify US Top 50, and it's only got a cume of 4,391,074, proving that...ACTIVE ROCK RADIO IS MEANINGLESS!

It's not in the iTunes Top 200, it's like it doesn't even exist.

So what we've learned is all the action is on streaming services, that's where you go to find out something is reacting, and so far Greta Van Fleet is not, because most people are completely unaware of it! Radio didn't get the word out. Active Rock is an echo chamber of the aged.

MEDIABASE AAA #1

"The Man," by the Killers.

It's not in the Spotify Top 50, but is reacting on the streaming service, it's got 15,349,275 streams. But it has been out since June 14th. You mean there hasn't been a AAA record this good in three months?

This is the new paradigm. A track launches and active listeners know right away and passive listeners...

Don't count.

That's what Spotify has turned people into, active listeners, fans, and this is good for music. We want people to LISTEN, because when they do they bond to the act and go to the show and purchase merchandise...

MEDIABASE AAA #2

"Lay It On Me," by Vance Joy

This track has been out since June 12, 2017. It's got 13,812,979 streams on Spotify.

But the truth is Vance is a much bigger act than AAA. His song "Riptide" has 511,946,552 streams on Spotify. He's got two more tracks in the neighborhood of 150 million streams. Doesn't look like AAA is driving consumption. The power of radio..?

SPOTIFY US TOP 50 #5

"Jocelyn Flores" by XXXTENTACION

It's got 1,074,174 daily streams with a cume of 46,124,906.

It's not on the Mediabase Top 40, or the Urban chart. Maybe because the track only came out on August 25, 2017 and radio is just too slow to react.

That's right, "Jocelyn Flores" is a certified hit, the public found it, with no radio push, proving that...

1. RADIO IS LAST

2. RADIO IS OVERRATED AS A DRIVER OF CONSUMPTION

3. ALL THE MONEY IS IN STREAMING, SO UNLESS SOMEONE STREAMS YOUR RECORD YOU DON'T GET PAID FOR THE RECORDING. SO, WITH APPROXIMATELY 50% OF RECORDED MUSIC REVENUE COMING FROM STREAMING TODAY, WITH THAT NUMBER GROWING BY LEAPS AND BOUNDS, YOU'VE GOT TO FOCUS ON WHAT DRIVES STREAMING, AND IT TURNS OUT RADIO AIN'T SO GOOD AT THAT.

4. GET YOUR CUSTOMERS STREAMING, IT'S THE ONLY WAY TO GET PAID!

5. HIP-HOP DOMINATES STREAMING, BUT SAM SMITH GOT TRACTION, MAYBE A TRACK FROM YOUR GENRE CAN TRIUMPH ON SPOTIFY, IF ONLY YOU STOP DEPENDING ON THE RADIO AND FOCUS ON THE INTERNET AND STREAMING!


--
Visit the archive: http://lefsetz.com/wordpress/
--
http://www.twitter.com/lefsetz
--
If you would like to subscribe to the LefsetzLetter,
http://www.lefsetz.com/lists/?p=subscribe&id=1

If you do not want to receive any more LefsetzLetters, http://lefsetz.com/lists/?p=unsubscribe&uid=0eecea7b60b461717065cbde887c8e25

To change your email address http://lefsetz.com/lists/?p=preferences&uid=0eecea7b60b461717065cbde887c8e25




-- powered by phpList, www.phplist.com --